1. content positioning?

Give priority to the content that fans like. Content positioning is more important than powder promotion. Doing a good job in content is equal to doing a good job in promotion. Unique content, content with scarce value and controversial content are far more important than thinking about how to get fans. Content with scarce value can trigger users to share their collections, controversial content will trigger users' intense participation, and unique content will trigger users' continuous attention. ?

2. Content title?

Whether it is an actively promoted picture or a picture forwarded by others, basically you can only see the title at first sight. If your title is unattractive, do you think others will click? You don't even have a chance to be opened. How can you make others become your fans?

Note: The WeChat subscription number page only displays the first 13 words of the title, so remember: don't let irrelevant titles occupy the golden position of your 13 words! ?

3. cover picture?

Suggested size of large picture: 360 pixels? *? 200 pixels, out of proportion, too big or too small will cause the image to be compressed and deformed when uploading. What kind of first picture will have a higher click rate? You can pay more attention to several official WeChat accounts to see which pictures will make you click. ?

4. Add a summary (single text only)?

You can choose to add a summary for a single drawing, and there are no summaries for multiple drawings. What is a summary? Abstract is the guiding text below your first picture. When you don't choose to add a summary in the single picture editing mode, WeChat will display the first few words of your text as a summary by default. It is strongly recommended to write the summary of WeChat manually, otherwise fans will not know what you want to say after reading your three lines. Will you still order the text?

5. Keep up with hot spots

Hot marketing is actually a kind of "following the trend", which refers to a series of related activities launched by enterprises in time in order to seize the star effect of social news events and people who are widely concerned, combined with the fact that enterprises or products have reached a certain height in communication. ?

"What is lacking in life is not hot spots, but people who explore hot spots." The so-called hot marketing is to promote and market your products with the help of external events.

A. common tools for finding hot spots, Baidu search list, Weibo search hot search list?

B for example, some predictable festivals, holidays, special periods, seasons and sports events may lead to discussions. The advantage of this kind of conventional hot spots is that they can be known in advance, planned and prepared well, but the disadvantage is that everyone is studying the same thing, and the difficulty coefficient of trying to stand out from it has increased. ?

C. Sudden hotspots can cover almost all unexpected topics and events except unconventional hotspots, such as current political news, entertainment lace, a certain style, nonsense interests, etc. ?

6. Add the original link?

When adding WeChat graphic information, there is no way to put hyperlinks in WeChat information, and there is a link "Add original link" at the end. Only "read the original" can put hyperlinks, which can increase the number of views on corporate mobile websites or graphic information! You can understand it as recommending relevant content to users, so that users can easily find the knowledge they need. ?

7. Tail guide?

Generally, there will be a short inflammatory sentence in front of this footer, which will make you more eager to forward it. This paragraph is also worth thinking about.

A. Share that "the most selfish behavior is selflessness". When you pass valuable information to friends around you, you will become more valuable in their hearts. Click "?" In the upper right corner. Buttons can be shared to "friends circle"?

B. If you think this article has inspired you, please click "?" In the upper right corner. Button, share it with more friends, the more you share, the more you gain, thank you! ?

8. Remind to reply to keywords?

A. How to improve the activity of WeChat subscription number? Don't send the whole article, but an attractive description, let users reply to the text and get the article. As long as they see it, 80% will reply. This method should last at least one week, and cultivate the habit of users opening three interactions, provided that high-quality content is prepared first. Need an account number. ?

B. When sending WeChat graphic information, it is a very important skill to add a few reminders at the end of the text, "Reply to * * keywords and show you M articles". ?

9. summarize the classic pictures and texts of last month every month?

You can send a plain text message to guide users to read this month's wonderful articles.

10. Expand publicity channels?

Each network channel has a certain number of people. For example, some people play Weibo QQ group email most often. We need to inform your users through multiple channels at the first time that your official WeChat account has been updated. ?