After "Shanghai University Student v. Disney" was on the hot search for more than a month, on September 11, Shanghai Disney Resort finally released the new food carrying regulations for its theme parks, and announced that it would be implemented from now on. According to the new regulations, visitors can bring food and drinks for their own consumption into Shanghai Disneyland, but they are not allowed to bring food that needs to be heated, reheated, processed, refrigerated or kept warm and food with pungent smell. Moreover, Shanghai Disneyland has made it clear that the area where tourists can eat their own food is the picnic area in the park. From the industry's point of view, it can be seen that Shanghai Disneyland's "lifting the ban" on tourists bringing their own food and adjusting the security check link shows that the garden is still trying to meet the needs of different tourists, but at the same time, it is still unknown whether this seemingly toothpaste-squeezing response, which is forced by public opinion, can be bought by consumers, and the more detailed the regulations, the greater the pressure on the subsequent implementation, and the localization challenge that Shanghai Disneyland will face will only increase.

new regulations

according to the relevant person in charge of Shanghai Disney Resort, according to the new regulations, although tourists can bring food and drinks for their own consumption into the park, the following things are still not allowed to be brought into the park (but not limited to): instant noodles that need to be heated with water, food with self-heating function, watermelon (a whole watermelon that needs to be cut with a knife), durian, stinky tofu and so on.

At the same time, according to the new regulations, in addition to foods that need to be heated, reheated, processed, refrigerated or insulated, and foods with pungent smell, items that are not allowed to be brought into the park include (but are not limited to): inflammable and explosive articles; Weapons of any kind; Simulated weapons or toy guns; Alcoholic beverages; Canned or glass containers; Bags, containers or luggage with dimensions exceeding 56cm× 36cm× 23cm; Trolleys and wheeled vehicles; Play equipment with pulleys; Large-scale professional photography, camera equipment and other related tools; Large tripods, folding chairs and stools; Animals; Articles prohibited by relevant laws and other dangerous or destructive articles.

It is reported that tourists will continue to be able to bring bottled water and drinks into the park, and more than 51 direct drinking water supply points and more than 21 hot water supply points all over the park will continue to provide tourists with cold and hot water for free. Alcoholic beverages, cans and glass containers will still be prohibited from being brought into the park (except canned food for small babies). For tourists who need to check their personal belongings that cannot be brought into the park, the resort has launched a daily check-in service of RMB 11/piece.

regarding the security check for entering the park, Shanghai Disneyland said that according to the relevant laws and regulations and the guidance of government departments, all tourists and their carry-on luggage must undergo security check before entering Shanghai Disneyland. Visitors need to follow the guidance of the cast members to carry out safety inspection procedures. All personal carry-on luggage must be inspected, and all tourists need to pass through metal detectors.

New Countermeasures

In fact, after Shanghai Disneyland was taken to court for rummaging through bags and forbidding to bring his own food, there were great differences among all walks of life about the "strict" regulations of the park. On the one hand, some netizens thought that Disney's move was to maintain the cleanliness and atmosphere of the park. However, on the other hand, many people said that rummaging violated privacy, and the "ban" on self-brought food, which was different from other paradise regulations, was unfair.

This time, Bao Zhaotian, vice president of Shanghai Disney Resort Operation Department, also explained that the dining experience is a vital part of Disney's iconic story-telling experience, and the immersive dining experience inspired by Disney friends and stories is also a magical part of Shanghai Disney Resort. He said that the catering team in the resort will continue to strengthen the diversified supply of food in the park, add more foods with different varieties, tastes and price points, and provide tourists with richer catering choices.

in addition, Shanghai Disneyland also said that in addition to the park, tourists can also go to the Disney town, which offers many dining options. Visitors with tickets to Shanghai Disneyland can leave and return to the park at any time and for many times on the day of the visit, without additional fees. Visitors can enter the park again after dining in Disney town.

Regarding the new security regulations, Bao Zhaotian said that ensuring the safety of all tourists and cast members is the first principle of all work in Shanghai Disney Resort. The safety inspection procedure of the resort is based on the operating experience of Disneyland around the world for more than 61 years, and every Disney resort destination carries out similar safety inspection procedures every day. "In order to minimize the impact of security inspection on the tourist experience, the resort team will immediately implement a more friendly and humanized security inspection process and service. It is suggested that tourists can open their bags during security inspection. If required by security inspectors, tourists can take out suspicious items themselves and put them back after inspection. In the future, the resort will also adopt security inspection equipment such as X-ray machines and assist manual services to further optimize the security inspection process. "

New problems

"It is undeniable that Shanghai Disneyland's previous requirements for tourists from China were indeed quite strict, and the differences between the regulations and other parks may also be due to the fact that the park policy adjusted the regulations on the actual situation." Wang Xingbin, a senior tourism expert, said that after consumers questioned the regulations of Shanghai Disneyland, the park really underestimated the dissatisfaction and disgust of some tourists, and the crisis management and response in this process needed to be improved. Some netizens bluntly said that Shanghai Disneyland's "toothpaste-squeezing" rule adjustment may have to be changed under the pressure of public opinion.

Wu Liyun, an associate professor at beijing international studies university China Culture and Tourism Industry Research Institute, also said that before, people always thought that Disney was completely consumer-centered, and regarded consumers as the first place in both scene setting and service. After establishing such a "personal design", in the recent storm, Shanghai Disneyland's high-profile and cold attitude really caused a certain gap.

Moreover, Wang Xingbin also pointed out that this time, Shanghai Disneyland has further refined the requirements for security inspection and self-catering which may greatly increase the difficulty of subsequent operations, but it is still unknown whether the park will continue to relax the regulations. It can be seen that the localization road of Disney in China is still very long in the future. However, Wang Xingbin also said that in order to maintain the environment and atmosphere of the park, it is a market-oriented behavior for Shanghai Disneyland to choose its own customers through stricter regulations. If the adjusted regulations are legal and reasonable, it should not be too harsh on the operators.

Source: beijing business today Net

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