Boyang is positioned as an "excellent brand operator" and an "excellent investor".
In recent years, many acquisitions and reorganizations have been completed, and the development of enterprises has maintained a steady and sustained growth momentum.
In 2005, Boyang acquired the largest local textile enterprise with more than 6,000 employees in Suzhou, Anhui Province, the national traffic radiation center, established its own controllable and efficient textile fabric and home textile production logistics distribution base, expanded other related industries, and opened up the upstream and downstream industrial chains of the textile and garment industry.
At the same time, the investment sector of the Group's business has also advanced rapidly, and significant progress has been made in real estate, commerce, tourism, finance and other fields.
Real estate: Boyang Real Estate Co., Ltd. was established in Suzhou, Anhui Province in 2006, specializing in the development and operation of commercial real estate; In Ningbo, Bona International, a high-grade office building with 28 floors above ground and 2 floors underground invested and developed by the company in Yinzhou Central District, was sold out in two days after its opening at the end of 2009. And in He Yi Road, the only luxury goods gathering place in Ningbo, it acquired the Golden Wangpu, and the established Boyang Investment Building became the industry landmark of the diamond business circle; The headquarters building of Boyang Home Textiles in the gateway area of Jiangbei has also entered the construction stage, and the second phase of1100,000 square meters exhibition hotel has also entered the concrete implementation stage.
Finance: As a sponsor, the company established the only pilot small loan company in Haishu District, focusing on securities, futures and equity investment.
Investment field: In 2006, the company controlled the Shenlong Canyon Scenic Area, which is known as "the highest waterfall in China" and located in Lishui, Zhejiang; In 2009, Longquan Dolomite Scenic Area was acquired, and all the scenic spots were awarded the title of National 4A Scenic Area.
The company plans to make it the leader of Lishui, Jinhua and Quzhou and become one of the most important tourist destinations in the Yangtze River Delta.
With the development trend of expanding business lines and rapid agglomeration of scale effects, the brand operation management of Boyang Group is also colorful.
At present, Boyang Group has 12 popular brands in the field of home textiles and clothing. Tang Shi, the main clothing brand, has successfully become the first-line brand of young casual clothes in China, and Boyang Home Textiles has also become a well-known brand in the domestic home textile industry, ranking among the "Top 500 Most Valuable Brands in China", with a brand value of 3.497 billion yuan in 2009.
In recent years, Boyang Group has been operating well, and its sales revenue in 20 10 is expected to exceed10 billion yuan.
Boyang Holding Group has more than 2,000 specialty stores and more than 3,000 sales outlets in China.
Among them, Boyang Home Textiles and Yidian, the largest home textile store in Ningbo, opened in June 2009. With their prime location and outstanding storefront image, they have formed the brand image of high-end home textiles in the minds of many consumers.
Since 20 10, Boyang Home Textiles has made great efforts to govern, adhered to the development idea of taking brand power as the core competitiveness of enterprises, and made great efforts in brand transformation and company reform.
In the first half of 20 10 and six months before the reform, the net growth rate of Boyang home textiles was as high as 1 10%, which created a miracle in the development history of Boyang home textiles brand and even industry.
At present, Boyang Home Textiles has a professional channel team of more than 100 people, and provides franchisees with continuous and effective business guidance and personal service with the working mode of "in store, on the road and in hotel".
At the same time, we have set up a product research and development center in Shanghai, with 45 leading designers and graphic designers in the industry, which has really established a strong guarantee for the product style and tonality of Boyang Home Textiles.
From the rapid improvement of performance to the steady improvement of employees' salary, Boyang Home Textiles has completed a brand-new transformation in constant changes.
It is believed that the listing plan in three to five years will not be an unattainable dream, and the establishment of a "century-old brand" in the home textile industry is the ultimate goal pursued by Bo foreigners.
Group profile
Boyang Holding Group, formerly known as Yongfeng Cloth Factory, was founded in 1958, and is the forerunner of China textile industry.
As a demonstration enterprise of Ningbo textile industry reform, after more than ten years' development, it has become a comprehensive group company with billions of assets, 16000 employees, involving two major industries of home textiles and clothing, three major projects of real estate, commerce and industrial investment, and holding more than 30 enterprises.
Boyang is positioned as an "excellent brand operator" and an "excellent investor".
In recent years, many acquisitions and reorganizations have been completed, and the development of enterprises has maintained a steady and sustained growth momentum.
In 2005, Boyang acquired the largest local textile enterprise with more than 6,000 employees in Suzhou, Anhui Province, the national traffic radiation center, established its own controllable and efficient textile fabric and home textile production logistics distribution base, expanded other related industries, and opened up the upstream and downstream industrial chains of the textile and garment industry.
