In order to ensure that the activities can be carried out correctly, it is necessary to make an activity plan in advance. The activity plan is a written plan to clarify the time, place, purpose, expected effect, budget and activity method of the activities. Then the question is coming, how should the activity plan be written? The following is the Dragon Boat Festival marketing plan (5 articles in general) I collected for you, for your reference, hoping to help friends in need. Dragon Boat Festival marketing activity plan 1

Activity time:

21xx June 4th to June 21th

Activity theme:

xxxx

Activity background:

The fifth day of the fifth lunar month every year, commonly known as "Dragon Boat Festival". "Five" and "noon" are connected, and "five" is also a positive number, so the Dragon Boat Festival is also called Duanwu, Chongwu, Duanyang, Zhongtian and so on. It is a traditional festival of the Han people in China. The essential activities of this day gradually evolved into: eating zongzi, racing dragon boats, hanging calamus and mugwort leaves, fumigating Atractylodes and Angelica dahurica, and drinking realgar wine. It is said that eating zongzi and dragon boat racing is to commemorate Qu Yuan, so after liberation, the Dragon Boat Festival was named "Poet's Day" to commemorate Qu Yuan. As for hanging calamus, wormwood leaves, smoked atractylodes rhizome and angelica dahurica, drinking realgar wine is said to suppress evil spirits.

1. Store layout

1. Off-site layout

1. Marketing stores each make a banner and hang it at xx store.

2. The doorway is decorated with balloons, which can be hung or arched.

2. On-site layout

1. In the shopping mall, the special area is mainly arranged to coordinate with the reasonable layout of goods.

2. The main passage can be hung by balloons (see attached figure).

3. Zongzi can be hung into shapes in the special area (such as Happy Dragon Boat Festival, etc.)

2. Commodity promotion

1. Commodity display: During the promotion period, each store should place 2-6 zongzi piles in the main channel; All stores are required to use freezers to display various brands of zongzi in a large area during the promotion period. On the third, fourth and fifth days of May, in addition to freezers, all stores should put 2-6 zongzi in the main channel for sale. On the day of Dragon Boat Festival, under the condition that the quality and sales of zongzi are not affected, stores can pack zongzi weighing about 1-2 Jin into several packages in net bags (pay attention to the fact that the package is difficult to unpack, so as to avoid customers from unpacking and loading more), and mark the price and hang them on the shelves of stores or in places where customers can easily see them, so as to stimulate customers' desire to buy and promote the holiday sales of zongzi; Require the artists and management cadres and employees of each store to give full play to their level, and carry out creative display and atmosphere layout (such as carving dragon boat and other patterns around the zongzi pile head with foam board)

2. Special sale of goods: during the promotion period, zongzi and other holiday-related goods (such as yellow wine, frozen food, beverages and other foods, transparent soap, bath lotion, insecticidal water, mosquito-repellent incense and other products) will be sold at special prices;

3. Commodity requirements:

3.1 Related promotional commodities

There shall be no less than 21 commodities (15 fresh foods and 5 fresh foods);

3.2 commodity prices are generally lower than the market price;

3.3 similar goods choose goods with lower prices;

3.4 For all commodities related to the Dragon Boat Festival, please refer to the following specific items (red font is the key recommended commodity):

Food category:

Dumplings packed in bulk, glutinous rice packed in bulk, glutinous rice, ham, peanuts and red beans;

mung bean, sesame, spiced powder, pepper, white sugar, salt and red dates;

edible oil sesame oil shrimp yellow wine red wine rice wine chicken essence;

glutinous rice wine wine beer red heart salted egg preserved egg salted duck egg;

fresh food:

pork belly, chicken, beef, shrimp, bean products, soup, seaweed, red dates, candied dates, bean paste and baking soda.

3. Group buying business

1. There are many customers giving gifts during the Dragon Boat Festival. Visiting local government departments and trade unions in advance and indicating their intentions can increase the sales performance of marketing stores.

2. In the early days of Dragon Boat Festival, xx Branch organized SMS delivery to customers in various regions, and wished a happy holiday in advance.

