private enterprises.

China KFC is a subsidiary of Yum! China Holdings Co., Ltd. with the stock code YUMC, which is Yum. Brands, a franchise operator in Chinese mainland, has the exclusive right to operate KFC brand in Chinese mainland.

KFC is a leading western-style fast food chain brand in China and a world-renowned chicken restaurant chain. 1952 was founded in America by Colonel Sanders. Since it opened its first restaurant in Beijing in 1987, by the end of February 2121, KFC had opened more than 7,111 chain restaurants in China. ?

The timing of KFC's entry into China and the correctness of its location:

In late September of p>1986, KFC began to consider how to enter the most populous China market and explore the huge potential contained in this huge market. Although the prospect is optimistic, many problems also make KFC's decision makers feel headache and hesitant.

For the world's largest chicken restaurant company, the market in China is completely unfamiliar: can KFC's pure western flavor be accepted by China consumers? Developing China market requires not only technical resources, but also valuable management resources. In addition, it is impossible to remit a large amount of hard currency profits from China, even if it is at a moderate level.

The most important thing is that you must choose a specific investment location to enter the China market. And this has great uncertainty. When the situation was not clear, KFC decided to conduct a more comprehensive and thorough investigation on the China market. The first problem is: where should the first KFC store be located?

This decision will have a dramatic impact on future profits, further development in other areas of China, and determination to invest in managing resources. KFC compares the possibility of reducing risks with the potential benefits that may be obtained through investment, and considers that there was no other competitor in China at that time, which was the best time to enter.

So, after balancing the possible risks and benefits, I decided to take Beijing as a starting point for the time being. Taking Beijing as the first choice for KFC to enter China has laid a solid foundation for KFC's success in China.

above content reference: Baidu Encyclopedia-KFC