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How to promote novice shop opening?

the first plan: posting and replying in the community

Needless to say, everyone knows that posting and replying is the most commonly used means for all sellers to increase the number of views in their stores, and the specific effect varies with "posting". Some people can bring hundreds or even thousands of views in one post, while others send dozens of posts, but the number of views is very small (just like me, I have sent more than N garbage)

the second plan: send soft advertisements to other forums

besides Taobao community, other forums should also visit more. By the way, sending a few small advertisements can also improve the visibility of the store and bring a certain amount of traffic to your store. However, we should pay attention to advertising. Now many forums are disgusted with advertising. If we advertise directly, it will be deleted. Then our hard work will be in vain. You can use a more subtle way to advertise, write a post with rich content, and then reveal the advertising information, thus greatly avoiding the possibility of being deleted.

the third plan: friendship link

this is also one of the methods that everyone knows, so don't bother.

fourth plan: when will the baby be put on the shelves

most sellers should know when to put the baby on the shelves, right? But for the sake of a few new sellers who don't know the secret, let's talk about it here. When buyers are in Taobao Bay, Taobao's default sorting method is to arrange according to the time of the next shelf. The closer the baby is to the shelf, the more it is in front, which is easy for buyers to see. Therefore, we will try our best to get our baby close to the shelf when it is most popular ~ Then to control the shelf time of the baby, of course, we can only start from the shelf time, so it is best to choose the baby when it is popular!

Fifth plan: Set the baby name reasonably

Baby names should contain as many popular search keywords as possible, of course, it should be related to your baby, otherwise it will be considered illegal. Most of them contain popular search keywords, which can increase the chances of the baby being searched and naturally increase the chances of being bought.

the sixth plan: make good use of window recommendation

never leave your window recommendation empty. The baby who uses window recommendation is more likely to be searched by buyers than the baby who doesn't use window recommendation, and the probability is several times greater! Be sure to recommend the baby that will be taken off the shelf soon, preferably one that is both beautiful and cheap. Only in this way can buyers be more interested in visiting your store!

seventh plan: make good use of evaluation management

evaluation management includes the evaluation you give to the buyer and the evaluation the buyer gives you. When we evaluate the buyers, we can make a small advertisement appropriately. Anyway, it doesn't cost money or trouble, and it can play a certain publicity effect. Why not? At the same time, after the buyer gives us an evaluation, we can make full use of the explanation to advertise. It is not only necessary to explain when the evaluation is bad, but we should make good use of this opportunity to publicize when the evaluation is good, because many smart buyers will look at our evaluation before buying our things. If there is advertising information here, hehe, the effect is very good!

Eighth plan: use store messages for publicity

In our own store, we can leave messages at will, write down our advantages and promotional information here, so that buyers may see these information after they come to our store, which will increase the chances of buying. In addition, you can leave a message in someone else's shop. Whether you know it or not, go in and have a look at the products sold by others, and then leave a message to praise the shopkeeper. It's beautiful, followed by our advertising message. Hehe, you may see your message when guests come to this shop, and you may be attracted to your shop!

ninth plan: use the baby description template

Now there are many sellers selling baby description templates, and it is easy to find affordable and beautiful description templates, but many people only pursue the beautiful template and ignore another important role of the description template.

When choosing a baby description template, you must choose a template with illustrations on the side. In this way, when we describe a baby, we insert pictures and links of other babies on the side. When looking at the description of the baby, buyers will click on the baby they are interested in, which will increase the chances of our baby being browsed. Otherwise, many buyers will go directly after reading this page, and will not look at other things in the store! Personally, I think this is very important! !

tenth plan: log in to major search engines

This plan is not difficult either. Just find the entrance of major search engines, fill in your store name and address, and it will be OK as soon as you submit it directly. It won't take a minute. What a simple thing!

