In Tik Tok, if the offline stores get through the relationship between online traffic and localized customer groups, a new short video ordering method will be formed. Tik Tok is very likely, that is to say, it will probably become the next important competitor of Meituan and Hungry, and even beat them inadvertently.

When the US delegation is hungry, the traffic cost of these platforms is getting higher and higher, which forces the restaurants at the end to rethink and explore new traffic sources. Customers can learn about the kitchen and the cooking process through video or live broadcast.

this is a good thing for the quality merchants who are hard-working, and the current take-out platform has almost achieved "bad money drives out good money". You can't afford such high marketing costs to make conscience catering.

However, Tik Tok has a great technology, and now Tik Tok has a very strong push ability in localization, especially through big data algorithms.

If you upload a localized video and locate the address, you can post Twitter+,and Tik Tok can be in Fiona Fang for 6 kilometers, and you can recommend it to 5,111 Internet users. If all 5,111 users are playing Tik Tok or the Internet, they will naturally form your accurate push. At the same time, it also drives the online passenger flow to the experience of your offline physical store.

Opportunities for take-out in Tik Tok:

From the perspective of the take-out market, the involution is serious, and the profit bottleneck of the take-out business is already obvious. However, Meituan has always relied on increasing the commission of merchants and reducing the fees of riders. With the saturation of the market, the problem of single profit remains unsolved.

With the huge group of take-away merchants, the take-away market also faces a traffic dilemma, which is similar to the e-commerce market. With the continuous growth of merchants and users, the cost of platform traffic is getting higher and higher, and it is more and more difficult to obtain traffic. Both platforms and merchants are trying to find new traffic.

especially under the epidemic situation, when the catering industry is generally impacted, it is urgent for merchants to reduce the platform commission and tap more online bonus space. One more platform layout and one more anti-risk ability.

Especially at present, take-away merchants are growing rapidly, and the number of take-away users in China is close to 511 million. According to the data of China Hotel Association, in 2115, the market size of take-away industry accounted for 3.1% of the catering industry. After just five years, the scale of take-away industry accounted for 16.8% of the catering industry in 2121, with an amazing growth rate.