He is a rare successor to the 100 billion empire, which makes the elders feel at ease. How relieved are you? High flyers, with zero scandal and high double quotient, has stronger earning power than the previous successor.

He is the heir of Chow Tai Fook and New World Department Store, the founder of K1/Art Shopping Center, and the third heir of the Zheng family in Hong Kong? Zheng Zhigang

Among the four giants in Hong Kong last year, the Zheng family was in constant turmoil. 1. The legendary rich man, the founder of New World Group? Uncle Tong? Zheng Yutong died, and then his eldest son, Zheng Jiachun, suffered a stroke and was hospitalized. The super empire worth HK$ 654.38+040 billion was waiting for his successor. In desperation, the immediate eldest grandson was pushed to the forefront, taking charge of the 200 billion commercial wealth empire and rushing to the peak!

In other words, among the four major families in Hong Kong today, only the third-generation heir of the Zheng family has stepped onto the stage. Think about it and sweat for this eldest grandson.

But surprisingly, the great grandson is super reliable. As soon as he took office, the revenues of New World Department Store and Chow Tai Fook went up, and some unconvinced elders were shocked!

Today, let's take a look at this rich boy who rarely satisfies his elders.

Wen Qing, an aristocrat, studied art crazily since he was a child, fearing that he would have no time after he took over when he grew up.

Judging from the growth track of Zheng Zhigang, this is simply a template for a typical good boy.

Zheng Zhigang grew up with a strict family education. From an early age, he not only had to be the first in the grade, but also learned painting and opera. Not only is he the first in his grade, but his paintings have left a deep impression on the teachers so far.

Zheng Zhigang was sent abroad at the age of 13, but he succeeded in going to Harvard through hard work. However, he did not study economics and management like other rich children in Hong Kong, but chose East Asian literature and culture and became an alternative.

The reason sounds interesting: in my opinion, literature, history and things related to outlook on life should be systematically studied at a young age, which is the basis of doing things, but knowledge such as capital operation and enterprise management can be obtained in practice, and it is not difficult. ?

After graduating from university, Zheng Zhigang went to Japan to study East Asian culture for another year. At that time, he was a standard young artist, listening to melodious bells in the temple next to the school, sitting for most of the day. Every time the bell rings, I feel water running in my heart. ?

After graduation, I abandoned the literature and went to sea, and the rich and powerful married and married again.

However, Zheng Zhigang doesn't allow himself to spend too much time in such a unique life. After graduation, he voluntarily gave up literature and joined the financial industry to prepare for his succession.

First, I joined Goldman Sachs Investment Company, responsible for the listing of client companies and served as an analyst. Later, I joined the Swiss bank and started as an ordinary employee of the company.

? It took 2 days and 2 nights to give a customer an analysis report of 200 companies, and the other party closed it when they saw the second page, but that doesn't mean you can not work hard. ? After working for three years, he flew back and forth between new york, Japanese and Hongkong, and was promoted to vice president of Swiss bank three years later.

In 2006, he took the initiative to return to New World Department Store, but instead of staying with his father, he went to Beijing to start as an assistant decision-maker and re-reform New World Department Store. In 2007, he volunteered to lead the roadshow of New World Department Store and IPO.

? I have a detailed schedule every day. Don't stay up late, don't go to nightclubs, just use blackberries and landlines, and don't pay much attention to the internet and trends. Such a traditional and dedicated image of the rich three generations naturally conforms to the image setting of the inheritor. But for Zheng Zhigang, how to prove his ability is the most important thing.

However, he is too low-key and doesn't say anything surprising. As a result, in the biography of Zheng Yutong published by the media in 2008, the whole book only mentioned one sentence about him, and he made a mistake in his college major. Even the photos were taken by Tomson Yipin constantly chauffeured!

It was not until the 65438+400 million wedding that sensationalized Hong Kong that he was remembered by all Hong Kong people.

While other rich children frequently appeared on the cover of gossip magazines, Zheng Zhigang quietly married Yu Yaying, the former executive director of the bond department of Goldman Sachs, a girl who conformed to the image of her eldest grandson's daughter-in-law, and settled down early.

At this time, Zheng Zhigang has already prospered in the family business, but do you think that Mr. high flyers, a rich family of three generations, has reached the peak of his life? Actually, it's not.

