1. Taste: Taste is the soul of hot pot restaurant. If it tastes bad, how can business get better? Although it is difficult for everyone to adjust, the hot pot restaurant that is not recognized by most diners is a failure. Hot pot restaurants make hot pot delicious, so they are not afraid of not having repeat customers, and then there will be more operations.

2. Service attitude: Hot pot is a catering industry, and catering is an out-and-out service industry. Can the service of hot pot restaurant keep up with modern people's positioning of catering? The ultimate service of a well-known hot pot catering brand can be used for reference.

3. Environment: Now consumers' demand for food and beverage is not only taste, but also the dining environment is an important factor for customers to choose restaurants. Does your hot pot restaurant provide a good dining environment for diners?

4. Marketing: Nowadays, "the fragrance of wine is also afraid of the depth of the alley". In today's society, the competition in all walks of life is too fierce and there are too many choices. How to impress customers and attract customers to the store is worth thinking about by hot pot operators. The development of hot pot restaurants cannot be driven by the flow of people near the stores. Hotpot restaurants need to sell themselves and attract more customers into the store.

From the consumer psychology, customers always only like to walk into the "lively" hot pot restaurant. What should I do if the hot pot restaurant business is not good? Try these "dead" rebirth tricks.

1, personnel interception

Going out from the hot pot restaurant, "selling" has become "marketing". As long as we go out to hot pot restaurants, shopping malls, parking lots and even floors around the community, our chances will be even greater. The waiter's interception of customers mainly includes three points: station, voice and system.

① Choose the best radio station:

The most important thing for the interceptor is his position. Generally speaking, the following four points are very important: first, he should stand at the door of the hot pot restaurant; The second is an aisle with a large flow of people; The third is the corresponding elevator exit; The fourth is the door of the most crowded shop.

(2) Unified voice interception:

That is, each hot pot restaurant can extract the latest selling points of hot pot restaurants and design a unified interception method according to its own specific situation.

2. Atmospheric interception

The most important thing in a hot pot restaurant is the gas field. How did the aura come from? Hot-selling atmosphere, special materials, strong colors and unique products. By these methods, you can attract customers' curiosity, guide customers to associate, and finally let customers approach and understand your store.

There are three very important elements in creating an atmosphere: first, eye-catching and bright colors; Second, to block your eyes, there should be piles of materials and gifts where you can see them; Third, it is necessary to attract people's attention, irritate competitors and arrange them.

10 Method of creating atmosphere: floor stickers; Hang a flag; Yi Labao and X-frame; Poster; Heap head; Arch; Light box or LED screen; Special time banner; Entrance lamp, door headlight, window lamp, etc. ; Music.

3. Product interception

Product interception is to make full use of people's curiosity and thirst for knowledge, display the unique selling points of products at the door of the store, attract customers into the store, and make the products move and live.

For example, on the display screen at the door, the elastic map of hairy belly is played in turn to attract people passing by. There is only one purpose to use these methods, that is, to make products move and attract them through their unique selling points.