Our city is a big agricultural city with a long history and rich resources, and it is one of the commodity cotton and commodity grain bases in China. Since the establishment of the national agricultural tourism demonstration site in 2004, rural tourism has had a certain development foundation, the industrial scale has been continuously expanded, the industrial system has been gradually formed, the industrial strength has been obviously enhanced, the management level and service quality have been continuously improved, and the market awareness and brand effect have been continuously improved, which has played an important role in adjusting the agricultural industrial structure, increasing farmers' income, resettling rural labor force, promoting urban-rural harmony and promoting urbanization.

First, the basic situation of rural tourism in our city

At present, our city has five national agricultural tourism demonstration sites, two provincial four-star rural tourist areas (spots), as well as unique farms and farm-style leisure and sightseeing spots. With the increasing investment in agriculture and the development of modern service industry, the development of rural tourism in our city has shown the characteristics of rich business formats, diverse investment forms, bright market highlights and obvious economic benefits in recent years. The types of rural tourism in our province can be roughly divided into the following categories:

1. Journey to the modern new countryside: Guided by the construction of new countryside, we will wholeheartedly create classic products that combine education with tourism, focusing on the prosperity of rural areas. Formed a typical series of characteristic products of new rural construction represented by Yandong Town and Southeast Village.

The second is the journey of high-tech agriculture: integrating agricultural science and technology resources, making every effort to create characteristic products and showing the progress of agricultural science and technology. Formed a series of modern agricultural popular science tourism products represented by Dongtai Huxian Modern Agricultural Demonstration Park and Dafeng Harvest Land.

Third, the tour of rural ecological environment: advocating the concept of environmental protection and green, and wholeheartedly creating experience products that adapt to urban residents' leisure consumption. Formed a series of eco-green tourism products represented by Taohuayuan Ecological Farm in Jiangsu.

Fourth, the tour of ancient village customs: inherit cultural classics and wholeheartedly create ancient village tourism products that show profound history and culture. Formed a rural tourism product represented by Dongtai Anfeng.

Fifth, agricultural customs festival activities: tap local cultural resources and make every effort to create festival tourism products that show agricultural customs. Rural festival tourism products such as Funing Peach Blossom Festival and Xiangshui Lotus Festival have been formed.

6. Rural Leisure Agricultural Park: With the help of the advantages of urban suburbs, we will make every effort to create tourism products that show rural holidays and leisure. The leisure and health tourism products represented by Yancheng Modern Science and Technology Agriculture Demonstration Park and Tinghu Modern Agriculture Demonstration Park have been formed.

In addition, various rural tourism products such as agricultural theme parks, aquaculture, agriculture (fishing) and music are actively integrated and developed in various places, which are widely welcomed by urban residents.

Second, the working ideas of developing rural tourism

(A) the guiding ideology

Relying on the construction of new countryside and the development of modern agriculture, we should adhere to the principles of "promoting agriculture through tourism", "You Zhu agriculture" and "enriching farmers through tourism", take planning as the guide, take resource integration as the carrier, focus on project construction, and take innovative development mode as the means to realize the development of rural tourism in the direction of centralization, intensification, standardization, branding and modernization, continuously expand the rural tourism industry, and enhance the quality and grade of rural tourism.

(2) development goals

Create a number of famous tourist towns and villages with characteristics, cultivate more mature rural tourism products, establish more scientific and reasonable rural tourism development standards, form a relatively perfect rural tourism development guidance system, and initially build a new pattern of rural tourism with the characteristics of our city. Through 3-5 years' efforts, the whole city strives to create 1-2 national characteristic tourist counties, 2-3 national characteristic scenic tourist towns, 10-20 provincial-level rural tourist areas, 100 rural tourism specialized households, and 10 or more rural tourism brand lines.

(3) development ideas

In the future, rural tourism should be regarded as an emerging industry in new rural construction, a creative industry in modern agricultural industrial chain, a leading industry in rural service industry, an industry for increasing rural residents' income, and a harmonious industry for friendly exchanges between urban and rural residents, so as to fully promote the development of rural tourism in our city.