3. Store xx gives a gift worth about RMB 11 to children (under the age of 18) whose birthdays are Dragon Boat Festival and Children's Day. Dragon Boat Festival marketing plan 2

1. Promotion contents

1. Buy zongzi to send salted eggs, and purchase discount coupons

Buy zongzi or salted eggs from 31 yuan or above to send salted eggs worth 3 yuan, and a discount coupon for 21% off items on the same day.

if you buy zongzi or salted eggs over RMB 111, you can get salted eggs worth RMB 11 and a discount coupon for 31% off items on the same day.

when customers use discount coupons for delivery, they ask whether the purchase of this item is related to the Dragon Boat Festival, whether they choose to buy this item for the Dragon Boat Festival, and why, and tell them that their answers will be broadcast anonymously in the supermarket broadcast (the method of this activity has been indicated on the discount coupons). If it is really related to the Dragon Boat Festival, write down the reason on the discount coupon.

2. The supermarket broadcast "How did you spend the Dragon Boat Festival?" The program

introduces the origin of the Dragon Boat Festival in the supermarket radio. Play the interesting answers collected from customers and broadcast them anonymously. And broadcast similar answers collected from supermarket employees on the radio about shopping in this supermarket to celebrate the Dragon Boat Festival.

On the one hand, it tells customers how everyone is celebrating the Dragon Boat Festival, and on the other hand, it reminds customers that the Dragon Boat Festival is coming, and what we can buy for the Dragon Boat Festival.

2. Integrated promotion

1. Media

In the music traffic radio channel and other similar traffic communication media, promotional advertisements are broadcasted on a rolling basis every day, 31 days before the Dragon Boat Festival, and broadcast 11 times a day for 15 seconds.

2. In-station broadcasting

From the opening to the closing of the store, "How did you spend the Dragon Boat Festival?" The program introduces the origin of the Dragon Boat Festival, introduces the brief situation of promotional activities, and broadcasts interesting answers collected from customers in an anonymous form. And broadcast similar answers collected from supermarket employees about shopping in this supermarket to celebrate the Dragon Boat Festival. The program time is 5~11 minutes each time, and music is played at intervals of 5 minutes each time.

3. Store layout

1) Off-site:

A. Make Dragon Boat Festival promotional activities with Wantong Edition at the entrance of the supermarket gate and the storage room.

B. Pack on the wall post and paste the colorful pages of the Dragon Boat Festival

2) Inside the venue:

A. Hanging zongzi, propaganda hangers provided by the salted egg company and movable homemade hangers over the whole store.

B. In the Zongzi area, that is, the discount coupon distribution area, curtain, Wantong edition, self-sticker, etc. are used to focus on the promotion of activities and the promotion of Zongzi and salted egg companies.

4. Other support

The drug store on the first floor of the store offers a discount of 15%.

groups can enjoy free delivery if they buy more than 3,111 yuan or 21 boxes of zongzi or salted eggs.

3. Promotion expenses

1. Media advertising expenses: 6,111 yuan

2. Salted eggs and small gifts: 61,111 yuan

3. On-site and off-site layout expenses: 5,111 yuan

4. Discount coupon making: 1,111 yuan

* * meter: 7. It is scheduled to be completed three days before the start of the promotion.

2. The broadcast draft of the venue broadcast is provided by the marketing department and updated in real time.

3. The marketing department and the planning department should be responsible for the specific design of the on-site and off-site layout. If the company can make it, the artist will be responsible for it. If it is unable to make it, the artist will contact other units to make it, and the final layout will be completed by the artist. The administration department should coordinate the procurement; The scheduled venue layout will be completed one day before the start of the promotion.

4. The purchasing department is responsible for importing zongzi and salted egg manufacturers. Zongzi manufacturers charge promotion fees above 511 yuan, and salted egg manufacturers charge promotion fees above 311 yuan. At the same time, it is responsible for formulating the price and market research plan of zongzi and salted eggs, and completing the relevant plan half a month before the start of the promotion activities. Dragon Boat Festival marketing program 3

1. Activity background:

Dragon Boat Festival is a traditional festival in China; In order to give back to the strong support of new and old customers; Our store specially holds large-scale promotion activities for drugs and health products.

second, the purpose of the activity:

1, through the promotion of pharmacies, strengthening management and training, carry out centralized attack on key pharmacies, and launch the work of building "111-box stores" and "11,111-yuan stores" within a time limit.

2. Fully digest the existing inventory of health care products; Improve the sales of the two major health care products in the store (strive to complete the monthly sales in 3 days, 6,111 yuan for Tomson Bianjian and 6,111 yuan for Kangqi Yibai).

3. Enhance the visibility of the enterprise, maintain old customers and develop new customers; Improve sales performance.

