Business plan for opening a barbecue shop
In the era of continuous progress, the frequency of business plan is gradually increasing. Business plan will not only enhance the confidence of entrepreneurs themselves, but also enhance the confidence of investors and partners. So what kind of business plan is effective? The following is my business plan for opening a barbecue shop for your reference, hoping to help friends in need.
Business Plan for Opening a Barbecue Shop 1
Market Overview
Korean barbecue is a new fashion catering project in recent years. With the popularity of Korean cuisine in large and medium-sized cities in China, Korean barbecue has quickly entered the eyes of consumers. The survey shows that the tastes of Chinese barbecue and Korean barbecue are different. The former prefers fragrant, hemp and spicy, while the latter prefers fragrant, sweet and spicy. Most consumers who love Korean barbecue are initially attracted by sweet and spicy dipping sauce. This kind of diet that subverts the traditional catering tastes of China people has broad market prospects.
The traditional Korean barbecue restaurant has a high entry threshold. In order to let small entrepreneurs find a breakthrough point, our magazine will deeply analyze the market segment of Korean barbecue-self-service Korean barbecue. Because of the small investment, high rate of return, and for customers, it has the characteristics of many dishes, leisure and fashion, and is suitable for all walks of life, the self-help Korean barbecue restaurant will surely set off a whirlwind of domestic catering industry.
Analysis of return on investment
1. Budget
The total investment of small self-service Korean barbecue restaurants is generally around 51,111-81,111 yuan, of which the store rent (calculated by three months and 51 square meters) is 1.5-21,111 yuan; Decoration and various equipment configurations, exhaust fans, air conditioners, tables and chairs, cookers, freezers, tableware, etc. 25,111-35,111 yuan; The labor cost is 1,111 yuan. If investors have sufficient funds, they can consider increasing the store area or strengthening the interior decoration features on the basis of this investment. In addition, investors must prepare 21,111-31,111 yuan of working capital to cope with the subsequent investment or emergencies after opening.
2. Income evaluation
According to the calculation of 21 tables, each table has 4 people and the average consumption of 31 yuan, the average daily turnover of barbecue shops can reach about 6,111 yuan with 1 customers at noon and 1-2 customers at night. According to the pure profit rate of 21%, the daily profit is nearly 1,211 yuan and the monthly profit is more than 31,111 yuan. Investors can recover their costs within three months.
key points of site selection
Self-service Korean BBQ is different from large-scale Korean BBQ restaurants, and its customer base often pays more attention to the reality of "self-service" than the environment or grade in the store. Therefore, investors should focus on the following three aspects in site selection:
1. Catering Street
Self-service Korean BBQ can choose to operate in a catering street, which has the advantage of gaining customers from some other restaurants in the early stage of operation.
2. The store should not be too big
The area of the store should be within 41-61 square meters, and it is not too big. First, the cost can be controlled, and second, because the store is not big, as long as there are a few tables of people spending, it can give passers-by a good feeling of business; The store is too big, and if the pre-publicity is not in place, it will easily fall into a vicious circle of "business is deserted".
3. Convenient transportation
First of all, there should be parking spaces nearby; Secondly, it is best to be near the bus stop or taxi stop. Urban people live in a fast pace, and if customers spend a lot of time because of inconvenient transportation, any restaurant may face the risk of being excluded.
although the site selection needs to pay attention to the above three aspects, everything must be based on the premise that the rent is relatively cheap.
Decoration reminder
Because the storefront is small, it is necessary to put as many tables and chairs as possible while decorating, and avoid collisions between customers.
1. Dining table design
Successful case: Hubei Deng's Korean barbecue restaurant is about 51 square meters in size, and there are 7 long tables along the left side of the main aisle at the entrance, each of which can serve 4 people; The area on the right is wide, and two long tables are connected together, which is equivalent to one long table and two stoves, which can be used for 8 people to eat, with 6 rows. There are ***19 long tables in the whole store, and each long table is equipped with two long wooden benches, which saves cost and space more than a single bench.
2. Interior decoration
Due to the heavy barbecue fumes and long-term operation, it is easy to form oil stains on the walls and floors that are difficult to clean. Therefore, non-slip floor tiles should be used in the store, and the walls should not be painted. It is best to use dark yellow antique wall tiles.
3. Ventilation equipment
Successful case In Han Ji Barbecue Shop in Guangzhou, a simple smoking machine is connected directly above each table, and there is almost no smell of oil smoke during the meal. According to the owner, although the simple smoking machine is not expensive, since each machine has to be installed in a fixed position, the cost of flue, external packaging and labor is calculated, which greatly increases the cost of opening a store. It is recommended that ordinary shops carefully choose ventilation equipment.