At the same time, the investment sector of the Group's business has also advanced rapidly, and significant progress has been made in real estate, commerce, tourism, finance and other fields.
Real estate: Boyang Real Estate Co., Ltd. was established in Suzhou, Anhui Province in 2006, specializing in the development and operation of commercial real estate; In Ningbo, Bona International, a high-grade office building with 28 floors above ground and 2 floors underground invested and developed by the company in Yinzhou Central District, was sold out in two days after its opening at the end of 2009. And in He Yi Road, the only luxury goods gathering place in Ningbo, it acquired the Golden Wangpu, and the established Boyang Investment Building became the industry landmark of the diamond business circle; The headquarters building of Boyang Home Textiles in the gateway area of Jiangbei has also entered the construction stage, and the second phase of1100,000 square meters exhibition hotel has also entered the concrete implementation stage.
Finance: As a sponsor, the company established the only pilot small loan company in Haishu District, focusing on securities, futures and equity investment.
Investment field: In 2006, the company controlled the Shenlong Canyon Scenic Area, which is known as "the highest waterfall in China" and located in Lishui, Zhejiang; In 2009, Longquan Dolomite Scenic Area was acquired, and all the scenic spots were awarded the title of National 4A Scenic Area.
The company plans to make it the leader of Lishui, Jinhua and Quzhou and become one of the most important tourist destinations in the Yangtze River Delta.
With the development trend of expanding business lines and rapid agglomeration of scale effects, the brand operation management of Boyang Group is also colorful.
At present, Boyang Group has 12 popular brands in the field of home textiles and clothing. Tang Shi, the main clothing brand, has successfully become the first-line brand of young casual clothes in China, and Boyang Home Textiles has also become a well-known brand in the domestic home textile industry, ranking among the "Top 500 Most Valuable Brands in China", with a brand value of 3.497 billion yuan in 2009.
In recent years, Boyang Group has been operating well, and its sales revenue in 20 10 is expected to exceed10 billion yuan.
Boyang Holding Group has more than 2,000 specialty stores and more than 3,000 sales outlets in China.
Among them, Boyang Home Textiles and Yidian, the largest home textile store in Ningbo, opened in June 2009. With their prime location and outstanding storefront image, they have formed the brand image of high-end home textiles in the minds of many consumers.
Since 20 10, Boyang Home Textiles has made great efforts to govern, adhered to the development idea of taking brand power as the core competitiveness of enterprises, and made great efforts in brand transformation and company reform.
In the first half of 20 10 and six months before the reform, the net growth rate of Boyang home textiles was as high as 1 10%, which created a miracle in the development history of Boyang home textiles brand and even industry.
At present, Boyang Home Textiles has a professional channel team of more than 100 people, and provides franchisees with continuous and effective business guidance and personal service with the working mode of "in store, on the road and in hotel".
At the same time, we have set up a product research and development center in Shanghai, with 45 leading designers and graphic designers in the industry, which has really established a strong guarantee for the product style and tonality of Boyang Home Textiles.
From the rapid improvement of performance to the steady improvement of employees' salary, Boyang Home Textiles has completed a brand-new transformation in constant changes.
It is believed that the listing plan in three to five years will not be an unattainable dream, and the establishment of a "century-old brand" in the home textile industry is the ultimate goal pursued by Bo foreigners.
brand introduction
Ningbo Boyang Home Textiles Co., Ltd. was established in 1995, and is one of the wholly-owned subsidiaries of Ningbo Boyang Textile Co., Ltd.
Boyang Home Textiles was the first to devote itself to the production and sales of domestic household textiles, and was the first to put forward the concept of "home textiles".
As the forerunner of China textile industry, Boyang Home Textiles has guided the industry to enter the domestic home textile brand market in an all-round way, and is known as "China people's textiles started from Boyang".
Adhering to the corporate mission of improving the quality of life and improving the quality of life, Boyang Home Textile Company has made great investment and adjustment in management structure, personnel organization and product structure in recent years.
On the one hand, concentrate superior resources to expand the domestic home textile market, introduce various design and marketing professionals, and improve the market competitiveness of products and brands; On the other hand, we successfully implemented the franchisee strategy and rapidly expanded the coverage of Boyang home textile products in the domestic market.
After a series of continuous optimization of management structure, Boyang Home Textiles has made great progress in brand image planning, marketing network construction and large-scale promotion activities.
Boyang Home Textiles has won the favor of many professionals and consumers with its unique design concept, simple and creative fashion style and outstanding product quality, and is unique in the domestic home textile market.