III. Activity time:

June X

IV. Venue:

xxx

V. Main products:

Kangqi Yibai series, Tomson Bianjian series, revised pharmaceutical series

VI. Activity content:

1. Large-scale buying and giving activities of health care products series.

2. Non-special-price goods buying and giving activities.

3. Special offers are purchased in limited time.

4. Free gift delivery.

5. Give gifts to customers in special clinics.

VII. Activity mode:

1. The top 31 customers who enter the store every day can receive a beautiful gift for free.

2. Health care products promotion, where you buy health care products, 211 yuan will give you a cash coupon of RMB 111, plus a bottle of health care products, which is limited to sales with expensive health care products.

3. Anyone who buys 3 boxes of Kangqi Yibai Propolis will be given 1 boxes of Propolis (original)+1 blood glucose meters+1 boxes of blood glucose test paper.

4. Anyone who buys 2 bottles of Tomson Bejian Propolis will be given 1 blood glucose meters+1 boxes of blood glucose test paper+2 bottles of Bejian gifts.

5. Anyone who buys Kangqi Yibai and Tomson Bianjian deep-sea fish oil (211 capsules) and soybean lecithin (211 capsules) will be given an electronic sphygmomanometer.

6. Anyone who buys the revised pharmaceutical series drugs in 68 yuan will be given free gifts (see the poster in the store for details).

7. Remarks: Items 3, 4 and 5 above do not participate in the cash coupon gift of health care products; Health care products purchased by cash coupons do not participate in 3, 4 and 5 gifts. Dragon boat festival marketing plan 4

1. time:

x month x day

2. objectives and purposes of the event:

1. the overall marketing strategy of "gaining popularity first, then stabilizing and profiting";

2. let customers know more about the hotel and dispel all kinds of concerns about the consumption grade;

3. Enrich the celebration atmosphere of traditional festivals and stimulate customers' enthusiastic consumption;

4. Make full use of the existing resources, mobilize the off-season business potential, expand customers and develop markets;

5. unite the hotel sales force, mobilize the marketing enthusiasm of all staff, and fully drive the operation.

3. Marketing direction:

Teams, families, individual customers, regular customers, banquet customers, important cooperative customers, etc. during the Dragon Boat Festival.

Fourth, advertising positioning:

With the theme of "Happy Dragon Boat Festival, attracting guests from all directions", we can introduce corresponding measures in advertising to attract tourists and create a warm atmosphere for holiday consumption activities.

5. Combination of promotional activities: to boost the number of customers through the linkage of various departments.

1. The guest room can adopt the method of "sending zongzi meal when checking in" or other preferential methods, and the corresponding quantity can be distributed according to the check-in quantity and frequency;

2. Catering can be rewarded with the "Dragon Boat Festival Reunion Banquet";

3. Take corresponding preferential measures for bathing during festivals;

4.KTV adopts corresponding preferential measures during the holiday season,

5. Preferential measures for prepaid card consumption. Dragon Boat Festival marketing activity scheme 5

1. Marketing theme

Dragon Boat Festival "Choose Xia Rixin and feel 1 C".

second, working ideas

with two festivals as the core of our work, we will do our best to sell holiday features and launch two special promotions.

iii. Sales target

We plan to complete xx million yuan in June, and strive to complete xx million yuan.

iv. specific festivals

1, xx month, xx day-xx festival.

2. Dragon Boat Festival is on xx.

section 3, xx, xx month, xx day.

V. Specific arrangement of marketing work

Make every effort to do a good job in the marketing activities of the two festivals.

stage 1: dragon boat festival promotion.

Promotion theme: Dragon Boat Festival sale is about ten thousand families.

promotion time: xx month, xx day-xx day.

specific arrangements:

1. 91 kinds of DM poster products and 3111 copies of posters printed.

there are 41-51 kinds of food on the first floor.

Commodity negotiation scope: Dragon Boat Festival featured commodities, seasonal commodities (at least 11 kinds of sensitive commodities are required).

there are 31-41 kinds of department stores on the second floor.

scope of commodity negotiation: seasonal products for cool summer, clean and sun protection (at least 8 kinds of sensitive products are required)

11-21 kinds of three-layer clothing.

all purchasers are required to submit the details of special offers to the planning department for typesetting and poster making before 12: 11 noon on Friday, xx, xx, and the failure to complete them on schedule will be assessed accordingly.

2. Promotional activities.

theme: Love is strong, Dragon Boat Festival dumplings are fragrant (enjoy) happily.

time: xx month xx day.

Promotion: If you buy more than 51 yuan at one time and get a shopping receipt, you can participate in the "Happy Dragon Boat Festival Zongzi" activity organized by our store, and you can get as many dumplings as you want within the specified time. (For details, please refer to the instructions outside the store).