Eleventh plan: Join the Want Want Group

There are many benefits of joining the Want Want Group. The most direct thing is that we can improve our popularity, and we often show our faces in the group. When we get familiar with you, we will naturally visit your store occasionally, and we will naturally think of your store when we want to buy it, and we may also introduce buyers to you! However, adding groups should also be selective. Some groups are like dead groups, and no one has ever spoken. It is boring to add such groups. Therefore, you should choose an active group to join the group, get familiar with it in the group, and occasionally send advertisements when chatting with everyone. But if you advertise as soon as you join the group, it will easily arouse others' disgust.

the twelfth plan: sending messages in groups

Use chat tools such as Want Want, QQ and MSN to send advertisements to others. I often receive such advertisements, which are rather offensive. Therefore, I suggest that everyone should be moderate and grasp it well, otherwise the advertisement will be blacked out, and it will not be worth the candle. In particular, Want Want should pay attention to less hair, and other chat tools can be more.

13th plan: Use Want Want status information

Is your want want status still "I am free"? Hurry up and change it to "new goods!" Or "special promotion, 21% discount!" Or "51 packs full!" Wait for a series of promotional information or advertising information, so that buyers can see your latest status more easily. If it is attractive enough, they will naturally come to your store!

Fourteenth plan: email advertising

Use email to send an email to every address we know. Of course, we should greet each other's recent situation at the beginning, or write some words of concern, and then attach the news that we have opened a Taobao shop, and write down our products, our store address and so on. It doesn't matter whether the other party answers the letter or not, as long as he receives the letter and reads it, he will achieve our goal.

Fifteenth plan: Organize friends and relatives to help you publicize

You've grown up and made many friends, right? From elementary school to junior high school, and then to high school and university, there are also many classmates, right? Then mobilize and ask them to help us publicize it! Maybe there are many buyers among their friends. Isn't it a waste not to make good use of such a large network?

Sixteenth plan: Distribute business cards or leaflets

It is also cheap to print leaflets now, a few cents each. After printing, distribute them to places where potential customers are concentrated, such as near schools and so on. For different products, different customers are faced, so this plan should be applied in the right place.

17th plan: Join the business alliance

There are many benefits to joining the business alliance! The business alliance is much larger than the group, and its popularity is also relatively prosperous. Being friends with everyone will increase many potential customers, and when the products that the customers of allies need to buy happen to be available in your store, the allies will introduce them to you! And after joining the business alliance, buyers will feel that our store is more secure, after all, it is an organized person, hehe!

18th plan: personal space management

Personal space is also a part of our store! Don't just decorate the storefront, not the space. Have you noticed how many people visit your space? When someone enters our space, it's like walking to the door of our store. If you can't enter our store, it depends on whether our gate is decorated or not. We can advertise our own space at will, make our baby pictures beautiful, and then write some interesting descriptions. When someone comes to our space to see it, it's like looking at the baby in the store. Does this mean turning friends who visit the space into buyers who visit the store? Of course, the space can't be full of boring advertisements. Add some other content to make our space rich and colorful, and make people want to come again. That would be more perfect.

Nineteenth plan: Earning silver coins to grab advertising space

The effect of community advertising space is still very obvious! Every day, tens of thousands of people in the forum can advertise here, and the effect is not generally good! However, it is not easy to grab the advertising space. Too many people rob it, but they also need a lot of silver coins. It is not easy for beginners to earn silver coins. They want to write the essence post bar and don't know what to write. Want to answer questions and earn silver coins, as if you don't know those questions yourself. You can only earn silver coins by participating in activities. But then again, in order to be able to advertise in the community, it is worthwhile to work hard! How can a plum blossom smell fragrant without freezing to the bone?

oh, I'm exhausted. I've been writing all afternoon, and I'm only halfway through the thirty-six plan? Exercise your muscles and bones, be full of energy and continue to write!

the twentieth plan: pay attention to the purchase information

often go to the purchase area to see if there are any treasures that people are looking for in our store. If we are lucky, we can find many customers. Even if there is nothing the buyer wants in our store, we can find many potential customers. Let's add them as friends and sell something similar to the baby he wants. It's easy to clinch a deal!

