Data: The visual image and appearance of the bar can directly stimulate customers' desire for consumption and attract customers into the store. The appearance of the bar includes the building shape, size, lines, colors, population and so on. Specific elements include door and window decoration, signboards, billboards, neon lights, posters, population space, food display, parking lots, greening and so on. The appearance design of the bar undertakes the functions of attracting customers, transmitting information and promoting sales. Therefore, it is a magic weapon for the bar to win by combining various decoration techniques and conceiving and designing a distinctive appearance image, which is very attractive.

First, the overall principle of exterior wall decoration design

When designing the appearance of bars, the following principles should be followed:

1. in harmony with the surrounding environment

The architectural appearance should be in harmony with the surrounding environment, forming a comfortable and harmonious architectural atmosphere. If the bar is located in a commercial street with a certain style, we should pay attention to maintaining the overall unity and harmonious beauty with the street landscape. For example, the surrounding environment is mostly low-rise residential buildings, but the bar decoration is European style, which will be abrupt and out of tune with the surrounding environment. On-line chain jitter

In today's increasingly fierce competition in shopping malls, many bars regard external decoration as a powerful weapon for competition. For example, some bars have large blue glass curtain walls, and the illusion is vague, just like the mapping of blue sea water. It gives people unlimited leisure and is pleasing to the eye; Some bars highlight the traditional style, antique, like a distant ancient song, telling people a long and rich culture.

2. Consistent with the bar level

The grade and grade of the bar should be clearly reflected in the design, so that customers can get correct information through intuitive feelings.

The appearance of the bar building is consistent with the grade of the bar, and customers can form correct expectations for the quality of drinks and services in the bar.

3. Conform to the internal customers and the bar operation form.

Bars can use commercial content or things related to products as the source of modeling materials. In the design of bars that operate characteristic wines, we should pay attention to adopting corresponding architectural vocabulary and symbols, such as using giant barrels or wine bottles to attract customers.

4. Rich sense of the times and characteristics

Bar building must pay attention to highlighting regional and national characteristics, and at the same time be rich in the sense of the times. For some bars with unique flavor and national characteristics, we should try our best to combine national style, regional characteristics and characteristics of the times.

Step 5 be flexible and energetic

Some bars make the appearance of the bar variable by enhancing the dynamic appearance. For example, the formation of the front concave of the street and the expansion of the bottom floor make the continuous space of the commercial street stop or turn. And form an active intermediary space for pedestrians to stop and watch, induce pedestrians to stop and attract attention, which can effectively attract customers.

Second, the logo design

The name and logo of the bar is used to show the business nature of the enterprise and attract business, and it is also an important intangible wealth of the bar.

1. Logo types of catering enterprises

(1) text flag

Text logo is a kind of name logo, that is, the text of enterprise name is directly expressed in a unique font. This sign? Usually the first letter of a name will be artistically enlarged to make it stand out and attract attention.

(2) Pattern logo

Pattern symbols are symbols that use certain patterns to explain names. It is a graphical expression of business philosophy, abstract, concise, profound and artistic. For example, the logo of "Wheat Field Village" adopts a simple concentric circle shape, and the circle is orange-red, with the English translation of the name of Wheat Field Village printed on it. The main pattern of the inner ring is a small bowl. There are four wavy lines under the small bowl, and the top of the small bowl is steaming. This design is eye-catching and beautiful.

Sense, and has distinctive industry characteristics.

(3) Character image signs

In foreign bars, it is common to use unique and lovely characters as symbols. The symbol of the characters adds a strong human touch to the bar. In the eyes of consumers, these lovely characters represent bars.

(4) Animal signs

Cute animal images can also attract people's attention and be easily accepted by the public. Such as KFC's cock Qiqi and the yellow duck standing in front of Quanjude Roast Duck Restaurant.

2. Matters needing attention in bar logo design

Before the formal logo design, the following contents should be further considered:

①? Business philosophy and expected future development.

②? Characteristics, contents and service nature of the homework.

③? Business scale and market share.

④? The popularity of bars.

⑤? Expectation of bar operators and knowledge of employees.

Third, the signboard facade design

Signboard is a very important propaganda tool of bar, and it is also the carrier of bar logo, name, shape and other advertisements. It is a very representative decorative part of the bar appearance to indicate the important information such as the bar name, business scope, business purpose and business hours with words, graphics or facade modeling, which can play the role of finishing touch.

(1) Selection of signboard materials

Signboards can be made of thin marble, granite, metal stainless steel plate, thin painted aluminum plate, gold plate and other materials. The stone facade looks heavy, steady, noble and solemn; The metal facade looks bright, light and full of the times. Materials should be determined according to the specific situation.