First, scientific planning and development. In recent years, the spontaneous growth of rural tourism in China is very fast, and the hard work of farmers and market opportunities have created many rural tourist spots. However, it is worrying that the lack of scientific planning and low product quality have gradually become the restrictive factors for the further development of rural tourism. Drawing lessons from the successful experience of rural tourism development at home and abroad, rural tourism must be guided by Scientific Outlook on Development, adhere to the principles of scientific protection, rational development and sustainable utilization, adhere to the principle of the unity of natural ecology, human ecology and sustainable development of ecological economy, and combine local natural resources, history and culture, production of characteristic agricultural products, new rural construction, regional environment, economic situation, tourism market situation and the development of tourism-related industries. According to the overall urban and rural development plan, Scientifically and reasonably formulate the rural tourism development plan, and determine the sustainable development potential of rural tourism from the aspects of urban and rural economy, society and environmental carrying capacity, so as to organically link the rural tourism development plan with the local village construction plan, the overall land use plan, the industrial development plan and the resource and environmental protection plan, and ensure the foresight, integrity and continuity of the plan.

The second is to explore innovation and promote development. Innovation is the soul of development and the driving force to push rural tourism towards new goals.

1. To handle the relationship between government-led and market-driven, we should not only give full play to the role of the government in organizing, leading, coordinating and promoting policy planning, environmental optimization, market supervision, image publicity, infrastructure construction, public services and security, but also give full play to the basic role of market players in resource allocation such as industrial investment, market development, product marketing and business services.

2. We should correctly handle the relationship between improving industrial quality and expanding industrial scale. Scale is the foundation of industrial development, and quality is the core competitiveness of industrial development. While expanding quantity, we should pay attention to the improvement of quality and efficiency. Efforts will be made to promote the transformation of rural tourism in our province from extensive to intensive, from focusing on economic functions to exerting comprehensive functions, and from relying solely on investment to relying on resource integration, institutional innovation and connotation upgrading.

3. Promote the diversification of rural tourism forms and industrial functions, and do a good job in meeting the needs of tourists, extending the stay time and improving per capita consumption. The key to promoting the innovation of rural system and mechanism is to activate the internal vitality of rural tourism development.

4. It is necessary to cultivate and strengthen leading rural tourism enterprises, guide tourism enterprises to form new industrial advantages in the form of farmers' participation, and change the status quo of "big industries and small scenic spots".

5. Increase investment, and vigorously introduce funds, brands, management, technology and professional management teams from foreign investment developers.

6. It is necessary to strengthen the research on the regularity of rural tourism promotion and marketing, constantly improve and perfect the forms, means and methods of rural tourism promotion and marketing according to the different needs of travel agencies and tourists, and adopt a diversified rather than single, three-dimensional rather than flat, systematic rather than piecemeal way to continuously do a good job in rural tourism promotion and marketing. We should make full use of modern media and folk communication channels, increase cooperation with mainstream media, expand the coverage and influence of publicity, and strive to maximize the publicity effect.

Third, Qi Xin wants Qi Xin to work together for development. In the new round of rural tourism development transformation and upgrading, promoting rural tourism development must meet the requirements of Scientific Outlook on Development and follow the law of tourism development. Rural tourism is not only a matter for tourism departments, but also a comprehensive social project. We should focus on promoting the development and prosperity of related industries. We should not treat tourism in isolation, but always plan rural tourism in the overall situation of economic and social development, effectively integrate natural resources, cultural resources, social resources and administrative resources, and maximize the comprehensive effects of rural tourism. Give full play to the leading role of national agricultural tourism demonstration sites and provincial rural tourism areas (spots) and establish a good image of rural tourism.

Third, the focus of rural tourism development

1, accelerate the preparation of rural tourism development planning.

In accordance with the principle of "adjusting measures to local conditions, rational layout, highlighting characteristics and focusing on development", rural tourism will be included in the overall planning of tourism industry development in our city, and rural tourism will be regarded as an important part of the overall planning of urban and rural development, and the key areas and products for development will be clearly defined. Make overall consideration of rural tourism construction and town and village planning and construction, guide farmers and developers to develop rural tourism, improve the grade and level of rural tourism development, and promote the coordinated, healthy and sustainable development of rural tourism in our city.

2. Improve rural tourism facilities.

Improve the corresponding facilities and equipment, comprehensively develop all kinds of rural tourism projects, and implement integrated, joint and large-scale operation. First of all, we must solve the problems of basic public facilities such as transportation, communication, toilets and sewage treatment. The second is to promote the construction of tourism road network and rural tourism transportation network to improve the accessibility of scenic spots; Standardize and improve the construction of supporting service facilities such as tourist reception, information consultation, identification system, parking lot, car camp and landscape improvement in rural tourist attractions. Third, vigorously develop projects with six elements of food, housing, transportation, shopping and entertainment, and actively support relevant units and counties (cities, districts) to set up local characteristic tourist shopping centers, forming a series scale and extending the stay time of tourists. Actively support the relevant units and counties to set up local local products tourism shopping centers. The third is unified planning and construction. Through the planning and construction of grand tourism, we can realize the complementary advantages of urban and rural resources and products, balance off-season and enjoy the market, and form a rural tourism system with smooth circulation, enhanced functions, strong competitiveness and high comprehensive benefits. At the same time, we can make use of the capital and technological advantages of cities, increase investment and promote the healthy development of rural areas.