At present, Boyang Home Textiles has more than 300 specialty stores in the mainland market, totaling.
More than 600 sales outlets.
Boyang Home Textiles gives full play to its advantages in resources and talents. With scientific and effective management methods and win-win cooperation concept with customers, it has achieved overall success in annual sales and market share, and the customer satisfaction rate and brand value have steadily increased.
In 2009, Boyang Home Textiles achieved sales revenue of 600 million yuan.
Boyang is striding forward with vigorous momentum and will continue to write one brilliant chapter after another on the broad road of home textiles.
Brand honor
China No.1 Home Textile Brand, Zhejiang Famous Trademark, China Famous Brand Product, China Textile Brand Culture Innovation Award, China Inspection Free Product, China Top 500 Enterprise, China Textile 10 Brand Culture Enterprise China 500 Most Valuable Brand ISO9002 Quality System Certification ISO900 1:2000 Quality System Certification ISO 9001:2000.
1994 put forward the concept of "home textiles" for the first time, which made the concept of "China people's home textiles started from Boyang" widely known. In 2000, China Textile "China Home Textiles Year" was formed, which opened up a new industrial road for the development of China Textile in the next 20 years.
The leading product of the enterprise "Boyang Home Textiles" decorates home life with all-round products. With its unique design charm, warm and comfortable natural style and elegant product quality, it has won the favor of many professionals and consumers and become the first domestic home textile brand certified by china enterprise confederation.
Carry forward the spirit of transcendence
As the name implies, Boyang, a brand name originated from Beyond in English, represents a spirit of transcendence, a spirit of surpassing oneself and the future.
Since its birth, Boyang Home Textiles has always taken the spirit of transcendence as its first life. Concept innovation, market innovation and management innovation are all positive measures to constantly surpass ourselves, competitors and expectations.
Mountain man is the boundary, vision determines the boundary, and boundary determines the boundary of heart. In the turbulent situation, we should adhere to the spirit of surpassing ourselves and the future, constantly bring forth the new, implement a more effective brand operation mode, and create brand value and a broader blueprint through scientific operation.
Brand strategic deployment
When a hundred schools of thought contend in the home textile industry, Boyang Home Textiles began to take advantage of its own industrial and brand management advantages and started the road of brand innovation. While using large-scale commercial terminals to expand brand influence, we also use scientific franchise management methods to create Boyang's unique brand business model.
Emphasize the differentiated needs of consumers and create personalized consumption situations suitable for local market demand and product positioning. The implementation of brand strategy makes Boyang home textiles achieve better results in the fierce market terminal competition.
Boyang culture
Boyang culture is the enterprise spirit, social responsibility and employee consciousness continuously refined by enterprises in 15 years, and it is also the internal driving force for Boyang's continuous development and sustainable growth.
Based on Boyang's powerful core value system, it has become the cornerstone of driving enterprise progress.
Based on the success of business and the maximization of employees' own value, relying on practical and arduous pursuit, it has become a leading enterprise in the home textile industry.
Our mission
enhance the quality of life
Boyang's mission is to realize customers' dreams in the home textile industry, improve home life for people all over the world and advocate a high-quality and healthy lifestyle.
The needs of customers are the only reason for our existence.
Core values
-Beyond
Super, high; The more, the more.
Transcendence is to be proactive, constantly know yourself, break through your limitations and overcome yourself.
Behavioral characteristics:
Have a positive work attitude.
Dare to take responsibility and challenge yourself.
Pay attention to innovative work ideas and methods.
Make a long-term development plan step by step.
Personal and departmental goals of pursuing Excellence and industry first.
-Hold on
Persistence, persistence and concentration; Look, care, care.
Perseverance is to set goals, concentrate on unity, persevere and achieve goals.
Behavioral characteristics:
Work should have a clear goal and persevere.
Be serious and responsible for your work
Overcome any difficulties in work and learn to bear pressure.
Hungry for professional skills, professional for individuals and departments.
Performance-oriented, complete various measures.
-Care
Close, caring and concerned; Love, dedication and selflessness.
Caring is the bond of Boyang family, and it is also the spiritual basis for us to struggle and share with each other.
Behavioral characteristics:
Pay attention to unity and cooperation and deepen communication.
Enthusiastically help family members who have difficulties in work or life and help them overcome their difficulties.
Care for new people and help them grow up.
Treat people with sincerity and care with your heart.
Highly responsible and caring for consumers.
1958, Yongfeng Cloth Factory, the predecessor of Boyang Textile, was founded in 1994. Boyang took the lead in putting forward the concept of "home textiles", and "China folk textiles started from Boyang" is a household name.