(2) the character design of the signboard

In text design, we should pay attention to:

①? Signboard font, size, concave and convex, color should be unified and coordinated, beautiful and generous.

②? The text content must be consistent with the bar operation style.

④? Words should be concise, profound and easy to identify and remember.

④? Attention should be paid to the popularization of artistic words and characters, and the deformation of artistic words should not be too fancy.

(3) Types of signboards

There are many kinds of signs, the common ones are:

①? Hanging signboard

Signs are very common, usually hanging in front of the bar. In addition to the name of the store, the chain bar is usually printed with pattern marks.

②? Vertical signboard

A vertical signboard is a signboard with the name of a bar erected at or in front of the bar. Generally, this kind of signboard is better than hanging on the door or not? The sign posted in front of the door is more attractive.

④? Neon lamp, light box signboard

At night, neon lights and light box signs can make the bar brighter and more eye-catching and create a lively and cheerful atmosphere. The design of neon lights and light boxes should be novel and unique, and various shapes and colors can be adopted.

④? Signboards with figures and animal shapes

Signs with people and animals are very interesting, which makes the bar more lively and human. The shapes of characters and animals should clearly reflect the management style of the bar and be lively, interesting and friendly.

⑤? External signboard

The overhanging signboard has a certain distance from the surface of the bar building, which can stand out and be easily recognized. For example, in a bar run by Hunan investors, in order to highlight its characteristics, a cornice with the traditional Chinese flavor of Hunan was designed above the facade, with the words "Qing Xiang" written on it, and red lanterns hung on both sides under the eaves.

⑥? Wall signboard

Wall signs are not as conspicuous as other types of signs because they are pasted on the wall. So try to make it stand out from the surrounding walls.

(4) the location of the signboard

The main function of signboards is to convey information, so the location of signboards is very important. Signboards should be prominent, obvious and easy to read. Signs can be set above the population of the bar gate, solid walls and other key parts, or they can be set separately, keeping a certain distance from the store, and indicating the direction at the corner of the intersection.

Generally speaking, in order to facilitate the cognition of pedestrians or passing vehicles in all directions and distances, bars will set up signboards in three positions: high, medium and low. For example, the "Champion Tavern" uses the plaque outside the antique shop, the red lantern hanging high and the big jar on the ground as the signboard of the bar. Different locations not only improve the recognition of the bar, but also create a unique atmosphere.

2. Entrance design

The design purpose of the bar entrance is to induce people's sight and arouse customers' consciousness of wanting to go in and have a look.

(1) Entry Form

The entrance forms of bars can be divided into the following three types:

The entrance of the closed storefront is small, and the facade facing the sidewalk is covered with windows or stained glass and curtains. The smaller the entrance, the better. This kind of shop door can isolate noise, block airflow and dust in hot and cold weather, but it is not easy to enter and may make customers feel unfriendly.

② Semi-enclosed

Compared with the closed Daimon Masaru, the glass is brighter, and customers can clearly see the scene inside the store from the street. This facade can not only attract customers, but also help to maintain the proper privacy of the store environment.

③ Openness.

All the doors of the open storefront are open to the public, and there are no obstacles for customers to enter and leave the store, so that the public can see everything about the bar at a glance. It is beneficial to fully display the internal environment of the bar and attract customers to enter.

(2) Other considerations of entrance design

①? scale of operation

Small bars can choose various forms of opening doors according to their operating characteristics, but large bars are more suitable for semi-opening doors because of their wide storefronts and large passenger flow.

②? External environment and climatic conditions

The external environment includes lighting conditions, noise influence, sandstorm size, sunlight irradiation direction, etc. Generally speaking, the south with mild climatic conditions is more suitable for using open doors, and the north with bad climatic conditions is more suitable for using closed doors.

③? Influential; Giving guidance

The crowd should be guided, not only to attract past customers, but also to make the store door and the channel in the store reasonably and closely connected, so that customers can flow freely and reasonably after entering the store, which plays a good guiding role.

(3) Eight-mouth decorative design.

Population space is the focus of customers' vision, and the uniquely designed and decorated A-port has strong attraction and becomes a space for customers to brew emotions.

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In order to highlight the entrance, a bar in the suburbs used a uniform cool color in lighting treatment; At the same time, the rain cover is pulled out to form a protruding porch, so that the vision of passers-by can arrive early; The ground is paved with continuous gravel to guide customers into the bar.

Another bar aims to create a "paradise on earth" to attract young people, especially young female customers. The fa? ade is all made of large glass windows to make the entrance space feel like a window, and the castle and fairy statue in the fairy tale world are set in the entrance space, and the image of fairy flying is projected into the halo of the wall through the configuration of lighting. The solid color design and the slender and dynamic fairy statue give people the impression of innocence and yearning.

