1, stay in suspense: like suspense is human curiosity, too straightforward things often can not trigger thinking, and there is no thinking, the content is difficult to leave a deep impression in the audience's mind. Therefore, in writing the brand story copy, you can leave the audience in suspense by way of brainstorming, in the thinking process to join the product or brand information, it is more likely to be accepted by the people.

2, contextual reduction: contextual reduction, simply put, is the use of some people are familiar with the situation, the marketing content of the natural combination of which, or to stimulate people's subconscious buying behavior. People's senses are multi-faceted, in some scenes under the stimulation of certain behaviors will become logical. In writing brand story copy is the same, context reduction can effectively implant product information subconsciously into the audience's thinking. In the case where the user does not actively associate the product or service, describing a situation to the user so that the brand can naturally access the scene, then the purchase behavior will be easier to achieve.

3, distinctive attitude: there is another kind of copywriting can also quickly attract attention, that is, distinctive expression of the core value of the brand, pierce the heart of the copywriting. The reason why a certain brand is different from other brands is that the brand has its own genes and its own attitude. Brands are sought after by consumers, often because this attitude just meets a particular group of people. This era advocates individuality, the brand to do their own, in order to allow consumers to follow you.