Therefore, an ordinary self-service barbecue restaurant can install 8-11 exhaust fans, which are neatly arranged at the upper ends of the walls on both sides of the main aisle in the store.
menu setting
the menu setting is mainly based on the buffet price, taking 31 yuan/Wei as a reference. besides beef, the menu in the store should also be equipped with pork, chicken, fish, etc. It should be supplemented by lettuce, lotus root, potato, tomato, taro and other vegetarian dishes; At the same time, it should be equipped with 8-11 kinds of fruits and cakes; In addition, in order to enhance the restaurant's menu, such as fish skin, chicken skin, steak, sashimi and little seafood can be added.
specialty: beef with black pepper. Slice beef, rinse repeatedly with clear water until there is no blood, squeeze the water by hand, marinate with cooking wine and dry starch for at least 31 minutes, add soy sauce, oyster sauce, white sugar and black pepper, and mix well.
operating characteristics
1. Self-help Korean BBQ has two powerful selling points, one is self-help and the other is Korean BBQ, thus targeting the young consumers such as students and white-collar workers. In the propaganda strategy, leaflets are necessary; You can also put a cooker outside the store, barbecue on the spot, and try it for free to earn money; You can also post on the public comment network and major catering websites.
2. Since the self-service price is fixed, if it is discounted, it is likely to give customers the feeling of "cheap and no good goods". Therefore, the store will not discount. At the beginning of opening, we can try activities such as "sending 21 yuan drinks to each table" and "sending a single consumption coupon when spending more than RMB 121".
3. When consumers eat buffet, they often have the mentality of eating "Ben" back, so they often have "big eyes and small belly" when they take food. In a barbecue restaurant with rich dishes and good quality, in order to prevent the cost loss caused by waste, the owner can stipulate that "the remaining dishes should not exceed 111g when checking out", otherwise customers must buy at an average price of 15 yuan /kg. In this way, it can not only control the waste of consumers, but also protect the interests of small shops.
4. the power of details can't be ignored. When there are more and more similar projects in a region, in order to retain customers and open up new customers, we should not only maintain the original quality, but also strengthen the service, that is, control the details.
success story: in the eyes of many people, Lin Wenjuan is just an ordinary vocational college student with an ugly face. After graduating in 2114, she has done hairdressing and massage. Two years ago, an acquaintance at home arranged for her to work as an office clerk in a small company, but Lin Wenjuan refused to settle for the status quo. After having a Korean barbecue with her friends last year, she quit her job and went home to ask her parents for money to open a self-help Korean barbecue shop. "I still remember my father's angry look when he heard that I had resigned, and he would slap me."
At that time, Lin Wenjuan's relatives and friends didn't approve of her opening a shop. A 22-year-old girl who was wet behind the ears didn't make fun of her parents' hard-earned money? However, Lin Wenjuan pushed through the crowd and barely got 61,111 yuan of start-up funds after writing "IOUs" to her father.
As a result, the business of Lin Wenjuan's self-help Korean barbecue shop is extremely hot. In the 61-square-meter store, there are 24 tables, with at least 2 customers every night and at least 3-4 customers on weekends, with a daily turnover of 6,111 to 7,111 yuan and a maximum of 1,111 yuan. Everyone was amazed at this result, but Lin Wenjuan was calm in an interview: "I think this is inevitable." The tone is quite immature, but it also reveals the domineering of a successful person.
Lin Wenjuan's barbecue restaurant has a better environment than other restaurants? Is the food good? I can't say. Careful analysis of her magic weapon of success, in fact, there is only one thing-details.
Perhaps it has something to do with her working experience in the service industry for several years. Lin Wenjuan is observant, gentle and good at communicating with people. Entrepreneurs can learn from her "Ten Service Regulations":
1. No matter whether the business in the store is good or bad, Lin Wenjuan will go to the store door every five minutes to briefly introduce the characteristics of the store to passers-by;
2. When the customer sits down, a shop assistant will immediately put a piece of paper made of special materials on the stove to prevent the food from being burnt;
3. Before firing, a shop assistant will send aprons and sleeves to prevent customers' clothes and skin from being splashed with oil;
4. After the fire is fired, a clerk will spend 31 seconds in front of the customer's table to briefly describe the matters needing attention in the barbecue process;
5. Considering the health of customers, Lin Wenjuan prepared two pairs of chopsticks for each customer: one for barbecue and one for dinner;
6. Considering the different taste preferences of customers, Lin Wenjuan prepared the traditional sweet and spicy sauce for Korean barbecue, and also provided various dipping sauces such as tomato sauce, Chili sauce, Chili powder and green pepper sauce for customers to choose from;
7. In addition to raw beef and chicken without seasoning, Lin Wenjuan also prepared raw black pepper beef and raw curry chicken. Because the barbecue stove is not big, Lin Wenjuan has strict requirements on the size, shape and thickness of the dishes, and strives to make customers feel exquisite in leisure;
8. Generally, cakes and cold dishes in ordinary self-service barbecue shops are piled up and placed in one plate just like other dishes, but Lin Wenjuan packed the cakes and cold dishes into several small plates in advance and placed them in a large plate for the convenience of customers.