21st plan: Do more promotional activities

May Day is coming, and buyers all want to buy special products during the holiday. Let's see if there are any specials in our store. If not, alas, no one will patronize, so hurry up and pick a few inexpensive treasures for promotion ~, it doesn't matter if you earn less money, your reputation will go up, and small profits but quick turnover will make you more popular, and your business will be good in the future! You don't have to wait for festivals before you can engage in sales promotion. Usually, you also engage in more sales promotion activities to attract people's popularity. Only when people are popular, the business will become more and more prosperous.

Twenty-second plan: Dare to shoot with a dollar

A dollar shot really makes new sellers love and hate it. What they love is to attract popularity, but what they hate is that they often lose money. . . However, it is recognized that one-dollar shooting can bring us many benefits, so we should dare to use one-dollar shooting. Learn more experience before shooting and see how others shoot, so that we won't lose too much by learning the store ourselves.

the 23rd plan: participate in the group auction

The effect of group auction is similar to that of one-dollar auction, but it works quickly, and you can see the auction results in a few minutes. Gathering popularity is also very rapid and effective. I participated in several group auctions, and the number of shop views instantly increased from 21 to 151. The effect is really gratifying! Moreover, I met many potential buyers at once. Although there was only one auction, I found many potential customers. Think hard and turn potential customers into actual customers!

Twenty-fourth plan: giving out red envelopes, coupons and small gifts

This plan is not deeply studied, but it is said that the effect is also very good. I will study it when I have time. I only propose this plan here to let everyone know that there is such a good method.

Step 25: Establish a member discount system

Do you want to turn your first-time customers into regular customers? Hehe, let's give a membership discount. Set the buyer as a member and give a discount when he comes to buy something in the future, so that he will naturally come to our store again when he wants to buy this thing next time. Haha!

Step 26: Visit regular customers

To make buyers become repeat customers, it is necessary to contact and visit frequently. Every holiday or special day like the buyer's birthday, be sure to send a message to the buyers who have bought our products and wish them a happy holiday. Let them feel our sincerity, our care and warmth, so that they will remember us in their hearts and naturally think of us when they need to buy something. He will feel bad if he doesn't buy it in our store. In the long run, only by establishing a stable customer base can the business be sustained.

Step 27: Super Buyer Show

Hey, when the buyer receives the baby we sent, he should contact the buyer in time to see if they are satisfied with the goods. If not, he should find out why he is not satisfied and how to solve it. Timely tracking and communication can save many middle or bad reviews caused by misunderstanding and maintain our good reputation; If the buyers are satisfied with our baby, then we can ask the buyers to help us promote it, and show the bought baby to the super buyer show area in the community to let everyone know that our baby is good! This is the so-called word-of-mouth publicity. Our own advertisements say that many good people may not believe the quality of the products, but the use feelings written by the buyers are more convincing! Its publicity effect is much stronger than our own advertising! This method works well, and it doesn't cost money. It's worth a try!

Step 28: Establish detailed customer information

When there are more and more buyers, do you find it difficult to remember the information of so many buyers? Is it sometimes that a buyer who bought our things sends us a message, but he can't remember who he is? Attention, this situation is very dangerous! The buyer will think that you don't value him and will never come to your store to buy it next time! What a sad thing! We must not let this happen! So we need to establish a perfect customer profile, not only to write down what we bought, but also to write down when we bought it, how we feel after buying it, whether we are satisfied or not, and what the other party needs to pay attention to next time. . . And so on, all these information should be recorded. When the buyer comes again next time, we will know clearly how to serve this God ~ in this way, the old customers can stay for a long time!

the 29th plan: looking for customers of peer sellers

this plan is a bit disgraceful, and the ugly point is to dig someone else's corner. However, shopping malls are like battlefields, and it is inevitable for peers to grab customers. Go to the shops of peers, contact the buyers who have bought his things, win customers with better products, preferential prices and perfect services, and turn the customers of peers into their own customers.