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What pits are there in Chongqing's online celebrity hot pot?
Speaking of personal experience, I have been to Chongqing many times and tried the so-called "Internet celebrity hot pot". The feeling can't be described in one word. Let's talk about it briefly:

1. Many hot pots in online celebrities are chain stores, but they are only opened near the scenic spots in online celebrities, and many people go to eat fried chicken! And I feel crowded every time I go. Once, the three of us even went to an online celebrity hot pot restaurant in Yuzhong for dinner at 2 am, and there were people waiting in line. It was crazy!

2. Unless it is opened in some newly-built shopping squares or online celebrity shops, it is not recommended to go to other hot pots opened in old streets and alleys, because there is a big reason why parking is inconvenient! Sometimes it takes a long time to find a parking space that is not so easy to park!

3, the price! Price! Price! Anyone who has eaten some chain hot pot brands in Chongqing will feel this way. The online celebrity hot pot near the scenic spot is more expensive than the stores in other areas of the chain hot pot restaurant recognized by the same brand, and it feels about 20%.

4, the service may not be taken care of! Because many people go to the online celebrity store to eat, many waiters in the store are very busy. Taking care of this table and taking care of that table is like eating a running mat. When one table leaves, another table will come soon. There are more people, the waiter will pay less attention to each table, and people in the restaurant are walking around. If the store is smaller, the dining experience will be forgotten

5, the taste is relatively standardized, and there is basically no difference between the soup pots in each store. The focus is on the oil and dipping sauce poured by yourself, but apart from spicy, other tastes really don't seem to stand out? It may be because people who go to eat are far away and have different taste requirements, or it may be to take care of most people and have some compromises in taste.

6. Hot pot in Chongqing and hot pot in Chengdu are two different things. It tastes a little spicy. The hot pot in Chengdu tastes a little spicy, and the hot pot in Chongqing is mala Tang. If you have tried hot pots in both cities, it should not be difficult to find this difference.

Above, there are unfinished, welcome to add!

Online celebrity hot pot has been hyped into a concept, which can be roughly divided into two types, one is the hot pot restaurant mode of online celebrity plus personal brand IP. The other is the specific scene of a hot pot restaurant, where special symbols or special events become the mode of hot pot among network celebrities.

In the past two years, I have also seen many hot pot restaurants among online celebrities. After a few months, they were short-lived and disappeared from people's sight. The iteration speed of people liking and abandoning online celebrities is really faster than the update speed of hot pot dishes.

Earn the franchise fee. Most hot pot restaurants in online celebrities just want to make some quick money and quickly circle the franchise fee. Don't expect them to have a long-term strategic goal plan. How many hot pots have you seen in "Internet Celebrity" that can last for two years?

Capital intervention: Some hot pot restaurants among network celebrities are not open to join, and the head office burns money every day to be popular. This kind of general entrepreneurs can't understand and don't often see it. People play finance, and the hot pot restaurant is just a prop.

What pits are there in the online celebrity hot pot?

What ordinary hot pot entrepreneurs need to pay attention to is that online celebrity hot pot will not last long. Online celebrity hot pot is mostly of the same sex and relies on the popularity of online celebrities for over-marketing. There are too many imaginary things and too few real things, which can't support customer demand for a long time. There is a good saying, isn't it? After the network celebrity, a chicken feather.

The above is just a personal opinion. If there is anything wrong, please leave a message in the comments section below for discussion. Private letters may not be answered, but fate will come naturally. Share and spread Sichuan hot pot culture and catering experience here every day.