The campaign celebrates the 22nd anniversary of the release of Jay's album, "Fantasy," and is set to launch in 2023. For this campaign, Naixue's Tea partnered with Mint, a digital hipster collection platform of Beijing Breaking Box Technology Co. Ltd, to gain access to the Metaverse Digital Zeniths of the "Fantasy" album, and launched two milk teas, Golden Range Cake Pearls and Golden Range Cake, with packaging featuring the design elements of the "Fantasy" album cover.