9. The employees in the store take turns to observe the food supply, and all the missing dishes have been quickly filled before customers find them.
11. Lin Wenjuan has a notebook, which is specially used to record customers' opinions and suggestions on the service and dishes of the store. After closing every day, Lin Wenjuan will carefully study the contents of the record book and adjust the dishes once every half month.
after a day's observation by our reporter, it is found that Lin Wenjuan's success is by no means accidental. Her ability to control the overall operation and grasp the details makes it hard for reporters to believe that she is only a 22-year-old girl. In fact, any project has room for development, and the key to success or failure often lies in the degree of investors' intention to the project. Business plan for opening a barbecue shop 2
I. Introduction
Main contents: self-help barbecue (consumers like to barbecue by themselves or ask waiters to barbecue on their behalf according to their own tastes
Related business: beer and drinks
Location: snack street in the old city of Luoyang
Site size: 151 square meters
II. Market analysis
Industry market analysis
The huge market needs to be tapped, which is indispensable everywhere in urban and rural areas, bazaars, streets, residential areas, night markets and leisure snacks. It has become a part of many consumers' diets and created a huge consumer market.
With the update of fashion, barbecue food has become one of the foods that people like more and more because of its natural and simple way and original game taste. There are many kinds of barbecue, including meat: beef, mutton, chicken and fish. In addition, peppers, eggplants, cucumbers, cabbages and potatoes are all upstarts in barbecue.
suitable for high, middle and low-end consumer groups and people of different ages.
competitive analysis
self-service barbecue restaurant attracts people of different classes and ages with its interesting and unique management mode, which allows consumers to experience the alternative fun of doing it themselves and make them spend in entertainment.
The traditional barbecue is difficult to ensure food hygiene because of its poor equipment and irregular operation, and at the same time, it is smoky and causes serious environmental pollution. Although people often know the taste of kebabs, they stop. The increase of street vendors affects the appearance of the city and causes great environmental pollution. Our smokeless charcoal has solved the environmental protection problem and is in line with the low-carbon economy called for at this stage.
III. Financial analysis
Investment and application
Desk and chair: 21×511=11111 yuan
Air conditioner: 2×3111=6111 yuan
Freezer: 1×5111=5111 yuan
Refrigerator: 1× 2111 yuan = 1×2111=2111 yuan
Barbecue oven: 11×811=8111 yuan
Decoration cost: 31111 yuan
Other expenses: 5111 yuan
Total: 73111 yuan
Profit budget
Monthly rental: 3111 yuan/month. 2×2111=4111 yuan/month
Other expenses: 3411 yuan/month
Total: 13411 yuan/month
Monthly income of vegetables: the purchase price is 1.3 yuan/bunch, sold at 1 yuan/bunch, and the monthly profit is 1.7× 311× 31 = 61 if 311 bunches are sold every day. The monthly profit is 1.5×211×31=9111 yuan
Fish: the purchase price is 2 yuan/piece, which is sold as 4 yuan/piece, and the monthly profit is 2×71×31=4211 yuan if 71 pieces are sold every day
Chicken legs and wings: the purchase price is 2.5 yuan/piece, which is sold as 4 yuan/piece, which is calculated as 111 pieces sold every day. Calculated by selling 31 bottles a day, the monthly profit is 2× 31× 31 = 1,811 yuan
Beer: the purchase price is 1.8 yuan/bottle, and it is sold by 3 yuan/bottle. Calculated by selling 111 bottles a day, the monthly profit is 1.2× 111× 31 = 3,611 yuan
Total: 29,111 yuan/month
Net income. On the opening day, ticket holders will spend money in our store, and every time they spend more than 51 yuan, they will be given a 31 yuan voucher
Three days before opening, they will be given a 21% discount.
A lucky draw will be held in the first week of opening, and every time they spend more than 51 yuan, they can have a lucky draw
(first prize 51 yuan voucher, second prize 31 yuan voucher and third prize 11 yuan voucher)
If they spend more than 111 yuan at one time, they will be given a 21 yuan voucher
.