The present situation of the development of this undertaking

1. General situation of Chengdu

Chengdu, known as the fourth city of China, not only maintains the local Sichuan cuisine style, but also embraces exotic and foreign cuisines, forming several food circles from the west, south to east.

Chengdu population: 11.26 million; Area: 12,641 square kilometers, governing 7 districts, 4 cities and 8 counties;

According to Huaxi Dushi Bao, in the first half of 2114, Chengdu's catering industry achieved a total retail sales of 8.43 billion yuan, ranking fourth in the country and first in the west after Guangzhou, Shanghai and Beijing.

2. Experience

We already have a theoretical and practical foundation that can make our business achieve initial success. Our current management system is enough to support 21 chain stores.

III. Industry and Market Analysis

1. Development Status of Chengdu Fast Food Industry

The development of Chengdu Fast Food Industry is obviously lagging behind. In the streets and lanes of Chengdu, all kinds of hot pot supermarkets and skewers can be seen everywhere, and the chain scale is extremely considerable. "Yulin skewers" include more than 111 stores in the franchise stores, and the scale is quite large, probably more than 311 square meters. Others, such as cold pot fish and barbecue shops, are quite numerous, and most of them are chain-operated. In sharp contrast, there are few snack bars in Chengdu, which are famous Chinese snacks. It is understood that 23 kinds of snacks in Chengdu have won the title of "Time-honored Chinese Brand", and all of them are concentrated in the hands of Chengdu Catering Company. Chengdu Catering Company is a state-owned enterprise. Due to the mechanism, so far only more than 31 stores have been opened in Chengdu, and the area is quite large, mainly concentrated in the prosperous commercial areas.

Compared with most cities in China where Chinese fast food chains gather, there are very few large chain stores in Chengdu that can be named. Most of the fast food restaurants distributed in communities and general business districts are family workshops with front shops and back factories, with great mobility and poor hygiene, which is far from brand and scale.

2. Shaxian Snacks

Shaxian County, which has a history of 1,611 years, is located in the northwest of central Fujian Province. There are more than 241 kinds of famous snacks, and more than 51 kinds have been listed all the year round. Among them, four kinds of flat meat, steamed dumplings, taro bag and Baoxin tofu pill were rated as "Chinese famous snacks" by the evaluation meeting of China Cuisine Association. Snacks in Shaxian are generally divided into rice, such as fried white glutinous rice, dried duck soup, frozen rice skin, and sweet glutinous rice balls. Flour, including wonton, mixed noodles, steamed dumplings, pepper cakes, lotus leaf buns, etc. Beans, including sandwich tofu balls, jade roll tofu, pot tofu, plum blossom tofu, etc. Others include taro buns, beef sausage, Xiamao roast duck and so on. Among the numerous snacks, there are 51 kinds of traditional brand-name snacks, among which flat meat, taro buns, steamed dumplings, wrapped tofu balls, rice jelly, rice jelly skin, glutinous rice balls, pepper cakes and dried loach are the top ten varieties, while the first four kinds are "Chinese famous snacks". After three or four years of development, the scattered chain operation of Shaxian snacks has begun to appear. Shaxian people can get everything from kitchen equipment to light boxes, bowls and chopsticks by a phone call as long as they find a shop floor that they think is suitable for opening a shop in a city. Moreover, as long as there are Shaxian snacks, there are daily raw material providers who need them. That is to say, Shaxian snack has formed a complete logistics system from the supply of raw materials to the supply of semi-finished products, which has made great contributions to its rapid chain operation. A few days ago, there were 8,981 snack bars in Shaxian county all over the country, with 33,111 employees, and the operating income of the snack industry was more than 311 million yuan. There are more than 511 snacks in Shaxian, Hangzhou, more than 2,111 in Fuzhou and more than 711 in Guangzhou.

3. Special snacks in Chengdu

In recent years, foreign snack chains in Chengdu have developed rapidly. Shaxian snacks, Huaxi beef powder, Nanjing special soup dumplings and Northeast jiaozi King have all landed in Chengdu.

In Chengdu, the number of Shaxian snacks is still small, only over 31 in the city, and most of them are located near schools, but many people come to Chengdu to look for stores to open stores. The benefits of Shaxian snacks in Chengdu are generally good. The South Store of Sichuan University (about 41 square meters), which opened earlier, has just opened with an annual profit of 411,111, and now its daily turnover can be maintained at around 2,111 yuan. It is estimated that the daily turnover of electronic university stores can reach 3111-4111 yuan; The turnover of several other stores that don't rely on schools can probably be maintained around 811 yuan.

Huaxi beef powder comes from Guizhou, and mainly deals in beef soup powder. With the development of its franchise, its scale in Chengdu has expanded rapidly. There are large and small stores, but the decoration style is almost uniform. However, because the dishes are too monotonous, the number in Chengdu is not too much.

In 2114, Nanjing special soup-filling bags made great progress, and a lot of them sprang up in Chengdu. Like Shaxian snacks, soup packets are also scattered chain operations, and they are fragmented, and their positioning is mainly based on community stores. Because of the low requirement for store area and low investment, many stores can be opened in one year.

Chengdu's own snacks are also plotting to change. There are 23 kinds of snacks in Chengdu, which have won the title of "China Time-honored Brand", and all of them are concentrated in the hands of Chengdu Catering Company. However, due to many reasons such as the transformation of the old city, more than 11 "old brands" have gradually disappeared in the market. In July 2114, the overall restructuring of Chengdu Catering Company was completed, and the company was officially changed into a joint-stock cooperative enterprise with full shareholding, and the state-owned capital was completely withdrawn. Xiao Chongyang, chairman and general manager of the company, said that in the future, it will further launch a chain operation offensive to break Chengdu's famous snack signs into more markets.