there is no boiled water, but there is ice water, which is free of charge. Starbucks doesn't force consumption, as long as it's not full, it won't rush people. Just like KFC and McDonald's, as long as you're not embarrassed, you can sit and ask the waiter for water. Do you know how to get to Starbucks? And you still want to call him star dad?

Starbucks can be said to be the most successful commercial coffee in this century. However, its success is entirely attributed to its business model and business operation, and it has nothing to do with its coffee.

Of course, this is also a common problem of all chain coffees. Under the premise of ensuring the global flavor unity, only coffee with deep roasting can be used, because the deeply roasted coffee beans will not become dull due to oxidation. This also leads to the taste of "traditional Chinese medicine"

knocking on the blackboard. Please write down the knowledge points. What we are talking about today is not its business model, but the Starbucks business routine of Thief 6 who plays in economics and psychology

On the first day of entering the city, I am still worried about three meals a day, and I still can't wait to experience the legendary Starbucks. Take courage and shout loudly, I can, with a tough pace < p Memorizing the article "How to Pretend to Be an Old Hand when Going to Starbucks for the First Time" in the Raiders a few days ago, I looked up and pretended to scan the menu casually, looking at a cup of coffee with tens of dollars, and suddenly I was worried about it.

My reason told myself that I couldn't drink a cup of coffee with 31 dollars now, and I couldn't die for my face.

Just then, a bottle of mineral water came into my eyes.

I'll take this bottle of mineral water. Hello, Mr. 22 yuan. Just after the waiter's voice fell, my brain didn't have time to react, but I blurted it out. Let's change to a 32 latte. I have mixed feelings when I look at the waiter's deep smile.

That's right, this is the psychological rivet effect. When people judge someone or something, they are easily dominated by the first impression or the first information.

Salespeople always show you the apartment type and decoration are very poor first. After showing you the one with the same price but very good decoration, you will think, since the two prices are the same, the latter is very good in location, decoration and apartment type, and the cost performance is too high < P > Here, this bad but expensive house acts as a rivet, and so does Starbucks mineral water. For your reference, I sold 25 yuan for a bottle of water. Is coffee with more than 31 yuan not so expensive?

Well, my coffee has arrived. I am sitting on the table enjoying this hard-won latte, and at the same time I saw the advertisement of Star Enjoy Card on the table (now cancelled, it has become a Star Gift Card). A 88 yuan card contains three coupons, one for free, one for breakfast and one for a cup. It looks great.

You can also bring your friends to drink. You can also have a free drink before going to work in the morning. Finally, you can upgrade to a large cup if you buy a medium one. I am thinking of getting a card quickly to make up for the mistakes made today and reduce the average loss. So in the next few days, I will bring my friends to drink coffee. Since it is a buy-one-get-one-free, I will definitely look for an expensive one, so that the benefits of this coupon can be maximized

In the morning. I have to eat something, so I bought a cake, and I bought the smallest one with a cup promotion coupon. Anyway, I can get a big cup for free.

In fact, the result is that I helped Starbucks to get a free cup, and unconsciously ordered more expensive coffee for the so-called benefit maximization. In fact, this has little change in Starbucks' production cost.

When I gave you breakfast coffee for free, it prompted you to buy other breakfasts. You have cultivated the habit of going to Starbucks for breakfast. In the end, you can raise your glass for free. To put it bluntly, you just add a little more water to the almost unchanged raw materials, and the cost is negligible.

Here's another story. Once upon a time, there was a bar underground, which was hidden, and then a telephone booth was placed beside the road. You had to call the bar in the telephone booth and then tell you the specific location.

The service staff at the door will always tell you never to tell others that there is a bar here. As a result, you will definitely tell your friends about this bar and suggest them to try it.

The merchants deliberately create mystery to stimulate your curiosity and create a certain degree of scarcity, and so does Starbucks' hidden menu, which will stimulate your curiosity and increase your desire to share. Let you feel satisfied and recommend your friends to drink KFC App. There was a bug before, when the user changed his account birthday to "21161828", he could get a half-price coupon for six people in five minutes. Once discovered, it was natural that word spread from mouth to mouth, and a bunch of people downloaded and registered KFC App, abruptly brushing it to the top 51 in the ranking < P >. So who discovered this bug? Actually, it's KFC itself, and Starbucks has had this kind of similar marketing behavior, deliberately leaking bugs and making various strategies to teach you how to exploit loopholes. In fact, this is all Starbucks taking advantage of everyone's love for cheap, and the effect of this kind of reverse marketing is often better than normal marketing methods, and it spreads faster. < P > Here is the coffee shop, with a unique perspective, to show you the essence of business phenomena. See you next time.