People often ask what an event planner should do. Based on our team's practice of planning for customers, I will talk about what an activity plan should involve: the following factors should be considered before planning any activity: What is the purpose/significance of the activity? What time does the activity start? There are several stages in the activity. What does each stage do? Who is the activity target? What are the publicity channels for the event? Who needs to participate in the activities? What is the individual division of labor of the participants? What materials/budgets are needed for the activity? Therefore, a complete activity planning plan should include the following sections: 1. Purpose/Significance of the activity Before making an activity plan, you must think clearly. What is the purpose of the activity, or do you want to drain it through the activity? Or improve customer perception? Or just mix with customers to increase exposure? This purpose must be clear, as the saying goes, plan before you move. If your purpose is clear, the value of the scheme will be more easily highlighted. 2. What is the theme of the activity? For example, Mid-Autumn Festival activities revolve around the theme of reunion, Valentine's Day activities revolve around the theme of love and Arbor Day activities revolve around the theme of environmental protection. The theme of the activity is a commanding summary of the content of the activity. 3. Time of activity/time of stage activity. This time includes the time to start publicity, the time to start preheating, the time to officially start the activity, the time to end, etc. If the activity is divided into several stages, it is also necessary to write clearly the time of each stage, the theme of each stage and the detailed schedule. The normal schedule should be in days. If the activity cycle is long, the time schedule can be in weeks or even months (usually annual activities). 4. Activity content and time schedule What are the specific contents of the activity? This piece is the main part of the activity. It is necessary to clearly explain the steps and processes of the activities in a classified manner. Combined with the time schedule, you can make an activity flow arrangement in the form of Gantt chart. 5. The division of labor and arrangement of the activity personnel should be combined with the flow chart of the activity content and time above, corresponding to each specific stage, who should do each work, corresponding to people, and responsibility to people, which is more convenient for the landing and execution of the activity. 6. Marketing and publicity arrangements for the event When did the event start to be publicized? What channels are used for publicity? It can be divided into online and offline channels: online channels, such as friends circle, WeChat group, friends circle advertisement, buying new media advertisement, Tik Tok from media, Weibo WeChat, forum posting, etc. Offline channels, such as publicity color pages, Yi Labao, outdoor billboards, community billboards, elevator advertisements, big V recommendation, offline drainage activities, etc. Channel planning, time planning, but also make a process table, corresponding to the content of each block, the content to be done, as well as the person in charge of each block, the responsibility is implemented to people. 7. Materials required for the activity include online advertisements, below-the-line and materials in the promotion stage of the activity. The venues, equipment, tools and props needed during the activity. And the prizes that need to be used. 8. The activity budget includes the expenses of activity planning, publicity expenses at all stages of the activity, personnel expenses, material expenses and other expenses. 9. Advertising content needed in the execution of activity-related copywriting/speech activities, publicity copywriting needed in the communication stage, speech of relevant operators, etc. The above is basically a section that needs to be involved in the activity plan. This article was written on the way to a business trip, and the time was rather hasty. If you want to know more about planning, you can join our study club. After entering the community, you can ask the administrator for a complete activity plan template: this is a learning and progress community specially built for catering people aged 1-3. At present, 551+ catering people have joined. There are 1,111+copies of food and beverage dry goods information waiting for you to download, covering food and beverage technical formula, management information, personnel training information, marketing planning scheme, franchise chain scheme and documents. At present, the annual fee of the paid community of Dinchuang Planet is only 119 yuan. 11 reasons to join the community