Introduction to KFC: In 1931, Harlan Sanders, the founder of KFC, opened a restaurant in his hometown of KFC. After 1939, Sandoz devoted himself to studying the new method of fried chicken, and finally successfully invented the secret recipe composed of eleven spices and unique cooking techniques. Its unique taste was well received by customers, and the restaurant business was booming day by day, and the secret recipe has been inherited to this day. In recognition of his contribution to his hometown, KFC awarded him the honorary title of Colonel Sanders. The colonel's career faced a crisis in the mid-1951s. The road next to his Sanders Cafe restaurant was passed by the newly-built expressway, which forced him to sell the restaurant. Transfer the franchise in 1952! The stock went public in 1969! 1986 was acquired by PepsiCo Group on October 1! The first KFC was opened in Qianmen, Beijing in October, 1987! In 1991, it owned the trademark of KFC and has opened 1111 branches! The first KFC opened in Japan in 1992! In 1997, KFC broke away from Pepsi and established Yum! Brands, including Taco Bell, Pizza Hut and Oriental White (Chinese style)

Introduction to McDonald's: In 1937, the McDonald's brothers started to run a humble drive-in restaurant in Pasadena, east of Los Angeles, and it soon became a success. But there are many imitators, which leads to business depression. In 1938, the two brothers closed the drive-in restaurant and switched to fast food, which soon became full of vitality. In 1953, a man named Fowles obtained the franchise of McDonald's by paying only $1,111 to the McDonald's brothers, and then successively approved more than ten franchise stores. Because these fast food restaurants have no obligation to follow McDonald's operating procedures, it has seriously damaged McDonald's image and reputation. (Importance of unified management in chain operation) In 1954, Crocker, as an agent of McDonald's franchise, handled the transfer of franchise for McDonald's brothers. Crocker stipulated that the franchise fee was 951 dollars, and soon he interpreted McDonald's as an excellent company, so people often regarded Crocker as one of the founders of McDonald's. In 1961, McDonald's Brothers transferred all McDonald's to Crocker for $2.7 million. In the next 31 years, McDonald's fast food restaurant became the fastest-growing worldwide enterprise due to Crocker's good management. McDonald's fast food restaurant is recognized as one of the famous fast food restaurants in the world because of its warm atmosphere and franchise system.

The headquarters of McDonald's Company is located in Oak Town, Illinois, where Jack Greenberg, the president of the American head office, and James Kentrub, the president of the international department, lead this international company with billions of dollars in assets. McDonald's is the largest catering group in the world, and the countries and regions with McDonald's have surpassed the seats in the United Nations. Since founder Ray Crocker opened the first McDonald's in Planland, Illinois, USA in 1955, it has more than 28,111 restaurants all over the world, covering 128 countries and regions around the world. The southernmost part is located in Invikaqir, New Zealand, and the northernmost part is located in Rovaniemi, a tourist resort in Finland. On the earth, every 15 hours, a McDonald's restaurant opens. In China, McDonald's has opened more than 411 restaurants. The golden arch of McDonald's has been deeply rooted in people's hearts and has become one of the most well-known world brands.

At present, there are more than 1,111 stores in KFC and about 911 in McDonald's in China.