In fact, it is similar to the star effect. Their accounts have so many fans that everyone likes their works. When they go to the store to brag about all kinds of food, they actually reach an agreement with the merchants. The realization of fans is such a process. Because fans trust the anchor of the store, many bosses want to find these people to promote it. Network celebrities have a large fan base, and of course the cost is high. This is a process.

But according to their actual situation, the shops recommended by online celebrities are not very delicious. To put it bluntly, it is not that the stalls have credibility, but that some big online celebrity fans trust them. To put it bluntly, it is these bloggers who open stores who are consuming their own fan groups and realizing them with their own fan groups. However, this kind of goodwill cannot be maintained for a long time. If the recommended shops are really poor in taste and word of mouth, consumers will gradually lose confidence in these shop-visiting bloggers and no longer trust any of their recommendations, including their coupons.

Moreover, any industry has a "28" law. Now there are really many bloggers exploring stores, and only 20% can make money. Just 20% must also maintain their fans well. With such a huge fan base, many stores will take a fancy to their influence, increase the traffic of their stores through greed and the recommendation of bloggers, and realize more value. Therefore, these stores often include the cost of inviting store bloggers in the brand promotion expenses. On the other hand, if the food in these stores is very good, through the drainage of these online celebrities, our stores can quickly maximize their benefits.

In fact, to put it bluntly, it is just an exchange of interests between the two. Credibility depends on the spending power of fans. Many more capable stores spend much more on publicity than these bloggers.