Cafeteria food work is related to the immediate interests of each student, involving higher education and social stability. Doing a good job of college cafeteria food work is to practice the "Three Represents" important thought, adhere to the party for the public, ruling for the people, and do a good job so that the people are satisfied with the specific embodiment of education. Currently the implementation of the social reform of logistics catering in colleges and universities, in accordance with the requirements of the modern enterprise system to build a cafeteria catering enterprises, 1. The concept of advanced enterprise culture advanced enterprise culture is the formation of long-term survival and development of the enterprise, by the masses of workers respected and recognized by a positive spiritual impetus is to promote the enterprise's business activities in line with the micro-superstructure, which is specifically expressed in the excellent values, good social image and behavioral norms. social image and behavioral norms. To unite people's hearts and minds, the formation of a civilized and healthy cultural atmosphere and environment, has an irreplaceable and important role. 2 to carry out the college canteen catering enterprises should focus on several important aspects of advanced cultural construction a. Establishment of scientific and advanced enterprise goals and concepts, is the orientation of the construction of the enterprise culture through the analysis and study of the school since the reform of the socialization of school logistics, canteen construction and catering management of the emergence of new situations, new issues. At present, the university logistics catering enterprises should establish "adhere to the purpose, safety and harmony, scientific nutrition, quality and civilization" of the university catering work of new concepts, new ideas, new goals. Advocating college cafeteria should become a warm and harmonious home for college students, understanding of society, rich life experience window, cultivate students good dietary culture habits, participate in social welfare activities and exercise the ability to live in the second classroom. b. Strengthening learning is to carry out the ideological guarantee of the advanced culture of the college logistics catering enterprises in the spirit of the corporate culture, first of all, we need to strengthen the staff to the work of the education attributes of a deep understanding, to establish College cafeteria catering enterprises surnamed "teaching" concept, strengthen the staff to carry out the Marxist philosophical concept of education, guide the staff with the viewpoint of linkage, the development of the vision of the school and the cafeteria enterprise today and tomorrow. The staff will be guided to learn the theoretical thinking of the new college security system and strengthen the deep understanding of the socialized reform of college logistics. To educate the staff on the moral code of socialist citizenship, cultivate the collectivism of the staff, the spirit of hard work, and guide the staff to set up a good concept of cafeteria catering enterprises and professional ethics in the industry. To strengthen the staff to learn Deng Xiaoping Theory, the "Three Represents" thought, the Fourth Plenary Session of the 16th CPC Central Committee documents, to cultivate the staff's courage to reform and innovation, dedication, caring for others, thinking and style. At the level of behavioral norms, to strengthen the regulations and systems education, the formation of efficient, scientific and harmonious management mode, to create a "three services, two educate people," a good working service atmosphere. c. College cafeteria catering brand image is the main carrier of advanced corporate culture college cafeteria catering brand image elements mainly include the scale and performance, civilization and the college cafeteria catering supply sector. The scale and performance, civilization and economic strength, social credibility and style characteristics, staff image and industry status. Specifically embodied in the characteristics of food, safety, quality grade, technological innovation, quality and price, staff quality, service skills, service users recognition and satisfaction, first-class management. Since the beginning of the new century, to further promote the reform of college cafeteria logistics socialization, the provinces and cities of colleges and universities attach great importance to the college logistics cafeteria catering enterprise brand image construction, so that the college logistics cafeteria catering industry status has been significantly improved, the level of college cafeteria catering has been greatly improved, the collective style of catering emerges, the school dining satisfaction continues to improve.