In modern society, marketing techniques are constantly being innovated to meet changing consumer needs. Price cutting is a new marketing tool that can attract consumers and increase sales.

I. The Concept of Sitting Price Reduction

Sitting price reduction is an emerging marketing strategy, which refers to the reduction of costs and efficiency to achieve price concessions without changing the quality of products and service levels. This strategy is usually applied on e-commerce platforms, such as Taobao and Jingdong, as well as in physical stores. Consumers can get more competitive prices in this way and can enjoy a better shopping experience.

2. Advantages of Sitting Price Reduction

1. Favorable Price: Sitting price reduction can effectively attract consumers as they can get more affordable price. This strategy is suitable for those who have limited budget but still want to buy high quality products or services.

2. Increased sales: As price concessions attract more consumers, sales will increase accordingly. This is a benefit for merchants as they can earn more revenue.

3. Increase Brand Awareness: Sitting on a price cut can promote brand awareness. Consumers will choose to buy a particular brand's product or service because of the favorable price, which makes the brand become more well-known in the market.

3. Disadvantages of Sitting Price Reduction

1. Quality Problems: Sitting price reduction may lead to a decline in the quality of the product or service. Traders may reduce the quality of the product or service by reducing the cost to achieve a favorable price. This may affect consumers' trust and loyalty to the brand.

2. Poor customer experience: As the price offer attracts more consumers, the merchant may not be able to satisfy all consumers, resulting in a poor customer experience. For example, during peak shopping seasons, merchants may not be able to process orders and provide satisfactory service in a timely manner.

3. Dependency: If a merchant keeps using a sit-down price reduction strategy, consumers may become dependent and wait for the next promotion before making a purchase. This will make it difficult for the merchant to maintain normal business and to increase profitability.

Fourth, the application of sit-down pricing

Sit-down pricing strategy is widely used in today's market. For example, e-commerce platforms often use this strategy to attract consumers. Platforms such as Taobao and Jingdong often launch large-scale promotions, such as Double Eleven and 618 Shopping Festival, to attract consumers.

In addition, brick-and-mortar stores can also use the sit-down price reduction strategy to increase sales. For example, during traditional festivals or special days, merchants may offer discounts or giveaways