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Marketing plan of restaurant

Hello, because I know exactly where you are, so I can't provide you with a detailed marketing plan. What structures are there to provide you with a plan?

plan for starting a business (to be started)

name of the startup project

name of the entrepreneur

planned writing date

mailing address

postal code

fax

e-mail

contents

I. Overview of the startup project ............ Personal information of the entrepreneurial project holder .................... (2)

III. Market evaluation ...................... (3)

IV. Marketing plan. Liquidity (month) ........................... (11)

VIII. Sales revenue forecast (12 months) ................ (12)

IX. Sales and cost plan ............ Overview of entrepreneurial project

main business scope:

type of enterprise (institution) to be established:

□ manufacturing □ retail □ service □ agriculture □ new industries □ traditional industries □ others

II. Personal information of the entrepreneur

Previous life experience related to entrepreneurship (including time, place and content): < Relevant courses for training and learning (including time, place and content):

III. Market evaluation

description of target customers:

market capacity or estimated market share of the project:

changing trend of market capacity:

main advantages of competitors:

1.

2.

3.

4.

main disadvantages of competitors:

1.

P > The main disadvantages of this project compared with competitors:

1.

2.

3.

4.

4. Marketing plan

1. Product

Main features of products or services

2. Price

cost price of products or services, sales price of competitors

discount sales

credit sales

3. Location

(1) Location details:

Address area (square meters), rent or construction cost

(2) Main reasons for choosing this address:

(3) Sales method (selection)

(4) Reasons for choosing this sales method:

4. Promotion

Staff promotion cost forecast

Advertising cost forecast

Public relations cost forecast

Business promotion cost forecast

V. Project operation organization structure

1, The operation of this project will be registered as:

→ individual industrial and commercial households → limited liability companies

→ sole proprietorship enterprises → other

→ partnership enterprises

2. Name of the enterprise (institution) to be established:

3. Employees of the enterprise (institution) to be established (please attach enterprise organization chart and employee job description):

License:

Type of estimated expenses

5. Legal liabilities (insurance, employees' salary, tax payment) of the enterprise (institution) to be established:

Type: estimated expenses

Partnership (cooperation) and partnership (cooperation) agreement:

mode of contribution

amount of contribution

and duration <

authority and responsibility

individual liability of partners

change of agreement

and termination

other terms

VI. Fixed assets

1. Tools and equipment

According to the predicted sales volume, Enterprises (institutions) plan to purchase the following production and operation equipment:

nominal quantity, single price, total cost (yuan)

name and address of suppliers, telephone or fax

2. Means of transportation

According to the needs of transportation and marketing activities, It is planned to purchase the following means of transportation:

nominal quantity, total cost per unit price (yuan)

supplier's name and address, telephone or fax

3. Office furniture and equipment

The office plans to purchase the following equipment:

nominal quantity, total cost per unit price (yuan)

supplier's name and address, telephone or fax

4. Summary of fixed assets and depreciation

. Item value (yuan) Annual depreciation (yuan)

Tools and equipment

Transportation

Office furniture and equipment

Shop

Factory

Land

Total

Seven, Liquidity (month)

1. Raw materials and packaging

Item quantity, single price, total cost (yuan)

Name and address of supplier, telephone or fax

2. Other operating expenses (excluding depreciation expenses and loan interest)

Item expenses (yuan) Note

Owner's salary

Employee's salary

.

insurance premium

registration fee

others

total

eight, Sales revenue forecast (12 months)

1 2345678911112 total

(1) sales quantity

average unit price

monthly sales

(2) sales quantity

average unit price

monthly sales

(3) sales quantity

average unit price. Sales quantity

average unit price

monthly sales

(6) sales quantity

average unit price

monthly sales

(7) sales quantity

average unit price

monthly sales

total sales

total sales revenue

Nine, Sales and cost plan

1 2 3 4 5 6 7 8 9 11 11 12 Total

Sales revenue including turnover tax

Turnover tax (VAT, etc.)

Net sales revenue

Cost

Owner's salary

Employee's salary

Rent

Marketing expenses

Utility expenses

. (list items)

(1)

(2)

(3)

(4)

(5)

profits

taxes

corporate income tax

personal income tax

other

net income (after tax)

ten, Cash flow plan

12345678911112 Total

Cash inflow at the beginning of the month

Cash sales income

Credit sales income

Loans

Other cash inflow

Disposable cash (A)

Cash outflow

(1)

(2

maintenance fee

loan interest

repayment of loan interest

insurance premium

registration fee

other (listed items)

tax

total cash expenditure (B)

cash at the end of the month (A-B)

I hope my answer can help you.