Marketing God's Strategy Book Volume I
Table of Contents
Part I How to Give Full Play to All the Limits in Your Hands
Chapter I Your Flight Plan ∕1
Where are you going-an inspection of the journey
Chapter II Great Expectations ∕ 21 How to move forward ∕31
Assess your commercial strength
Chapter IV Your business soul-excellent strategy ∕37
Philosophical thinking of getting close to customers and colleagues
Chapter V Draw even today and make big money tomorrow ∕47
Calculate the overall value of your customers
Chapter VI Heresy. ∕79
Ways to increase customer satisfaction
Chapter IX Ways to Never Fall off a Cliff ∕93
You must try again first
Part II How to sublimate your limit
Chapter X Ask a friend for a little help ∕115
How to develop "the host and the guest have a good time". Connecting customers to return home ∕125
Re-contact with your past customers, colleagues and friends
Chapter XIII Your 11,111 sales force ∕135
Launching sales attacks on customers with paper bullets
Chapter XIV Catch big fish in the pond ∕147
Set goals for heights
Chapter XV Watson. Please come here ∕153
The art of winning customers by telephone
Chapter 16 ∕163
How to sell on the Internet
Chapter 17 ∕ Buying Manhattan ∕175
A genius who can make a fortune without money
Chapter 18 Please leave a message after the tone. Goal
Chapter 21 Success is endless ∕195
Day after day, year after year, bumper harvest
Chapter 21 You are richer than you think ∕199
Your unique definition of "success"
The second ultimate marketing secret
Strange preface. Seven methods with more careful thinking, more outstanding performance and more benefits ∕217
Chapter III 21 common marketing mistakes ∕225
Chapter IV Simplifies the buying process and lowers the threshold for customers to buy ∕235
Chapter V creates greater success. Strategies for acquiring more wealth ∕237
Chapter VI Ways to increase the profit of your enterprise by at least 3 times ∕249
Chapter VII Always put quality first ∕253
Chapter VIII Show products to people with strong desire to buy ∕255
Chapter IX How to create unique selling points, And benefit from it ∕259
Chapter 11 Calculating the lifetime value of customers ∕263
Chapter 11 Using marketing test means, Get the best sales performance ∕267
Chapter 12 How to make use of human nature ∕273
Chapter 13 How to eliminate customers' purchase obstacles ∕277
Chapter 14 How to educate your customers ∕287
Chapter 15 Implementing "proactive" business strategy ∕ 293 < 299
Chapter 18 The Magic of Increasing Income ∕313
Chapter 19 High-profile Marketing Method ∕311
Chapter 21 Creating a Tension ∕315
Chapter 21 How to Reduce Customer Turnover Rate ∕317
Chapter 22 Borrowing Successful Strategies ∕ > chapter 25 requires customers to refer ∕327
chapter 26 provides customers with unexpected high-quality services ∕369
chapter 27 advertising copy writing template ∕371
chapter 28 how to write attractive titles ∕375
chapter 29 brand value and brand positioning ∕ 3999. Promoting sales ∕417
Chapter 32 Applying Jie's strategy to share ∕419
Chapter 33 How to quickly master the "ultimate marketing secret" ∕469
A complete book of marketing strategies Volume II
Contents
The first marketing breakthrough ...................... 7
1. Questions we ask ourselves/9
2. What small coin merchants can do/9
3. Concentric circles ...-Profit ring in competition/11
4. How are huge profits created in enterprises/11
5. Market testing methods/12
6. /14
8. Cases of lack of capital/16
9. The power of a new viewpoint/17
Chapter II The Way to Get Rich/19
1. My only writing style/21
2. Is this really needed by the market? /21
3. What is the customer's lifetime value? /23
4. A powerful and subtle sales skill. /24
Chapter III Relationship with Money/27
1. Turn your best customer into a voluntary sales representative/29
2. Four simple steps to get a recommendation/31
3. Cost-effective alternatives to expensive advertisements/34
Chapter IV How to educate your customers/35
1. 37
2. Tell your customers the truth/38
3. Make your business an expert in this field/41
Chapter V How to make customers buy more, More frequently/43
1. Ask your customers to buy more/45
2. Follow up with customers and customers' skills/46
3. Unexplored "gold mine": repeat customers/48
Chapter VI The Pillar Principle of Marketing Money/51
1.12 Income/53
. 57
1. Lock in customers/59
2. Stabilize your business. Don't let the economic recession affect your business/61
3. Re-examine your price/61
Chapter 8 is a line that runs through your whole business and your life/63
1. The golden secret of success/65
2. The wisdom of Andrew Carnegie/66
3. How does word of mouth make Fortune 511 companies/. /73
4. What will it take to succeed? /74
Chapter 11 provides customers with information that is useful to them, not to you/77
1. Why does direct response to advertisements work/79
2. Creating advertisements that can trigger direct and immediate purchase actions/81
3. How can we make company employees devote themselves to the realization of company goals/81
Chapter 11 11 characteristics of human behavior/ 83
1. 11 characteristics of human behavior/85
2. Analysis of business marketing activities/87
Chapter 12 How some small details in life bring great success/89
1. Words from the heart can inspire people to take action/91
2. Many small efforts bring great success/92
94
Chapter 13 drives your business to a new level/97
1. How to know what customers think of you/99
2. Write an effective business newsletter/111
Part II Profit Paradox: How to create sustainable wealth in a short time …113
Section I: The biggest reason for most enterprises is cash shortage. Cash flow gold mine and financial prize/119
Section 3: Six secret marketing strategies, Examples and success stories/133
Section IV: Develop the most important marketing concept "Seize every opportunity"/139
Section III Jay's Frequently Asked Questions and Answers ……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… 235
Case #2: Carpet Cleaning Company/235
Case #3: Communication Press/236
Case #4: Timber Factory/237
Case #5: Garden Maintenance Company/237
Case #6: Pharmacy/238
241
case #11: psychologist/241
case #11: ceiling fan shop/241
case #12: car wash company/242
case #13: software company/242
case #14: FedEx/243 < 17: consultant/245
case #18: software company/246
case #19: accounting firm/246
case #21: network company/247
case #21: landscape maintenance company/247
case #22. 249
Case #25: Real Estate Agent/251
Part VI How to make every enterprise run normally and grow continuously ... 251
Part VII How to make the sales of enterprises grow evenly ........................................................................................................ /375
How to start a joint venture/376
Jay uses different methods of joint venture/377
Marc's interesting case analysis/378
Part 11 Nine Driving Forces ………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… 415
V. Relationships/417
VI. Your sales channels/418
VII. VIII. Your products and services/419
IX. Your methods, procedures and systems/ 421
The 12th Breakthrough Development of Internet-Internet Sales …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… ....................................................................... 3
The breakthrough strategy I use ............................................................................................ 1
make your flight plan in reverse ......................................... 13
make a template in reverse vision .................................. 14
Seven potential ways to excellent marketing. Seven ways to stand out from competitors, 21
nine business driving forces …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… < 39
25 strategies that make you stand out in marketing .............................................................................................................................................................. ........................ 89
Reposition your business, products or services, To make it unique ............................................................................................................................................................................. Business rules of ………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………