Current location - Recipe Complete Network - Catering industry - How to operate and promote the official WeChat account?
How to operate and promote the official WeChat account?
The operation and promotion methods of WeChat official account include WeChat mutual promotion, internal resource drainage and content operation.

1, WeChat push each other: the premise is to find users who match their own micro-signals and push them together. The advantage of this method is high speed and good effect, but the disadvantage is that it needs a certain fan base and the threshold is high. Therefore, this operation requires fans to have a good foundation to ensure that the push achieves good results.

2. Internal resource drainage: Now, for many companies, the main product is their own website or APP software, and other methods are only auxiliary means of publicity. So you should know that you can make full use of internal resources.

3. Content operation: In addition to the promotion of WeChat official account, its own content is also very important. A good official WeChat account needs to start from both content and promotion. Therefore, we must ensure that the content is of high quality and valuable to users. We can focus on dry goods, experiences and skills, maximize the benefits of content, let content be seen by more target groups and attract more users.

Other operation methods

1. Don't sit at home alone and study WeChat marketing. Often go to some QQ groups of WeChat marketing to see what everyone is talking about. You can learn a lot in these groups.

2. The authentication of WeChat is very important for enhancing the trust of enterprises, so it is necessary to pass the authentication of WeChat as early as possible, and the more difficult it is to deal with it later, the chaos will be followed by rectification.

3, push, don't push the article every time, promote some little knowledge and tricks, jokes. Traveling and driving are also good ways. As long as it can help potential customers and readers, you can push the same content as Weibo every time. Because the amount of information is small, it will not affect the life of subscribers, and you can learn new knowledge. This kind of WeChat official account is very popular.

4. It is wrong to know many people and often use WeChat to sell products to your friends. Doing so may cost you this friend. If you want to use WeChat to do business, please re-apply for an account to sell products. Never sell products to your friends. This will make your friends think that you are too impersonal and utilitarian, and many friends will leave you.