Youzan Select is a regular platform. It is an APP developed by Hangzhou Youzan Technology Co., Ltd. It is a comprehensive e-commerce platform owned by Youzan, covering all categories of goods such as food, beauty, home, clothing accessories, parents and children. Based on WeChat applet, the platform covers a large number of consumers, and presents interesting, high-quality and accurate product recommendations to consumers in the form of "social+content+e-commerce" by using portrait algorithm. Zanzan Select aims to provide more than10 million accurate e-commerce traffic services for settled businesses, and provide new e-commerce ecology, gameplay and resources including applets. In the course of operation, Youzan Select pays attention to brand building and user experience optimization. By shaping brand image, enhancing brand value and establishing brand recognition, users' loyalty and purchase intention can be increased, at the same time, good shopping experience can be provided, user participation can be increased, user satisfaction can be improved, and thus purchase conversion rate and user loyalty can be improved.