521 Cyber Valentine's Day-this is the first fixed holiday in the virtual cyber world, and it is scheduled for May 21th and May 21th every year, because the homonym of "521" and "521" is "I love you". The following is the planning scheme of cinema 521 activities I collected for you. Welcome to come and see it.

1

1. The purpose of the activity

1. Grasp the business opportunities planned by the 521 promotion online shop to make customers feel fresh and stimulate their desire for consumption;

2. Increase the number of online shop views and attract new customers;

3. Build the credibility of online stores and enhance customer loyalty;

II. Activity time

May _ 21, 2111 (ten days in advance) —— May 21, 2111 (ending on May 21th)

III. Activity theme

I love you, and my heart is full

IV. Activity target

For female clients aged 21 to 31.

V. Activities

The special event of "I love you, my heart is moving", a reality show for buyers, and sharing beautiful gifts!

1. Share and get a prize: upload a real picture of the baby trying on, write down your inner feelings and show off your beautiful legs. (Everyone has a prize)

2. Lucky arrival award (1 per month)

3. Loyal customer award (1 at the end of the year)

6. Event promotion

1. Promotion key time: 2 days before the event; 1 days after 521;

2. means of publicity: once the target audience is determined, it will be spread through appropriate channels, such as Taobao Want Want news, signature files, baby topics, announcements, QQ, blogs, Weibo, post bars, gangs, forums, WeChat and so on.

VII. Work before promotion

1. Supply problem: determine the products to be promoted and prepare sufficient goods. Different products should be promoted in different ways. In addition, for discounted items, for example, large products should be selected as promotional items. During the promotion period, the sales of goods will be faster than usual, so adequate stocking is the guarantee.

2. Do a good job in after-sales service: the increase in order volume will bring a lot of after-sales service problems, and fully communicate and coordinate with customers to ensure that each customer is satisfied

3. Determine customer groups: find the right consumer groups and make targeted promotion plans.

planning scheme of the cinema 521 activity 2

The activity time is from May _ (week _) to May _ (week _).

content of activities

1. Sweet Valentine's Day is full _ minus _

During the activities, customers buy clothing products full _ minus _, full _ minus _ …… buy more and subtract more, and so on, without capping. Men's and women's wear, men's and women's shoes, wool and cashmere, home underwear, bedding products, luggage and leather goods, some young women's wear, a few brands and special products do not participate in the activities. The same rules of full reduction and full reduction shall not be accumulated across floors and halls. For details, please refer to the notice of each hall.

2. 521 Sweet Happiness Gift

During the activity, customers will pay a cash gift of RMB _ yuan for wearing goods, and a 881 yuan wedding gift certificate of RMB _ yuan for dragon photography. 2 tickets for the weekend cross talk grand stage will be presented at full _ yuan. A single ticket is limited to one gift, not cumulative and not repeated, and the number is limited until the gift is exhausted. Gift place: reception desk on the first floor.

During the activity, customers will pay cash for wearing goods, plus 2 Meng Qiqi dolls or movie tickets in 811 yuan; Add _ bear soap to the full _ yuan; Give a mini green potted plant to 311 yuan. A single ticket is limited to one gift, and there is no cumulative and repeated gift. The quantity is limited until the gift is exhausted. The gift is subject to the real thing. Gift location: next to the Dayiyan hall on the third floor of the shopping mall.

during the activity, customers will pay over _ yuan in cash when they buy inlays, plus a box of Yikoulian. A single ticket is limited to one gift, and there is no accumulation or repeated gift. The quantity is limited until the gift is exhausted. The gift is subject to the real thing. Gift place: shopping mall office on the first floor.

iii. Sweet Love Brush

During the activity, customers who hold CCB credit cards to buy clothes and cosmetics will be given 1 top 111 stored-value cards with a cumulative consumption of RMB _ (inclusive) on the same day, 1 top 111 stored-value cards with jewelry, jade and household appliances with RMB _ (full) on the same day, and only 2 cards will be given on the same day. The quantity is limited, and it will be available on a first-come-first-served basis. Gift place: the main service desk on the first floor.

during the activity, customers hold ICBC credit cards to buy clothes and cosmetics, and on the same day, they spend a total of RMB _ (inclusive) on a single card to send 1 sets of three-piece care products. Gifts are subject to the real thing, and the quantity is limited, while stocks last. Gift place: the main service desk on the first floor.

four, full _ minus _.

five, _ brand yellow platinum offers a discount of _ yuan per gram.

six, weekend lucky _ shopping only costs half.

