Nanping jianmate
Light-decoration plaza
Jianmart Lighting Plaza is located in Nanping Pedestrian Street, Nan 'an District, Chongqing, with an operating area of 8,000 square meters and about 100 merchants. Nanping Jianmart Lighting Plaza opened in June 1997. Lighting is the core business project of Jianmart. In the mid-1990s, "buy a lamp to Nanping" was almost a household slogan. Most consumers who have renovated their houses, about 80% have had the experience of buying lamps in Nanping Jianmart Lighting Plaza. With its novel and unique lighting products, this market has guided and promoted the consumption trend of citizens and contributed to the development of the lighting industry in this city. Therefore, Nanping Jianmart Lighting Plaza, as the earliest lighting market in Chongqing, has a high reputation and reputation in Chongqing.
Nanping Jianmart Lighting Plaza, as the best lighting market in Chongqing retail industry, has attracted many dealers, and it is still hard to find a store. Now the transfer fee of the first floor store of Jianmart has reached several hundred thousand, and the transfer fee of the fourth floor store has reached several tens of thousands.
Many experts in the industry, after inspecting the national market, commented that building Mart Lighting Plaza in Nanping is not only a miracle in Chongqing, but also a miracle in the whole country. Nanping Jianmart Lighting Plaza is known as a national miracle for two main reasons: first, the retail market with the highest popularity index in the national lighting market; Second, it is the only market for doing business on the fourth floor. The business on the fourth floor is very good.
Nanping Jianmart Lighting Plaza can be a miracle of the national lighting market. I think there are four main reasons: first, the only lighting market in the national lighting market is located at the corner of the pedestrian street, and its geographical position is extremely superior. The regional economy of Chongqing is obvious. The six main urban areas are divided into commercial areas, and there is a commercial concentration area centered on pedestrian street. Nanping Jianmart Lighting Plaza is located at the corner of the pedestrian street in Nan 'an District. Tens of thousands of people pass by the market every day, and thousands or even tens of thousands of consumers enter the market. Second, the market planning of Nanping Jianmart Lighting Plaza is also the best in the national lighting market. The market is divided into four floors with a big atrium in the middle. The shops are all around the atrium. The whole market has no dead ends. Standing in the atrium on the first floor, you can see the shops and brands on the first to fourth floors. Thirdly, Nanping Jianmart Lighting Plaza, as a part of Jianmart Company, relies on Jianmart to operate three other buildings of bathroom, ceramic tile, floor, door industry, hardware and other building materials, and has accumulated popularity. Fourthly, Nanping Jianmart Lighting Plaza has accumulated a high popularity because of its early opening and long history. In the past ten years, many of the first customers of Denmart have become repeat customers.
It is precisely because the business of Nanping Jianmart Lighting Plaza is very prosperous, so the rumors about its demolition are affecting the hearts of people inside and outside the industry. Because Nanping Jianmart Lighting Plaza is located in the pedestrian street, the value of this area has been rising for ten years, and the value created by lamps has not reached the due value of this prime location. The property right of Nanping Jianmate Lighting Plaza belongs to Chongqing Zhengyang Group and will expire in September 2008. Can Jianmart and Zhengyang Group renew their contracts? If Zhengyang Group repossesses the property, will it continue to operate the lighting plaza or demolish it? This is all unknown. It is worth pondering that the postal building next to Jianmate Lighting Plaza in Nanping has been demolished not long ago and is under development.
Jianmate Hongqi Hegou
Light-decoration plaza
Jianmart Hongqi Hegou Lighting Plaza is located in Hongqi Hegou, Chongqing. It opened at the end of 2004, with a business area of over 1.5 million square meters. It is another boutique lighting plaza built by Jianmart. Over the past three years, it has successfully become the second largest brand lighting store in Chongqing, and its business is very prosperous.
