Theme hotel is the hotel's functional elements and social elements of cultural connotation and cultural expressions, carriers and other deepening, expanding, is the hotel of cultural resources integration and utilization of cultural products and hotels is the marriage of cultural products and hotels, is the theme of cultural and hotel products bundled.
Theme hotel through the building modeling, external environment, external decoration, hotel environmental art, interior design, equipment, facilities and supplies items modeling, color patterns, styles, setup ideas, visual effects and other hardware and hotel product concepts, service concepts, cultural concepts, service program design, product and business design, service center CI design, cultural embellishments in the service process, clothing design, language and text design, background music design and other software, from the appearance and connotation to promote the formation of the brand, brand design differences, brand connotation, brand promotion, brand marketing, brand protection. Therefore, the theme hotel is easier than the general standardized hotel to form corporate characteristics, shaping the corporate brand.
Auto hotels, conference hotels are theme hotels.
The hotel's scale of operation, business nature, investment costs, investment sources, billing methods, the nature of the source market factors determines the type of hotel, hotel types are generally the following:
(a) according to the characteristics of the source market can be divided into the classification of: business hotels, long-staying hotels, resort hotels, conference-type points, comprehensive hotels;
(b) In accordance with the size of the hotel classification, the hotel generally have 200 to 500 drop room hotel called medium-sized hotels; less than 200 rooms called small hotels; hotel rooms number higher than 500, called large hotels;
(c) according to the classification of the hotel's construction investment costs, generally according to the cost of investment in construction of each standard room as a criterion for the division of hotels into low and medium-grade hotels , mid-range or upper mid-range hotels, luxury hotels three categories;
(e) by the hotel billing method, can be divided into: European-style billing hotels, American-style billing hotels, amend the American-style billing hotels, continental billing hotels and Bermudian billing hotels.