7. _ The first thank-you meeting in summer starts from _ yuan.

VIII. _ Household appliances-"freezing" is full of power.

1. The coupons are all over the world.

2. Special price with great value.

3. Prepaid deposit plus a gift.

4. Buy two refrigerators and washing machines and get them free-one for a two-day tour in the dinosaur park.

cinema 521 activity planning scheme 3

_ wedding photography for new people who believe in love, we have planned a special in-store activity 2121. We have always believed in love. It's 2121, and we are still together. What are you waiting for? Love must be spoken out loudly. On the day of 521, _ wedding photography surprises bungee jumping, as long as you shout 521 to your dear TA and make a reduction of 11. The maximum reduction can be 1211! Shout 521 and surprise TA!

content of this activity plan:

Part 1:

21 May 2121 _ Special activity in the wedding photography shop: Shout 521, _ Wedding photography to witness

Part 2:

21 May 2121 _ Wedding photography forum activity: 2121, we have always believed in loving

celebrating the new revision of integral mall.

Part 3:

May 21, 2121 _ Wedding Photography Weibo Activity: Solicitation of Love Manifesto

5 big surprises, very touched by condensation

1. Specially launch the "521" special day set (limited to 51 sets, only for you who have always loved _ wedding photography), which will announce your love and escort you loudly.

2. On-site sale of HIGH-flying orders and 99 yuan will give you a gift package with a value of 1,111 yuan!

3. Send token of love (flowers, dolls, jewelry, etc.) on-site orders

4. Cheer for love. 111% win in the lucky draw on the spot

5. Send sweet "crazy" chocolates to the store on the day of the event

Online orders can get exclusive gifts from five major networks (the quota is limited to 111 pairs)

1. Entry ceremony: 1 thermos cups

3. Order ceremony: 1 51-inch spun silk paintings

4. Full gift: three-piece set of microwave oven bowls

5. Two teams' gifts: a set of portraits of successful people worth 1181

Activity time: May 21, 2121

Venue: _ wedding photography. The festival originated from the metaphor of "521" in the singer Mavis Fan's Digital Love and the close relationship between "I love you" and "online lover" in the online songs of musician Wu Yulong. Later, "521" was gradually given the meaning of "I do, I love you" by couples. Internet Valentine's Day is also called "auspicious wedding day", "confession day", "coquetry day" and "courtship day".

In this young, spiritual and subtle festival, "521(521)1314 I love you (I will) for life" is its classic digital quotation, and Wu Yulong's "Online Lover" is the title song of the festival. In the past two days, people have boldly said (show) their love through the Internet (mobile phone, PC tradition) (based on WeChat, QQ, Weibo, forums, etc.) or mobile phone short messages, and even given gifts (red envelopes) to express their love and find love on a blind date. There are countless couples who get together to register for marriage and hold a grand wedding reception. Many merchants also take advantage of the opportunity to carry out promotional activities such as group buying and discounts, which set off waves on the Internet and offline. With the increasing number of festival participants, 521, 521 "Internet Valentine's Day", "Confession Day" and "Spooling Day" have become popular reports in various media (newspapers, television, Internet, etc.).

Second, the theme of the activity

"Heart-to-heart Star Wish" borrows a romantic star, makes a sincere wish, and continues the fate of his or her past life.

Third, the purpose of the activity

1. The ultimate goal: to increase product sales;

2. Direct purpose: to improve brand awareness and reputation through activities.

IV. Time of the event

May _-May 21th

V. Location of the event

_ Selling points of jewelry in North China

VI. Organizer

-Jewelry Co., Ltd.

VII. Details of the event

Divided into three parts:

1.

2. Dedicated to lovers who can't spend Valentine's Day;

3. Dedicated to single aristocrats.

The details are as follows:

1. Dedicated to lovers who can * * * spend Valentine's Day

Write a romantic poem with him (her) * * *, make a sacred covenant with him (her) * *, share the deep language with him (her), and share with him (her) * * * in this life.

heartfelt recommendation: "heart talk"

2. Dedicated to lovers who can't spend Valentine's Day

There are you and him (her), constant true feelings and eternal expectations, just because love is in our hearts. Give it to him, give you a blessing, it will come true, because it is the embodiment of love.