At the end of April, 2008, after unanimous recommendation and evaluation by Chongqing Construction Committee, Chongqing Building Decoration Association and experts and celebrities in the decoration and building materials industry, Jianmart Hongqi Hegou Lighting Plaza won the title of "Chongqing Lighting Purchasing Base" for its large scale of operation, complete service measures and complete lighting products, which once again added a lot of color to the construction of Hongqi Hegou Smart Lighting Plaza in the lighting industry.
At present, Jianmart Hongqi Hegou Lighting Plaza covers many well-known brands such as pigeon brand of electrician electrical materials, Taishan wire, Jinde, Germany and Italy, Guti pipe, etc. Simon, TCL, Burton, Tianji and Lonon of the power switch board; Philips, Sanxiong Aurora and Osram are used as lighting sources; NVC and Mei Jia of engineering lamps, as well as famous lighting masters such as Ruifeng, Eurowind, Qi Zhen, Sunshine, Daylighting, Xiangguang and Dongfang in the national lighting industry.
In addition to the good geographical location and dependence on the building materials market, the success of Hongqi Hegou Lighting Plaza, a building materials supermarket, is also a very important reason. Nowadays, billboards "buy lamps to Hongqihegou" have replaced "buy lamps to Nanping" all over Chongqing, and their advertising media investment is much larger than other lamps markets.
The disadvantage is that the internal planning of the built Mart Hongqi Hegou Lighting Plaza is quite different from its Nanping market. Walking into Jianmart Hongqi Hegou Lighting Plaza, it is easy to get lost and the exit is not easy to find. And the traffic in front of the market is very heavy. After the road planning is completed, you need to bypass the overpass, walk for three kilometers, and drive to Jianmart Hongqi Hegou Lighting Square.
Dongfang light-decoration plaza
Dongfang Lighting Plaza is located in Wulidian, Jiangbei District, Chongqing. 200 1 August. The lighting area covers an area of 20,000 square meters and there are about 80 merchants. Dongfang Lighting Plaza has a superior geographical location and developed bus lines, and it is very convenient to get to the main hubs in the city from the market entrance. What is rare is that its market appearance is very spectacular, and it is one of the best in all domestic lamps and lanterns markets.
The interior planning of Dong Fangzhiguang Square is reasonable. After a year of continuous adjustment and transformation, the market grade and brand grade have been gradually improved. This year, its market also proposed to sign a "brand-oriented renewal contract" with merchants at the end of the year, and make unified planning for 26 shops in the front row of the first and second floors, allowing only lanterns to be operated to improve the brand occupancy rate. It can be said that the business philosophy of Oriental Lighting Plaza is relatively perfect, and because it is a self-operated lighting market with its own property, the market side attaches great importance to lighting, and it is also one of the few markets in the lighting market that pays attention to more communication with manufacturers, and often lets manufacturers come over to make suggestions and take the initiative to introduce brand enterprises to designate businesses to operate.
Judging from the opening time, Oriental Lighting Plaza should be regarded as an old market in Chongqing, but compared with Matt Lighting Plaza in Nanping Building and Matt Lighting Plaza in Hongqi Hegou Building, the business and popularity are quite different, which should start from the history of Oriental Lighting Plaza. Oriental Lighting Plaza, formerly known as Jintaicheng Lighting Plaza, was very popular when it opened, and it was hand-to-hand with Nanping Jianmart Lighting Plaza. In 2004, it was renamed Oriental Lighting Plaza. But many people still don't know the Oriental Lighting Plaza, but they know the Jintai City Lighting Plaza. Since the name change, the business of Oriental Lighting Plaza has declined. In 2005, a fire completely destroyed the Oriental Lighting Plaza, causing heavy losses to the market and merchants.
Under normal circumstances, when a market burns up, it must be hot, but the premise is to open immediately. But as soon as the Oriental Lighting Plaza closed down, it stopped for eight months. Like the ashes melted after the fire, the Oriental Lighting Plaza was silent. When it opened in 2006, it was equivalent to opening a new market. This is also the reason why the business of Oriental Lighting Plaza has been tepid.
