DM sheet refers to direct mail advertising or direct mail magazine advertising.

The two expressions of DM sheet are essentially emphasizing the direct delivery or mailing form, in addition to mailing, dm can also use other media, such as fax, magazines, television, telephone, e-mail and direct delivery network, counter delivery, personal service, letter request, commodity packaging.

DM sheets can deliver advertising messages directly to real audiences, while other forms of advertising media can only deliver advertising messages in a general way to all audiences, whether or not the audience is the real audience of the advertising message.

Expanded Information

DM Sheet Characteristics

Targeting. Because the DM sheet has a strong selective and targeted, directly to the real audience of advertising information, other media can only be in a general way to the advertising message to all audiences, regardless of whether the audience is the target of the advertising message.

Have strong flexibility. Unlike newspaper and magazine advertisements, DM sheets can be printed in any size of page, length of advertising message and full-color or single-color according to their specific conditions. Advertisers only consider the relevant regulations of the postal service and the size of the advertiser's own advertising budget.

Can produce good advertising effect.DM sheets are sent directly to individuals by advertisers, so before implementation, advertisers can select communication targets based on demographic and geographic factors to ensure that the advertising message is accepted by the communication targets. Maximum reach.

Baidu Encyclopedia-DM Sheet