1995, Ningbo boyang textile co., ltd was established.
1998, which passed the examination of the quality certification center of Fiona Fang Mark Certification Committee, China, and obtained ISO.
9002 quality system certification.
In 2000, Boyang Home Textiles was awarded the "No.1 Home Textiles Brand in China" by China Federation of Industrial Economics.
In 200 1 year, Boyang Home Textiles was recognized as a famous trademark in Zhejiang Province.
In 2002, Boyang Home Textiles was awarded the title of "China Famous Brand Product" by China Famous Brand Strategy Promotion Committee.
In 2003, it passed the audit of the Quality Certification Center of Fiona Fang Mark Certification Committee, China, and obtained ISO.
900 1: 2000 quality system certification.
In 2004, Boyang Home Textiles won the "China 500 Most Valuable Brands" for the first time, with a brand value of 2.764 billion yuan.
In 2005, Boyang was rated as one of the top 500 Chinese enterprises.
In 2005, Boyang Home Textiles passed the re-evaluation of China Famous Brand Strategy Promotion Committee and was approved as "China Famous Brand Product" again.
In 2006, Boyang Home Textiles won the "China Textile Brand Culture Innovation Award".
In 2006, it passed the ISO of the Quality Certification Center of Fiona Fang Mark Certification Committee.
Re-evaluate 900 1: 2000 certificate.
In 2007, Boyang Textile won the title of "Top 500 Chinese Enterprises".
In 2007, Boyang Textile was awarded "2007 China Textile 10 Top Brand Culture Enterprise".
In 2007, Boyang Textile won the title of "National Inspection-free Product".
In 2008, Boyang Textile donated 1 1.5 million yuan to the Wenchuan earthquake-stricken area.
In 2009, Boyang Home Textiles won the "China 500 Most Valuable Brands" for the fourth time, with a brand value of 3.497 billion.
In 2009, it passed the ISO of the Quality Certification Center of Fiona Fang Mark Certification Committee.
900 1: 2008 quality system certification.
In 20 10, the sales of Boyang textile will exceed10 billion.
20 1 1, Boyang Home Textiles Yingjiang Aixinxing donated 90,000 yuan to help 15 poor students complete their studies.
In the future, we will redouble our efforts, and Boyang Home Textiles will become a world-renowned international brand. We look forward to your attention.
talent strategies
Create a standardized, streamlined and efficient organizational system to ensure the company's rapid growth and efficient operation; Based on the fluency of the organizational system, we strive to build a staff with high professionalism and excellent professional quality.
Strategic guidance
Standardize talent development and management with scientific ideas, formulate talent training and incentive plans, devote to creating opportunities for employees to display, cultivate and build a wolf-like sharp knife team, give full play to the autonomy and creativity of talents, and make unremitting exploration and efforts to maintain the lasting competitive advantage of enterprises! Talent development view
The capital of wisdom strategy; Innovate the concept of talent development, build the concept of attracting talents with warm and consistent infection goals, and devote yourself to the foundation of correct posts and character.
Boyang relies on its own purpose and culture, achievements and opportunities, policies and treatment to attract and recruit qualified talents.
Yucai view
Tutorial learning enables new talents to quickly integrate into the company's development environment, create a more pleasant working atmosphere and a more suitable career platform for core talents, and fully tap and play the potential of talents.
View of employing people
Boyang strictly follows the post evaluation results and lets the most suitable person go to the most suitable post.
By applying the post competency model and evaluating the matching degree between people and posts, we can ensure that the people who meet the requirements of the post competency model can recruit, train, promote, self-recognize and plan their careers.
View of retaining people
Attach importance to the embodiment of employees' personal values and create a learning organization that is self-motivated, self-disciplined and promotes outstanding talents to stand out.
Concept of employing people
In the process of rapid development, Boyang Home Textiles is convinced that talents are the most competitive factor of the company, insisting on not only academic qualifications, but also personal ability.
Encourage people with vision and goals, retain people with care and treatment, promote employees to constantly surpass themselves, and promote the realization of human capital value.
Talent culture
Respect individuality, criticize rationally, encourage innovation, tolerate failure, and make music groups free and harmonious.
Guiding ideology of employing people
Reuse people and pay more attention to educating people; Attach importance to the use of talents and pay more attention to the cultivation of talents; Emphasize ability and quality; Attach importance to the working ability of talents and pay more attention to the internal quality of talents; Pay more attention to the effect and purpose; Attach importance to the use of talents to promote the company's development, pay more attention to fully meet the needs of talents, and let the company's development return to talent development.