This is not the biggest problem. The biggest problem is that Oriental Lighting Plaza, as the most potential lamp market in Chongqing, did not consciously seize the opportunity at the critical moment when the lamp market in Chongqing was facing reshuffle, and its marketing efforts were minimal. Although activities are often launched, they are only small-scale and rarely systematically promoted in mass media, industry media and other media. Last year, Hongqihegou Lighting Plaza, a lighting retail market in Chongqing, invested 2 million in advertising, 3 million in good lighting, and even a retailer in Chongqing, Dunmart, invested 2 million in advertising. According to its published figures, the Oriental Lighting Plaza only reached 6.5438+0 million, but according to the author's estimation, it was only about 600,000. If Oriental Lighting Plaza can't realize the opportunity and turn the potential into strength, it can't break through the status quo.
Qixiang light-decoration
wholesale market
Qi Xiang Lighting Wholesale Market is located in Dashiba, Jiangbei District, Chongqing. It is the only wholesale market of lamps in Chongqing, and about 40% of lamps in Chongqing come from here. Qixiang Lighting Wholesale Market covers an area of 20,000 square meters and has about 150 merchants. Seven Lane Lighting Wholesale Market is a typical wholesale market, with middle and low grade products and messy display of store lamps. Since the opening of Qixiang Lighting Wholesale Market, the business has been relatively stable because it is mainly wholesale. Later, it attracted many consumers in Chongqing with the title of "Yi Deng Wholesale". The retail business has been improving since 2007. According to the market situation, 80% merchants in Qixiang Lighting Wholesale Market can make a profit. When the market is booming, Qi Xiang Lighting Wholesale Market is facing relocation. Due to the aging of supporting facilities in the old market, the market proposed to move to Shimen Bridge, one kilometer away from the old market, and the relocation schedule has also been issued. However, because many details were not clear before, Shi Sheng Jinyuan, another new market in Jiangbei District, seized the opportunity to lobby merchants, and many merchants began to "jump ship", causing disputes between merchants in the two markets. At present, Qi Xiang Lighting Wholesale Market and Shi Sheng Jinyuan each recruit some merchants, but for the merchants in Qi Xiang Lighting Wholesale Market, how to maintain the influence and uniqueness of the original wholesale market is their most concerned issue. After the demolition of Qixiang Lighting Wholesale Market next year, merchants must face that no matter which market they enter, the market with such low rent as the original Qixiang Lighting Wholesale Market will no longer exist.
Haodengduo boutique light-decoration city
Haodeng Duopin Lighting City is located in Xiaolongkan, Shapingba District, Chongqing. It opened in February 2006, with a business area of18,000 square meters and about 50 existing merchants. The lighting area of Haodeng Duopin Lighting City has three floors, namely the first floor, the negative first floor and the negative second floor, and the business on the negative first floor is the best. Good supporting facilities, good shopping environment, good lighting city should be the most advanced in the lighting market at present in terms of marketing concept and business concept. Good lamps and many fine lighting cities have entered the lighting industry, creating a number of firsts. First of all, good lighting and multi-quality lighting city is the first lamp market with unified cashier. Secondly, it is the first market to dig deep into the community and promote the "mother card". The so-called "mother card" means that the mother card is issued to the residential property manager and the residential owner issues the daughter card. As long as the owners in the residential area use the daughter card to spend money, the mother card held by the residential property manager can show the amount and get the commission from it, so that the residential property manager can really promote the market and bring customers. Third, Good Lighting City is the first market to introduce banks. The unified cashier system in the market is provided by the bank free of charge, and the market can get a commission from the interest generated by the cash in the unified cashier. Despite the good ideas, the city has to face the reality of inconvenient transportation and no parking spaces, so business is light and merchants change frequently.