3. Develop characteristic rural tourism products.

Rural tourism has rich humanistic connotation, so it is necessary to develop and design marketable products with rural characteristics in depth and in many directions to enhance the attractiveness of rural tourism products. First, we must advance in a scientific and orderly manner. Conditional counties (cities, districts), on the basis of integrating tourism elements, plan rural tourism resources in an overall way according to geographical form and terrain trend, scientifically determine the orientation, industrial layout and functional division of rural tourism industry, and plan and design a number of characteristic tourism projects, landscapes and brand festivals. Rural tourism construction will be considered as a whole with the planning and construction of villages and towns, and farmers and developers will be guided to develop rural tourism. The second is to highlight the advantages of rural natural landscape and carry out characteristic rural eco-tourism to meet the aesthetic needs of tourists. The third is to highlight the advantages of rural traditional culture, fully tap the cultural connotation, and meet the needs of tourists for material and spiritual enjoyment. Fourth, highlight local characteristics, and embody local characteristics, customs and customs as much as possible in the planning and design of rural tourism to enhance the attractiveness of rural tourism. Fifth, we should attach importance to the participation of tourism products. It is necessary to make full use of the unique local farmhouse atmosphere and farming activities, make tourism projects close to farmhouse life, and create a real "farmhouse" atmosphere. For example, let tourists make handicrafts and green food together and participate in festivals together; According to the maturity of cash crops, we can also introduce knowledgeable and interesting farmhouse tourism activities, such as holding fruit picking festivals. By refining folk culture and farming culture, tourists can experience the pleasure of returning to nature and pastoral, gain some knowledge from the harvest of labor results, and meet the needs of tourists for entertaining.

4. Strengthen the promotion of rural tourism.

The key for rural tourism to produce benefits is to expand the market and gather popularity through marketing. First, we must innovate publicity and marketing methods. It is necessary to give full play to the coordinating role of tourism departments in publicity and marketing, vigorously hold rural tourism festivals, effectively integrate promotional activities, and implement unified packaging and overall publicity and marketing according to the theme of the activities. Second, we should strengthen the pertinence of publicity and marketing. According to the changes of tourist market and tourism activities, especially in combination with the laws and characteristics of "holiday tourism", identify the target market, launch different rural tourism routes, and focus on publicity and promotion; Fourth, we should broaden the publicity and marketing channels. We should make full use of news media such as radio, television, newspapers and the Internet and modern information technology, increase the depth, breadth and intensity of publicity and promotion, and constantly improve the visibility and attractiveness of rural tourism.

5. Strengthen the training of rural tourism talents.

The development of rural tourism should not only focus on increasing farmers' income and getting rich, but also focus on improving farmers' quality. First, do a good job in training rural tourism service practitioners and managers, and start learning and training programs. Formulate corresponding training plans for managers and employees respectively, and implement rural tourism employment training in stages, batches and categories. Carry out rural tourism training, promote the adjustment of rural industrial structure, farmers' local transformation, improve tourism management and service skills, and make positive industrial contributions to promoting the full employment of rural surplus population. Second, based on long-term development, we should accelerate the improvement of villagers' cultural education and civilized quality in a planned and focused manner, enhance villagers' awareness of civilization and openness, cultivate civilized lifestyles and behaviors, promote the construction of spiritual civilization in rural areas, and create a civilized, harmonious and orderly tourism environment.

Fourth, the main safeguard measures

1, attracting investment.

