screenshot of the website of the Ministry of Commerce.

China. com February 18 th According to the website of the Ministry of Commerce on July 7 th, according to the monitoring of the Ministry of Commerce, from New Year's Eve to the sixth day of the first month (February 11 -17), the national key retail and catering enterprises achieved sales of about 821 billion yuan, an increase of 28.7% compared with last year's Spring Festival Golden Week, and an increase of 4.9% compared with the 2119 Spring Festival Golden Week.

During the Golden Week of the Spring Festival in 2121, facing the new situation of epidemic prevention and control and celebrating the New Year on the spot, the national consumer market presents many new features and changes. Non-contact and less gathering of safe consumption have become the knowledge of * * *, reservation system and peak-staggered leisure vacation are widely respected, and multi-level, diversified and upgraded consumer demand such as home shopping, online holiday, home service and suburban play has been released, and the consumer market has shown great vitality.

commodity consumption is very popular. On-site Chinese New Year promotes a substantial increase in household goods consumption. Traditional products such as new year gift boxes, household appliances, snack foods, seasonal clothes and fitness equipment are selling hot. In addition, the Spring Festival coincides with Valentine's Day, and the consumption of quality goods such as gold and silver jewelry, beauty products and flower gifts is particularly strong. During the Spring Festival, the number of jewelry, clothing, communication equipment and home appliances monitored by the Ministry of Commerce increased by 161.8%, 117.1%, 39.1% and 29.9% respectively compared with the same period of last year, and the sales of fitness equipment on some e-commerce platforms increased by 49% year-on-year. The sales volume of flowers in Xiamen and other places increased by more than 31% compared with last year. The sales of retail merchants monitored by large payment institutions increased by 76.5% year-on-year. Sales of key monitoring enterprises in Henan, Tianjin, Guizhou, Ningxia and Sichuan increased by 68%, 64%, 43%, 23% and 21% respectively. Sales of communication equipment, high-end daily necessities and automobile products of key monitoring enterprises in Liaoning, Jilin, Zhejiang and other places have doubled. According to the monitoring of relevant institutions, the average daily passenger flow of shopping centers in 11 first-and second-tier cities nationwide increased by more than 211% year-on-year, reaching the level of 86% in the same period of the Spring Festival in 2119.

the new consumption performance is bright. The prevention and control of epidemic situation has led to the rapid growth of safe and intelligent consumption, and the development of contactless transaction services has accelerated. Online shopping for new year's goods, "cloud festivals" and digital red envelopes have become the new trend of this year's Spring Festival. With the help of online shopping, express delivery and other channels that don't fight, the local Chinese New Year people and their hometown relatives send each other special products for the New Year. The Ministry of Commerce, together with relevant departments, guided local and enterprises to carry out the "National Online New Year Festival", and the online retail sales in the first six days of the holiday exceeded 121 billion yuan. With the popularization and application of new technologies such as 5G and 4K, more and more people "cloud" the New Year anytime and anywhere. People in Hebei, Fujian, Shandong, Guangxi, Gansu and other places watch fireworks, visit temple fairs, enjoy lanterns, visit relatives and friends, buy new year's goods and feel the taste of the year. Yunnan, Guangdong, Hubei, Heilongjiang, Dalian, Xinjiang, Tibet and other places have launched activities such as "a mobile phone to visit the business circle", "online cloud flower market" and "online new year's goods", and online coupons and offline discounts have benefited the local Chinese New Year people. Beijing, Shenzhen, Suzhou and other places distributed tens of millions of digital red envelopes, allowing local people to take the lead in enjoying the special "big gift package" brought by smart technology.

catering consumption is booming. During the Spring Festival this year, on the basis of doing a good job in epidemic prevention and control, the catering enterprises enriched and upgraded dishes, innovated online and offline business models, and strived to provide safe, high-quality and diverse catering services for consumers, especially the local Chinese New Year people. The catering consumption was booming, and the sales of New Year's Eve packages and semi-finished New Year's Eve takeout were hot, and the offline catering performance was also very eye-catching. During the Spring Festival, the sales of catering merchants monitored by large payment institutions increased by about 1.3 times year-on-year, and the online catering consumption of some take-away platforms increased by more than 2 times. On New Year's Eve, the take-away orders of some platforms increased by 71% year-on-year, and Beijing, Shanghai, Shenzhen, Guangzhou and Chongqing ranked in the top five. The sales volume of Qingdao online New Year's Eve dinner package has nearly tripled year-on-year. Some time-honored catering enterprises have also accelerated their launch. The take-away sales of some restaurants in Beijing have increased by more than 1 times, accounting for over 51% of the revenue. Many restaurants in shopping centers and commercial complexes around the country are hard to find and business is booming. The turnover of key monitoring catering enterprises in Shanghai, Anhui, Qinghai and Shaanxi increased by 79.1%, 41.5%, 21.1% and 18.1% respectively.

nearby leisure is very popular. On-the-spot Spring Festival local tours, Zhou Bianyou, short-distance go on road trip, parks, scenic spots, museums, cinemas, ski resorts and other places of leisure and entertainment have increased significantly, and bookings for resort hotels and homestays in the suburbs of the city are hot. According to relevant data, during the Spring Festival, the consumption of accommodation in suburbs such as Yanqing, Miyun and Huairou in Beijing increased by more than 3 times compared with the same period of last year, while that in suburbs such as Chongming, Qingpu and Jiading in Shanghai increased by more than 2 times. Jiangsu, Inner Mongolia, Shanxi, Hunan, Jiangxi, Hainan, Ningbo and other places hold various cultural performances, cultural exhibitions and folk tourism activities to provide more choices for the masses in the New Year. A number of domestic films were released, detonating the Spring Festival film market. During the Spring Festival, the national box office revenue exceeded 7 billion yuan, setting a record for the same period in history. Only one and a half months after the opening of this year, the box office of movies has exceeded 11 billion yuan, nearly half of last year's total.

the quantity of daily necessities is sufficient and the price is stable. The market of daily necessities in various places is abundant, with rich varieties, and the price tends to be stable at a high level. According to the Ministry of Commerce's monitoring of key retail enterprises in 36 large and medium-sized cities and 111 large wholesale markets of agricultural and sideline products, the retail and wholesale prices of grain on February 7 decreased by 1.1% and 1.4% respectively compared with that before the festival (February 11). The retail and wholesale prices of edible oil were flat and decreased by 1.1% respectively; The retail and wholesale prices of pork increased by 1.4% and decreased by 1.5% respectively; The retail and wholesale prices of beef decreased by 1.5% and increased by 1.4% respectively; The retail and wholesale prices of mutton decreased by 1.4% and increased by 1.8% respectively; The retail and wholesale prices of eggs decreased by 1.4% and 1.7% respectively; The retail and wholesale prices of vegetables increased by 1.1% and decreased by 1.9% respectively.