This keyword can be the strategic positioning of the company, the goal of the product, the characteristics of the product, or the keyword obtained from the user. This link can define these keywords with designers and products.
2. Derived keywords
First-level keywords may think more strategically and in a bigger direction, so we need to do it on this basis. The explosion of secondary keywords allows us to get some more accurate keywords.
3. Image search, extract emotional version
After we determine the keywords, we need to collect a large number of corresponding material pictures through network channels to match the keywords. For example, the key words are: internationalization, comfort and freshness, so we should look for suitable pictures that can represent these qualities according to the key words.
4. Visual mapping: graphic analysis
The third step is to determine some sensory maps of keywords, so in this step, we need to map these keywords intuitively, which is what we often say, shape, color, word, structure and quality!
5. Visual mapping: color analysis
In terms of color, this large-area almond cake is very comfortable in color matching and contrast design, and this gradual alternation is very consistent with the positioning of the whole color. Can we map it to the color system?
6. Visual mapping: font analysis
In Chinese fonts, we need some fonts with more square and fashionable lines, such as Founder Lanting Black, which is more in line with the magazine definition of keywords before.
7. Visual mapping: synthetic analysis
In composition, plate superposition is a new design method. The overlapping of plates, combined with the long projection superposition relationship, can well reflect the hierarchical relationship and conform to the desired internationalization.
8. Visual mapping: texture analysis
In terms of design texture, macaroon's color matching and soft color matching of long projection can well express the fashionable and comfortable mood.
The above is the classification of design skills. In fact, when making any design, emotion can provide users with a good form of value proposition, which is the key element to ensure that our design, our style and users can really produce * * *.