Smart community is a systematic project, which is not only about the construction of hardware products, but also needs the support of software platforms. In addition, it needs to be connected with various government affairs and data services of other platforms, and it needs to cooperate with government departments to build an overall project. Therefore, the profit model of smart community is also focused on its entire ecosystem.
According to the analysis of experts in Jin Peng Information Smart Community, the profit model of smart community can be divided into several directions at present:
1. The profit of the surrounding e-commerce ecosystem is charged
One of the profit models of smart community is to establish the e-commerce system around the community, which is covered by a three-kilometer living circle, so that community shopping can be localized and zero-distance. By cooperating with some well-known supermarkets and suppliers, we can provide community owners with shopping services such as fresh food, food, vegetables and daily necessities, which is convenient for community owners to purchase and improve their quality of life.
2. Cooperative advertising media can achieve profitability
By cooperating with major advertising companies and media companies, we can rent out the advertising space of our own community door machines and indoor machines to provide accurate advertising services covering the community. If the smart community can form a large scale, this kind of advertising revenue can also be relatively fixed.
3. Community O2O service charges are profitable
The online and offline services of community O2O existing life service projects, by integrating some common life services such as laundry, cleaning, housekeeping, maintenance services, car washing, movies, catering and other services, make the services around the community directly connect with community owners, save the cost of finding, and realize revenue by charging a certain service platform commission.
4, telecom operators and other cooperative charges
The cooperation of telecom operators can promote communication and broadband products according to their own community stations, such as Zhengzhou's community station service point, for example, the retail of mobile phones and broadband services can be handled, and the owners can see the cooperation projects of small stations, upgrade broadband or change services on the platform at home.
5. Charges for medical services and other items
Through data communication with medical institutions, clinics and other units around or in this city, family health records are established for the owners, which is convenient for real-time feedback on the health status of the elderly. At the same time, health experts in medical institutions can be appointed to realize on-site physical examination and targeted health services, and fees can be collected by providing customized services for families.
6. Profitability of property services
The services provided by traditional properties are the most basic community services, and property management is a difficult problem in many communities because of the frequent difficulties in collecting property fees and unsatisfactory property services. Through smart communities, owners and property companies can establish standard service rules, and owners can realize the scoring mechanism for property service personnel by paying property fees. In addition, owners can also purchase value-added charges for property according to their specific needs. In this respect, they can try to expand home security services, so that property companies can enter a normal cycle and avoid too many management problems caused by irregular property replacement.
These are the profit models of smart communities that we have summarized according to the actual development of smart communities. Later, we will explore more profit models of smart communities suitable for local developers and cooperative customers, and help more communities transform into smart communities and become an important fulcrum of smart cities.