Part two? Bar interior design?

After introducing the exterior design of the bar, introduce the interior design of the bar in detail.

First, the bar lobby design

The most standardized foyer should extend directly from the host group, and you can see the bar and operation desk as soon as you enter the door. The foyer itself has a propaganda function and should be attractive in appearance.

Generally speaking, the foyer has three functions: transportation, service and rest. It is an important space for customers to have their first impression of the bar, and it is also a multifunctional space to appreciate and form the style of the bar. Customers' feelings and positioning of bar atmosphere are often in the lobby, so it is a place where bars must be decorated and displayed.

In terms of lighting, no matter what style of hall, it is suitable to use bright and comfortable lighting to form a bright space and produce a cohesive psychological effect.

The foyer is an important "transportation hub", where people flow frequently and come and go in a hurry, so customers should not stay too much. Therefore, it is advisable to use artistic furnishings with great ornamental effect in the hall, and some works of art with exquisite skills, rich content and need to be carefully appreciated should not be displayed here.

The main furniture in the hall is sofa, which can be arranged and combined in the rest area as needed, or placed in the center or side of the hall. It can be arranged in a certain area in a fixed and conventional way, or according to the position of columns, but its form and size should be on the premise of not obstructing traffic and should be coordinated with the large space of the hall.

What the bar creates is not the adhesion of surface decoration materials, but the hall decoration suitable for customers' special needs according to its functional division, different signs and cultural colors. The style of the hall is not outstanding, but a wonderful hall space should be drawn with generous lines and colors.

The lobby of the bar is a place to receive customers, so its layout must have a warm, warm and affectionate reception atmosphere. The fork should be beautiful, not too complicated, and suitable plants and containers should be selected for decoration according to the size, format, wall surface and furniture decoration color of the bar.

Second, the bar space design?

Space design is the most basic content of bar design. Structure and materials constitute space, lighting and lighting display space, and decoration adds color to the space. When designing, we should use space to accommodate people and use the layout of space to infect people.

1 space and human feelings

(1) Different space forms have different styles and atmospheres.

①? Square, circle, octagon and other rigorous and regular geometric forms give people a dignified, steady, quiet and solemn atmosphere.

②? Irregular space forms give people a casual, natural, smooth and unrestrained atmosphere.

③? Open space gives people a free, circulating and bright atmosphere.

④? The towering space makes people feel lofty, solemn and mysterious.

⑤? The low space makes people feel warm, cordial and full of human touch.

(2) Different spaces have different feelings.

Different spaces can produce different spiritual feelings. When considering and choosing space, we should unify the function, use requirement and spiritual feeling requirement of space.

(3) The same space will give people different feelings after treatment.

The same space, handled in different ways, will also give people different feelings. Some effective methods are often used in space design to achieve the effect of changing indoor space. For example, an excessively high space can be made low and intimate through the installation of mirrors and the use of chandeliers. Low space can make people feel comfortable, open and not oppressive by adding lines.

2. Application of space building technology

Design of (1) structure

In the expression of space art, structure is the most fundamental, and it can create a unique space image according to other factors. Decoration should pay attention to space. From the perspective of space, it is necessary to design the position and realism of the wall, the height of the partition, the ups and downs of the ceiling, the ups and downs of the ground, and the corresponding color and material texture.

When designing the bar space, we should know that the bar indoor space which is more suitable than the inverted scale can make people feel more intimate and comfortable. The empty door with few passengers makes people feel at a loss, and the crowded space with many people makes people fidgety. Therefore, separating a moderately small space from a large hall space to form a relatively stable partition can improve the practical benefits of the space.

(2) Space design

In considering all the factors of bar space design, the core problem is that it must be designed according to the characteristics of bar operation, the central intention of operation and the characteristics of target customers.

For example, if an elegant bar is designed for high-level and high-consumption customers, its space design should take the square as the main structure and adopt spacious and towering space. When designing seats, we should also take the principle of being as spacious as possible, divide the service areas according to the number of seats, and calculate the space occupied per capita. The per capita occupancy area of elegant and luxurious bars can reach 2.6 square meters.

As for bars designed for target customers seeking excitement, venting and excitement, we should pay special attention to the location and size of the dance floor and make it a key factor in the spatial layout.

As for the warm bar designed for the target customers seeking conversation, gathering and dating, its space design should be similar to a circle or arc, and at the same time embody the principle of randomness. The ceiling is low, the per capita space can be smaller, but to make each individual table feel relatively isolated, the chair back design can be higher.