When KFC entered China, it needed to expand its stores in a short time. At that time, individuals were allowed to join, and the first batch of powerful investors were also available. With the development of the brand, the stores around the brand are gradually saturated, and the choice of franchisees has become more stringent. Now only strategic channel franchisees are recruited. According to the conversation between Bian Xiao and the head of the headquarters, the current brand cooperation is some powerful companies, and private people are not allowed to join.
At present, there are requirements for KFC, a big brand, and there are direct stores all over the country. In the bustling first-tier city of Shanghai, the area required for direct stores is about 400m2; in the second-tier city of Hefei, the area required for direct stores is about 300m2; In Sanya, a third-tier city, the area required for direct stores is about 250m2; In Huangshan, a fourth-tier city, the area required for direct stores is about 200m2, which is relatively large for many fast food brands.
Can KFC join privately? There are some hard targets for opening a KFC in towns and villages, especially in big cities. The price of KFC is on the high side, and the initial investment is also very large. If there is not enough local consumption level and people flow, it is likely to lose money. If you open this brand in towns and villages, first of all, there are requirements for the population, at least millions; The consumption level of villages and towns should not be too low, at least you can come to KFC once in a while.
The remaining conditions are nothing special, mainly to recognize Yum's cultural concept. Brand. Investors have their own business experience, their own opinions on the management of catering, long-term development planning and psychological preparation. Of course, adequate funds are also indispensable. The number of brand stores is at least 2 million, as well as contacts and store resources. These are the key points of later profit. The advantage of opening in towns and villages is that the competition pressure is small, and the brand is likely to become a local meeting point and crowd gathering place. With the gradual development of villages and towns, the subsequent profits will be more and more. If you are not sure whether you can open it, you can contact the brand headquarters first, and the other party will send someone to evaluate it.
Can KFC join privately? At present, brands only cooperate with specific companies, and private individuals are not allowed to join. Investors should understand this. To be a brand in a township, it is necessary to make sure that there is a mature local market. Generally, it is more likely to start a brand in coastal counties. If rejected, you can try again in a few years.
Source: KFC official website.