Accelerating the development of rural tourism involves the convergence of various industrial policies. The central government, provinces and cities have issued a series of policies on building a new socialist countryside and "agriculture, countryside and farmers", involving rural road construction, village scale construction, modern agricultural development, rural environmental improvement, ecological environmental protection, rural talent training and poverty alleviation. These policies and measures not only promoted the development of rural production and the improvement of rural living conditions, but also laid the foundation for the development of rural tourism. All localities should formulate more effective rural tourism development policies according to local conditions, implement overall packaging for key rural tourism projects, attract investment and introduce talents in various forms, broaden the channels for capital investment in rural tourism development, and introduce advanced development methods, management methods and service methods. It is also necessary to implement the development and investment model of government guidance, market operation, farmers-oriented, and social participation, gather and absorb, increase investment, improve investment efficiency, improve rural tourism hardware facilities, and encourage farmers to carry out rural tourism business activities. Actively strive for special funds for the development of rural tourism at higher levels. It is suggested that governments at all levels should increase their support for rural tourism development, set up special funds for rural tourism development, and implement government interest subsidies or awards instead of subsidies for the infrastructure and functional facilities construction of rural tourism projects listed in the city's key rural tourism projects.

2. Formulate standards and standardize management.

Adhere to the principle of combining development with standardization, tourism management departments at all levels should strengthen the management of rural tourist areas (spots), formulate and improve the standards for special reception and service quality of rural tourism, and implement the supervision system for tourism service quality. Guide rural tourist areas (spots) to achieve "convenient, warm and thoughtful" quality services and effectively improve the management level of rural tourism. Implementation of the "100 rural tourism talents" training project, focusing on training tourism-oriented town and village cadres, rural tourism scenic area managers and employees, and improving the tourism business ability and service awareness of managers. Recruit and select a group of professionals who are strong in business, can bear hardships and can bear hardships to enrich the rural tourism development team. Organize the heads of relevant tourism enterprises to go out to study and learn from the development experience of advanced areas.

3, strengthen leadership, department linkage.

Tourism departments at all levels should strengthen coordination and establish a working mechanism for linkage and common promotion of relevant departments. Conditional establishment of rural tourism joint conference system, give full play to the functions of various departments, actively carry out various work, strengthen cooperation, increase work, and make due contributions to the development of rural tourism. It is necessary to guide basic and characteristic towns to set up "tourism offices", directly participate in the planning, construction and management of local rural tourism development projects, and form a joint force for the great development of rural tourism in our city.

4, clear responsibility, strengthen the assessment.

All relevant departments should clarify their responsibilities, formulate corresponding management measures, and standardize and supervise the planning approval, operation management, safety management, environmental sanitation and other aspects of rural tourism. It is necessary to strengthen the comprehensive management of rural environment and social security, strive to create a clean village appearance and a good rural civilization atmosphere, and provide tourists with a pleasant, comfortable and safe tourism environment. It is necessary to guide the establishment of new rural tourism management economic organizations, implement unified management and classified management of rural tourism, and give play to the role of self-discipline management of rural tourism industry. It is suggested that the municipal party committee and municipal government should incorporate rural tourism into the observation point of the annual on-site meeting of modern agriculture in the whole city, as a powerful starting point to enhance the benefits of modern agriculture, ecological agriculture and forestry industry and increase farmers' income, and further strengthen supervision and assessment.

Investigation report on sightseeing and leisure agriculture in Yancheng

Yancheng agriculture Committee

First, the development status quo

The city has initially formed three sightseeing agricultural belts, namely Helixia River, National Highway 204 and coastal beaches, and built 27 sightseeing agricultural attractions. To sum up, there are five main types and characteristics:

1. Natural scenery water town. Taking Du Yan Dazong Lake, Jianhu Jiulongkou Lake, Funing Majiadang Lake, Tinghu Dayang Bay and other lake scenic spots as typical representatives, leisure sightseeing is combined with lotus root, arrowhead planting, crab and other aquaculture, and the natural scenery characteristics of the water town are obvious.

2. Combination of sightseeing and shopping. Taking Huadu Forest Park in Yandu District as the representative, many kinds of fruit trees such as peaches, pears and apples are planted. You can enjoy flowers in spring, sightseeing in summer and autumn, experiencing farming activities, picking and buying fruits, and integrating leisure shopping and consumption.

3. Agricultural science and technology education. Represented by key agricultural science and technology demonstration zones, new varieties and new technologies have been demonstrated as demonstration bases for popular science education for young people, giving play to the demonstration education function of the park.

4. Environmental protection. Taking Dafeng Elk Nature Reserve and Sheyang Red-crowned Crane Nature Reserve as representatives, we visited the coastal pristine beaches and wetlands and watched hundreds of rare animals and plants, and combined agricultural sightseeing and leisure with ecological protection to realize the organic unity of economic, ecological and social benefits.

5. Comprehensive development. With Dafeng Doulong Manor, Dongtai Yongfenglin Agricultural Ecological Park and Sheyang Ma Yang Shili Juxiang Garden as the representatives, the "three-capital" development is the main body, and the enterprise operation is implemented, integrating agricultural production, breeding, experience, sightseeing, leisure, entertainment and shopping, and comprehensive development is implemented, which enlarges agricultural functions and improves agricultural benefits.