Love recommendation: "Heart Sea"

3.

Dishes for single aristocrats in pairs, let's temporarily put down the burden and have an appointment with the meteor, believing that it will fly to the place where our dreams come true with our wishes.

Love recommendation: "Angel Kiss"

Activity highlight 1

"Heart-to-heart Star Wish"

Make a sincere vow to your other person, let the meteor carry your's true feelings and travel through every corner of the world, believing that the dream in your heart will definitely come true.

(Purpose: to create a romantic atmosphere for lovers and let them feel-jewelry is different. )

props preparation: meteorites, placed in exquisite glass boxes, represent the eternal love of one percent, one thousandth, one thousandth and one billionth of a meteor.

activity highlight 2

"True Declaration Collection"

Participants fill in your declaration to him or her on the card specially made for you, and we will select the most creative declaration, the most touching declaration and the most romantic declaration in May-Japan. Be sure to leave your contact information! We will help you convey your affection to him or her.

planning scheme of cinema 521 activity 5

1. background analysis

on may 21th, the abbreviation "521" means "I love you".

as the first day with hype after May Day promotion, we intend to use the concept of 521 to dig deep into the untapped market potential of May Day activities and provide a boost for the sales terminals that are fighting in the fierce competition this year. At the same time, avoid the peak of competing products promotion, and play a connecting role between the preceding and the following during the promotion and summer promotion.

Shuang Hu 521—— promoting the theme of "Love Home", and choosing the best stores in China to carry out this activity. This activity is supplemented by promotion, and the brand image is promoted through media and terminal publicity to make up for the brand damage caused by the May 1 price war.

Second, the theme of the activity

Which bed do you sleep in this year?

-theme promotion of Shuang Hu famous furniture products 21_ Love

III. Theme hype

Which bed do you sleep in this year 521? Theme hype promotion table

Stage 1, Stage 2, Stage 3, Stage 4

Time

The project throws out problems online and offline, causing hot speculation in public opinion, leading the problems to Shuang Hu in a positive direction and telling about Shuang Hu bed.

IV. Activity time

-5.21

V. Activity content

Public relations and publicity project operation mode Activity content remarks

This activity of "_ Reality Show" only uses posters, exhibition stands and information desks, and interested customers can participate in the _ lucky draw and get the admission ticket by scanning the QR code after taking photos at the event site. (This activity needs to set the site to the city traffic. Suggested downtown area)

First prize: _1 sets

Second prize: _5 sets

Third prize: 11 polaroid cameras. This project can be promoted on May 2nd.

After purchasing Shuang Hu products at will during the event, fill in personal information and wedding date and place, etc., and the winner can use the Hummer in Shuang Hu to participate in the lucky draw. The date of use is

"521 this year, which bed do you sleep in?" Viral video company shoots micro-videos and four-grid comics of love manual to promote on the Internet. This project company directly promotes it.

Your Big Bed

1. We recommend you to buy a big bed in Shuang Hu and enjoy a happy life;

2. Are you dissatisfied with your present bed? Then come and design your own bed.

3. Participating in the "Your Big Bed" design competition will not only give you a set of big beds designed by Shuang Hu Furniture for you and personal tailor yourself;

Shuang Hu 521, an in-store group purchase project, is Aibaobao. During the activity period, if you buy Shuang Hu furniture products and pay the full amount, you can enjoy the daily interest rate of _ ‰ of the full amount from the date of payment to the date of installation. This group purchase project can be held on _ _ _ May. Customers with group purchase admission tickets can enjoy the group purchase price. Customers without admission tickets can buy a set of boutique wedding home textiles at the normal price

Buy a big bed and a mattress at the normal price during the event.

(Home textile products are purchased by specialty stores)

Buy furniture and send home appliances. During the activity, buy regular-priced products and send a juicer.

During the activity, buy regular-priced products and send a microwave oven.

During the activity, buy regular-priced products and send a full-automatic washing machine.

During the activity, buy regular-priced products and send a hanging air conditioner.