Authoritative release: Information from BOE Huibo.com, Zhaopin.com and ChinaHR.com shows that marketing position is one of the hot spots in the current recruitment category. However, judging from the recruitment information released in 2007, marketing talents with technical professional background are urgently needed by enterprises at present.

Reporter's investigation: At present, when recruiting marketing personnel, many employers no longer simply need marketing professional counterparts, but more importantly, they need sales personnel with relevant professional knowledge in a certain field. For example, clothing marketing talents should know not only marketing, but also clothing design, clothing market and even international fashion trends in order to make an accurate judgment on the direction of clothing marketing. At the same time, because there are few related majors in colleges and universities, specialized clothing marketing training is even rarer, and few people have received professional training. Such talents have become "scarce goods" in the market. Usually, the marketing major requires higher work experience, and the recruitment unit generally requires candidates to have two to three years of work experience. At the same time, in many hot industries, the demand for marketing talents is also growing. For example, in the fast-moving consumer goods industry, it is difficult for enterprises to achieve the differentiation of product functional attributes and technologies, and market ability has become a key success factor, which requires marketing talents with market development and planning capabilities. At present, the booming automobile market makes the demand for automobile marketing talents in short supply. They should not only have skilled marketing skills and relevant experience, but also understand the relevant knowledge of automobile structure and automobile industry in order to serve customers more comprehensively and systematically.

Employment expectation: according to the content of sales work, domestic sales staff can be divided into senior marketing staff (such as sales manager), ordinary sales staff (mostly customer representatives), sales staff (including shop assistants and sales staff who dig customers) and part-time sales staff. Generally speaking, salespeople have four career paths: one is to develop vertically into a senior sales manager, but few salespeople can achieve this goal; Second, horizontal development is transformed into other positions such as management; Third, develop your own business independently; Fourth, career development, management consulting or training in the sales field. It can be seen that it is far from easy to get out of the sales team and come in, so the competition among sales staff is also very fierce.

If you have sales experience in a branch, region or branch of a large company or group, after accumulating certain experience, excellent sales talents can choose suitable opportunities to work in a higher sales department or company headquarters, or lead a larger sales team to manage the regional market.