Second, development ideas and target positioning

The overall guiding ideology of developing sightseeing agriculture in our city is: based on the overall urban planning, guided by the market demand of sightseeing agriculture, and based on the comprehensive development, utilization and protection of agricultural tourism resources, cultivating sightseeing agriculture into a new growth point, promoting economic development and increasing farmers' income. The overall goal is to highlight wetland eco-tourism, with the agricultural scenic belt along the 204 National Highway and coastal areas as the main line, the planning and construction of Yancheng Wetland Ecological National Park as the focus, and the construction of scenic spots as the breakthrough. Construction of "One Garden" (Wetland Ecological National Park), "Three Lakes" (Dazong Lake, Dayang Bay and Jiulongkou) and "Five Scenery" (Sheyang Sudong Natural Agriculture Park, Dongtai Xixi Scenic Area, Dongtai Yongfeng Forest Agriculture Ecological Park, Huadu Forest Park, Yellow River Ancient Road and Red Classic Ecological and Cultural Scenic Area) and "Ten Districts" (Coastal, Salt Expressway, Railway, etc.). The new pattern of "Hundred Parks" (100 modern agricultural demonstration sightseeing parks) will integrate our city into the Yangtze River Delta tourism economic circle as soon as possible, and build our city into a world-famous first-choice city for eco-tourism in the eastern coastal wetlands of China.

(3) Key measures

1. Give full play to its advantages and cultivate sightseeing agriculture into a characteristic brand of tourism in our city. The rich characteristic agricultural products and vast wetland ecological resources in our city are two major characteristics of our city, which are the superior resources for developing sightseeing agriculture and the unique resources for developing tourism in our city, laying a foundation for building tourism products. Ma Yang Town, Sheyang County has been planting medicinal materials in a large area for more than 40 years. More than 70 thousand mu of medicinal materials are planted all the year round, with nearly 300 kinds of medicinal materials and an annual output of nearly 30 thousand tons. Among them, the scale and output of chrysanthemum and salvia miltiorrhiza rank first in the country, which is the largest base of Chinese herbal medicine in the province and the largest base of white chrysanthemum in the country. The town has fully tapped and amplified the advantages of medicinal materials production, developed tourism resources, formed a characteristic industry integrating medicinal materials production, processing, sales and appreciation, and became a well-known sightseeing agricultural base.

2 clear management institutions, strengthen management and service work. The establishment of sightseeing agriculture management institutions, responsible for the management, coordination, guidance and service of the development of sightseeing agriculture in the city. Counties (cities, districts) should do a good job in the development planning of sightseeing agriculture in their counties (cities, districts) under the guidance of the overall urban planning, closely combining the actual situation and characteristics of the region, and carry out construction and development according to the plan.

3. Effectively strengthen environmental protection. Sightseeing agricultural projects may cause new environmental pollution due to the construction of some tourist reception facilities. The industry management department shall, jointly with the environmental protection department, formulate corresponding management measures and measures, do a good job in environmental management, protection and beautification of sightseeing agricultural projects, and build sightseeing agricultural areas into demonstration areas for pollution-free agricultural products production.

4. Encourage investment and accelerate the start of sightseeing agriculture. Sightseeing agricultural projects operate in accordance with the market economy and modern enterprise system. All kinds of social investors, including enterprises, rural collective economic organizations, individuals and foreign businessmen, are encouraged to participate in the establishment of sightseeing agricultural projects, and the government gives equal treatment and support in policy. During the "Twelfth Five-Year Plan" period, while steadily promoting the Yancheng Wetland Ecological National Park project, five sightseeing agricultural projects were mainly implemented.

(1) the second phase project of Dazong Lake Tourist Resort. Focus on the construction of leisure and holiday, aquatic vegetable sightseeing park, fishing, entertainment, catering and other facilities.

(2) Dongtai Yongfenglin Agricultural Ecological Park. Continue to build agricultural ecology, leisure and entertainment, vacation and other projects.

(3) Huadu Forest Park. Agriculture, forestry and orchard planning and construction of ecological folk culture, ecological sightseeing, leisure and other projects.

(4) Shili Chrysanthemum Fragrance Scenic Spot in Sheyang Ma Yang. New agricultural ecology, leisure and entertainment, vacation and other projects.