This rich three generations is not simple. What is the business logic behind turning the pigsty into an art mall?

If Zheng Zhigang's achievements in entering the new world did not completely conquer a group of elders, what really made everyone bow to him was the establishment of K 1 1.

As early as 2008, Zheng Zhigang did a lot of research on VIP users in the new world. He found that the homogenization of shopping centers became more and more serious. You give me a knife, I give you a knife. It's only a matter of time before we kill each other.

But how can we make the shopping experience enjoyable and enjoyable? Zheng Zhigang deserves to be a young man of literature and art, but after three days at home, he finally managed to make a big move? Art museum retail.

Wait, what is museum retail? To put it bluntly, it is to use various means to make consumers willing to stay and spend. Moreover, Zheng Zhigang does not regard K 1 1 shopping center as a shopping center at all, but regards it as a modern city museum.

However, it was this move to move the museum into the shopping center that made Zheng Zhigang become a god in World War I. After the financial crisis of Hong Kong stocks broke out, the retail industry was lonely and injured, but K 1 1 went against the trend. When it first opened, 80% of the merchants landed in Hong Kong for the first time, which made Zheng Zhigang return to the capital in the first year. In the second year, the turnover tripled and the monthly passenger flow was stable.

Is it awesome? To sum up, Chuangge thinks that K 1 1 does have several points that make people scream.

1, the shopping environment is simply pleasant to fly.

Compared with traditional shopping malls, today's consumers tend to pay more attention to the pleasant experience when shopping, rather than the cold buying process.

In order to create a pleasant shopping atmosphere, there is no one left in Zheng Zhigang. First of all, he built a large vertical greening wall and an indoor ecological interactive experience planting area of nearly 300 square meters in K 1 1, and moved the pigsty in. For example, if you have a good time eating in a shopping mall restaurant, you may suddenly burst in with three pigs and ask you to hand over the food.

Of course, for local tyrants, this is not enough. At K 1 1, there is also an artificial waterfall flying down from 33 meters high. The lifelike sound of water and birds makes people seem to have returned to the virgin forest.

In addition, I have to mention the design of K 1 1. Zheng Zhigang changed all the colors of wood and marble into warm colors such as gold, and even the background music of each floor was tailor-made. He personally controlled it.

Not only that, the whole shopping mall K 1 1 is filled with a faint vanilla smell, because Zheng Zhigang has done a survey, and women will stay in the shopping mall for longer under this smell. Do you think they have no intention?

2. The philosophy of the guest has reached the extreme, except for buy buy and buy buy.

K 1 1 The cruelest trick is that the details it pays attention to are exactly what potential consumers need.

For example, after enjoying a contemporary art exhibition, you can go upstairs to learn baking or take a pottery class. Besides, Zheng Zhigang interspersed all the activities in all parts of the shopping center, so wherever you go, you may meet a band performance, or even meet a tall male model who is walking the catwalk.

In this way, tourists don't have enough time to wander around, because if they stay for one more second, they may find potential consumption psychology, even if tourists stop, so that consumption items such as restaurants and souvenirs will have an opportunity.

Zheng Zhigang's grasp of various details aims to make more customers like to stay in the environment of K 1 1 in various pleasant experiences. After all, as long as they stay, there is the possibility of consumption.

3. Get rid of the simplicity and rudeness of traditional shopping centers and turn them into theme shopping centers.

Compared with traditional shopping centers, theme shopping centers are much more thoughtful.

The ideal consumer group in K 1 1 is a mature consumer group aged between 25 and 45. This group is avant-garde and likes new things very much. Zheng Zhigang directly subdivided K 1 1 into corresponding diversified consumption places with distinct themes.

For example, K 1 1 once took Monet's art exhibition as its artistic theme. As a result, the total number of exhibitors exceeded 260,000, with a maximum of 6,000 person-times per day. Later, it had to be restricted, and it took two hours from ticket purchase to admission.

Such a large passenger flow directly increased the daily turnover of K 1 1 by as much as 20%, and some clothing and creative brands subsequently launched commemorative products related to the special exhibition, which made a lot of money.

The great success of K 1 1 is inseparable from Zheng Zhigang's positioning of it:

He thinks K 1 1 is like a friend, very cheerful, international and artistic, so everyone is willing to come over for a cup of tea from time to time and have a look.

;