Catering design, the perfect unity of material and spiritual. It should not only meet people's material life, but also meet people's spiritual life, the material life that the dining space environment should have the value of use, spiritual life through the historical lineage, architectural style, environmental atmosphere and other factors to reflect the dining culture.

Chinese people are more and more concerned about the dining culture

Restaurant since ancient times is the important bearer of food culture, a restaurant's cultural support point is in place, whether to create a cultural connotation, but also comfortable and warm dining atmosphere is to measure the overall strength of the restaurant's leverage. 2007, there is a report on the Chinese people on the dining environment focus on the hard environment or the soft environmental survey report, the results show that: the Chinese people focus on hard environment or soft environment. In 2007, there was a survey report about Chinese people's focus on hard or soft environment of dining environment, the results show that: Chinese people seem to contain rich connotation of the restaurant's cultural atmosphere is not too important, most of the attention is the taste of the food itself and service; while in foreign countries is the opposite, they care about the dining environment to create the atmosphere and the integrated use of cultural entry points. A few years have passed, and the concept of Chinese people has changed a lot. In addition to focusing on the quality of food, they are also paying more attention to the creation of a cultural atmosphere.

Dining culture design concept

A tasteful dining culture space must have a distinctive theme and vein. The content of the theme is the soul, the content of the vein is the design ideas. Catering cultural space theme is through the understanding of the space environment, experience the cultural background, understand the habits of life and the overall perception, and the vein is through the portrayal of the characters, the space of the baking, the design of the language of the refinement of the spatial structure of the organization to express. How to grasp the theme, before the design must have a... Catering design, the perfect unity of material and spiritual. It is not only to meet people's material life, but also to meet people's spiritual life, the material life that the dining space environment should have the value of use, spiritual life through the historical lineage, architectural style, environmental atmosphere and other factors to reflect the dining culture.

Chinese people are more and more concerned about the dining culture

Restaurant since ancient times is the important bearer of food culture, a restaurant's cultural support point is in place, whether to create a cultural connotation, but also comfortable and warm dining atmosphere is to measure the overall strength of the restaurant's leverage. 2007, there is a report on the Chinese people on the dining environment focus on the hard environment or the soft environmental survey report, the results show that: the Chinese people focus on hard environment or soft environment. In 2007, there was a survey report about Chinese people's focus on hard or soft environment of dining environment, the results show that: Chinese people seem to contain rich connotation of the restaurant's cultural atmosphere is not too important, most of the attention is the taste of the food itself and service; while in foreign countries is the opposite, they care about the dining environment to create the atmosphere and the integrated use of cultural entry points. A few years have passed, and the concept of Chinese people has changed a lot. In addition to focusing on the quality of food, they are also paying more attention to the creation of a cultural atmosphere.

Dining culture design concept

A tasteful dining culture space must have a distinctive theme and vein. The content of the theme is the soul, the content of the vein is the design ideas. Catering cultural space theme is through the understanding of the space environment, experience the cultural background, understand the habits of life and the overall perception, and the vein is through the portrayal of the characters, the space of the baking, the design of the language of the refinement of the spatial structure of the organization to express. How to grasp the theme, before the design must have a design orientation, grasp the content of the design and the overall program, to do a good job. So that we can do targeted, the design of things have persuasive, vitality, infectious. Therefore, in the dining culture space theme should be done before the decision of four things:

First: after taking over the project, the first thing to do is to first understand the local cultural background, which is fundamental. Only highlight the local culture of the restaurant can be called a restaurant with characteristics, is the most competitive and attractive. Therefore, in the design of the restaurant environment, the need to present different dining culture theme to meet people's spiritual needs and the pursuit of taste.

Second: conduct adequate market research, grasp a large amount of information, a comprehensive analysis of the market, in order to understand people's economic situation and preferences. Because people are through communication to enhance feelings, with *** with the hobby of people, their aesthetics and values will give us inspiration. Only if we go deep into it, we can understand the demand situation of different guests, people with different hobbies for classification and screening, filtering out the most essential, the most concentrated consumer groups, to seize people's psychological needs, to determine the depth of the catering culture theme, to better grasp the business opportunities.

Third: understand the customer's consumption demand. Market competition is actually a measure of the amount of customers, the more customers, the higher the economic benefits. Grasp the emotional needs of customers, you can seize the emotional attachment of customers, which is the key to the success of a restaurant.

After understanding the cultural background, market research, consumer demand, and establish the theme, we must further analyze the emotional needs of consumers, and conduct in-depth analysis around the theme to determine the emotional needs of the people we want to serve. It will be possible to categorize the market according to people's psychological and social factors, so as to refine the dining culture space with a clear theme.