Taking the subway to Wangjiawan, where I used to live, there is a duck neck shop nearby that is particularly good, so I might as well go and have a look.
At that time, there was no subway in Wangjiawan, and the most famous ones in the neighborhood were Carrefour, 21st Century Shopping, Taiyang Department Store, Moore's City, and Walmart. Now there is a subway, the feeling is not what it used to be. A few big words on the electronic screen of the high-rise in front of the proudly flashing: Wuhan, every day is different.
Come to the place where I used to buy duck necks, ah! The woman who used to push a cart to sell duck necks is no longer there - it has become a storefront! The sign on the shopfront had the words - Yellow Hair Duck Neck - written on it, and there was an image on the sign, and I recognized her at once! It was the woman who used to push a cart and sell duck necks!
I marveled in my heart, and memories of her rolled over in my mind.
At that time, she pushed a cart to sell duck necks in the alley, no signboard, because the taste is good, many people buy.
After a while, she got herself a sign, maybe because of her blonde hair, she named her duck neck: yellow hair duck neck.
After a few days, a Yellow Hair Duck Neck popped up 300 meters away on the street diagonally across the street!
When I was buying duck necks, I heard someone ask her: "There's a Yellow Hair Duck Neck over there, which one of you is real?
"Yellow Hair" didn't seem to mind that people were imitating her, and smiled and said: "You know, you must know"! It means: "Of course I'm the real one! I'm sure I'm the real deal!
I often went to her place to buy duck necks. Now a few years later, the flavor still lingers in my memory.
This time, I went back to her place, and of course, I had to buy a duck neck.
There are many people in front of the store, I can't squeeze in, so I have to stand on the side first.
In addition to the duck neck, there are a few more things, at a glance, yellow bright shrimp neatly arranged in the tray, a small man in overalls is splashing oil on it.
There were so many people that I bought two duck necks and a bit of dried beans and quit.
I saw a row of red letters scrolling across the storefront: Because I have blonde hair, I named the duck neck Yellow Hair Duck Neck. Yellow Hair Duck Neck already has three branches in Wuhan ......
Indeed, Wuhan, every day is different.
I can only keep up with the times if I work hard and keep learning.
At the same time, personal brand awareness is important.
If the "yellow hair" is satisfied with the status quo, and still pushes the cart to sell duck necks in the alley every day, it can earn some money.
The sunny days are fine, rain, snow, it is not convenient to come out of the city, the city police to come is nothing to worry about, pushing the car to run. The first thing you need to do is to get a good deal of money and then go home.
Or have been so pushed a small car on the street to sell duck necks, until one day do not want to sell until. Many people on the streets are like that.
But Huangmao is not satisfied with this life.
The business is good, but pushing a car and standing around every day is not an option.
The first thing you need to do is to get a place where you can be yourself!
So she thought of having a storefront. The back of her stall was a restaurant, and she rented the room on the street and converted it into a storefront.
The store's business is quite good, so the neighborhood a lot of impostor "yellow hair" one after another emerged, yellow hair duck neck, yellow hair cow bone ...... which makes the yellow hair is a headache.
Still have to get a sign, write on their own patents. So she designed the signboard and got her own image on it, and installed an LED screen to explain and publicize the brand.
As the store's business got better, she thought: can we open another store somewhere else?
So there was a second, and a third ......
If not for these efforts, who would have known about the "yellow duck neck" brand? She is just "that yellow-haired woman who sells duck necks"!
Or perhaps no one even noticed her, remembered her. Maybe no one even notices her or remembers her. There are so many people buying duck necks in the alley!
She is different, she made her duck neck into a brand. Huangmao duck neck in the Wangjiawan area can be said to be a household name.
Open VW Dianping and you will find her.
Open Baidu, you can find her.
A blonde hair, yellow duck neck.
In this rapidly developing information age, how important it is to keep up with the times, keep exploring, and be innovative and brand conscious!