(5) tinghu district Zhangzhuang Sightseeing Agricultural Park. New agricultural sightseeing, wetland ecology, holiday and leisure projects.

Yancheng builds a ring city 1 hour rural holiday circle 2012-03-17 09: 55: 00 Source: Yancheng News Network print preview copy link in large and small fonts.

"At present, Yancheng's rural tourism resources are relatively scattered and lack of correlation with each other. Some tourist attractions are small in scale, low in level and insufficient in capital investment. " Talking about the current situation of rural tourism in Yancheng, Gao Jinlin, director of the Planning and Development Department of the Municipal Tourism Administration, summed it up like this. However, as a participant in the overall planning, Gao Jinlin is full of confidence in the future development of rural tourism in Yancheng. "From the beginning of this year to the end of the master plan, that is, in 2020, Yancheng's rural tourism will gradually present a new scene."

Gao Jinlin said that the master plan released this time put forward the spatial layout planning idea of "one circle, two belts and five groups". "One circle" is a rural leisure and holiday circle around the city; The "two belts" are the rural tourism development belt along Tongyu Road and the rural tourism development belt along the coastal high-grade highway; "Five groups" refers to the ancient Huanghuai customs culture development group, the Hudang wetland pastoral development group, the Hexiang rural leisure and health preservation group, the nostalgic rural customs development group and the Xixi customs ancient village experience group.

The rural leisure and holiday circle around the city is centered on the central city, including Yandu District and tinghu district, forming a leisure and holiday circle around the city center with a drive of 1 hour, providing integrated rural tourism services for urban residents. Yandu District will take Huadu Forest Park and S33 1 Western Modern Agricultural Development Zone as the core to build an eco-agricultural park and a hot spring holiday and leisure economic belt. There are rural characteristic scenic spots in tinghu district, such as Dongnan Village-Longwan, Qianhewan and Yandong Town Eco-agriculture Demonstration Zone, which provide good conditions for the construction of ecological leisure and holiday corridors along S33 1 East Section.

Do a good job in the "golden thread" of rural tourism

"The rural tourism development belt along Tongyu Road will create the most beautiful rural landscape corridor at the national level." Gao Jinlin said. Tongyu Road connects the rural pastoral landscape, natural landscape and wetland landscape of our city from south to north. "For example, Tongyu Road is a' golden thread' in the development pattern of rural tourism in Yancheng."

According to Gao Jinlin, the scenic spots along Tongyu Road will consider the needs of tourism supporting facilities, build new parking lots and gas stations, improve road signs, and uniformly plan and set up rural tourism identification systems to form a complete rural tourism traffic identification network, so as to make Tongyu Road, a tourist "golden thread", play a greater role and promote the rapid development of rural tourism in Yancheng.

There are Dafeng Elk National Nature Reserve and coastal beach rare bird National Nature Reserve along the coast of our city, and there are many rural tourist attractions. Coastal high-grade highway rural tourism development zone is a coastal tourism resort with coastal high-grade highway as the axis, which integrates coastal vacation, fisherman experience, health leisure and wetland sightseeing. It is understood that Xiangshui County, Binhai County, Sheyang County, tinghu district, Dafeng City and Dongtai City along the way will each set up a self-driving tourist base to provide tourists with all-round self-driving travel services.

The five groups have their own characteristics.

Gao Jinlin said that in the overall planning, the northern areas of Xiangshui County, Binhai County and Funing County are positioned as leisure, cultural experience and coastal vacation.

The Hudang Wetland Rural Development Group is concentrated in the south-central Funing County, jianhu county and the southwest of Yandu District, with the theme of water town wetland sightseeing and rural customs experience.

Hexiang Rural Leisure and Health Group is mainly located in Sheyang County, with two main cards: cultural leisure and health holiday. Focusing on the theme of "longevity and auspiciousness, TCM health preservation, Zen health preservation and exercise health preservation", we will highlight the Chinese medicine culture and religious culture characteristics of Sheyang tourism and make Hexiang Rural Health Preservation Group a good place for rural leisure health preservation.

Nostalgia years rural customs development group, fully tap Dafeng Haiyan culture and educated youth history. The group will build an ancient village of salt transportation to reproduce the life scene of salt people; Dafeng Memorial Hall for Educated Youth is a must for Shanghai tourists to experience nostalgia.

The three development ideas of Xixi ancient village experience group, ancient village amorous feelings tour, rural love tour and filial piety culture tour are closely linked to Xixi ancient town, the birthplace of "Tianxianpei", to build a leisure tourism center.