In general, flower shops are quite profitable. The flower shop has a gross profit of 81%, and the price will skyrocket when it comes to festivals.

The scale growth of the flower market reflects the upgrading of consumption structure, and consumers pay more and more attention to the demand of "pleasing themselves". So many entrepreneurs, especially women, set their sights on the flower market. I don't like the bondage of the workplace. It would be nice to open a small flower shop, which is beautiful and profitable.

The flowers we usually talk about are professionally called fresh cut flowers, which means flowers picked from whole plants, while green plants refer to whole plants planted in flowerpots.

Due to the different characteristics of products, the business models of flowers and green plants are quite different in details. In this article, we mainly aim at the small flower shop that manages flowers and analyze the living status of this group.

The main business of small flower shops includes flower retail, weddings, celebrations and other large-scale activities, but in terms of flowers for weddings and activities, they are highly dependent on channel resources.

In the flower market in Beijing, it only takes 21 yuan to tie 21 roses. On Valentine's Day, it may rise to 41~61 yuan. In a flower shop, it costs 81 to 111 yuan. If it is tied into a bouquet, the price will be more expensive. Therefore, the gross profit of fresh cut flowers will generally exceed 81%.

if flower e-commerce is just such a model, it seems that it will not have an impact on small flower shops. However, the development of flower e-commerce has promoted the emergence of two high-end flower brands to a certain extent.

Selection skills:

1. Look at the flower head

When selecting double flowers such as roses, the petals of the flowers are layered more, so you can see whether the petals of the flower head are soft or tough. If it is a hard feeling, it proves that the flower is relatively fresh. At the same time, those with elastic petals and bright colors are suitable for purchase.

2. It depends on the status

If you take it home and put it in a vase, you'd better choose those flowers that are in bud. In this way, you can enjoy the whole process of flowers blooming and dying in the future, and at the same time, when you are in bloom, you will give off a unique fragrance.

If it is used as a meeting flower or for other purposes, you can choose flowers that are in full bloom, so that the bouquet will look full and full of vitality.

3. Look at the flower branches

The longer the flower branches are, the fresher they are: when buying flowers, you should choose the oldest flower branch of the same kind. In order to keep it fresh and improve its water absorption performance, the flower shop cuts off a section of the lower end of the flower cutting branch every day. Therefore, the longer the stem, the fresher the flower.