The reason for the public relations crisis caused by the Haidilao incident in early April 2020 is the lack of weight. At the beginning of April, 2020, a lady from Zhengzhou, Henan and her friends went to Haidilao New World Department Store for dinner and ordered a crispy tripe from 72 yuan. After serving, I found that the weight was obviously small. When employees were asked to weigh, it was found that the tripe with a specification of about 200g was actually only 138g, which was actually 62g less. At this time, it had a great influence on the brand image of Haidilao, leading to a public relations crisis.