What is market segmentation?

Market segmentation (marketsegmentation) is the enterprise in accordance with certain criteria will be divided into a number of customer groups, each customer group constitutes a sub-market, different sub-markets, there are obvious differences in demand.

Market segmentation: the so-called market segmentation, that is, according to the overall market differences in customer demand to the division of products, so as to achieve the goal of meeting the different consumer services.

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Update: March 2022 1 1.

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