I want to ask how to make restaurant leaflets attractive. In restaurant leaflets, food pictures are the key content and occupy an important page. In design, there is a saying that words are not as effective as pictures. We "add scenes" to the pictures, and use words as auxiliary explanations to make the finishing touch. Food and beverage leaflets do not need too much text description, often in a leaflet, you can see the layout is about pictures. Exquisite pictures are more attractive to people. Of course, simplified text is needed to enrich and supplement the picture, and the contents of catering leaflets are easier to understand. More about how to make restaurant leaflets attractive, enter: How to make effective leaflets is right. To make effective leaflets, there are three conditions as follows: 1. Advertisements with limited regional scope can be limited to a street in a certain district, and can also be extended to several streets in the annex; you can also freely define the distribution area of advertisements according to your own store's commercial consumption circle. Leaflets can play a good role in transmitting information and making business activities more efficient within the corresponding business circle of goods. Therefore, it is particularly important to investigate the scope of business circle. Second, there must be effective commercial information on the leaflet. It is necessary to convey detailed commodity information. The leaflet should reflect detailed commodity data and commodity shape, color and other characteristics through comparison, and show the commodity information in detail to gain the recognition of consumers. Third, guide according to the date of the event, and advertise in combination with the event day. You can distribute leaflets at the most appropriate time. If it is a high-priced commodity, distribute it to consumers the day before the event to allow time for discussion with their families: if it is a more general event, distribute leaflets in the morning. If a super-large competitor opens a business, it is necessary to hold an emergency special sale to make flyers with ink handwriting on the existing paper, and then set up all kinds of goods with big price cuts in the store. So everything is ready. How to make up for the lack of trust with careful proof to promote and publicize catering?
How can catering enterprises promote WeChat WeChat official account? First of all, we must think clearly about one thing, why do we do WeChat official account, and what kind of service or convenience we want to provide to users through WeChat official account;
We must know what the WeChat public does for us
Then we should think about whether our WeChat WeChat official account is operated by catering companies themselves or by enterprises. This is a very core thinking problem!
Second participation: At present, there are platforms such as Meituan and Hungry. Generally, there are quite a lot of information such as comments, which is much more convenient and can bring many orders!
So is it necessary for us to do WeChat WeChat official account? This is what we need to think about!
Maybe we don't know anything about this at all, but we just feel that everyone is doing it, so we just want to follow suit. Maybe some Tencent agents in WeChat WeChat official account come to you to promote WeChat WeChat official account, and then you listen! Then we need to know the value of WeChat WeChat official account!
the wechat service number is the best, so what can be achieved?
firstly, the catering industry is generally in the same city, and as an entity catering, if you can launch certain activities to attract people's attention and want to do a series of activities through users' circle of friends,
then you can consider operating it, because after all, the wechat service number can do a good job in word-of-mouth communication, and if you do well in the same city, it is easy to form a word-of-mouth effect!
Second, if you are proficient in playing WeChat WeChat official account, then the service number can make you a member system through WeChat WeChat official account, and you can make certain old customer discounts, rebates, recommending friends to spend courtesy or giving away discount coupons through members! You can also make a user VIP system!
thirdly, if you are a new type of restaurant and want to stimulate consumption, you can also promote the consumption economy by pushing articles every week and popularizing the common sense of food and beverage health (related to your restaurant)!
the fourth is the function of online booking and ordering food, which avoids the embarrassing problem of queuing!
followed by the promotion of WeChat WeChat official account
In fact, the purpose of WeChat WeChat official account is to increase the stickiness of users, so that it is not only a one-time consumption, but also repeated consumption, which can also drive friends around to spend. This is the purpose of doing the service number of WeChat WeChat official account!
then promotion must be inseparable from several systems!
(1) circle of friends
The circle of friends is a channel to enhance the attention of accurate fans, so if you attract attention by attracting forwarding, the most effective way is actually activities, which is the most crucial thing; However, the number of forwarding and attention has increased, that is, maintenance. Therefore, the promotion of WeChat WeChat official account is not only about the number, but also about the active number. You should learn to give customers the first round of benefits, the second round of benefits, repeat certain benefits, and then encourage long-term consumption on your side!
(2) Advertising in the same city
Promote the QR code, and then let everyone scan and receive the discount and preferential system!
(3) Upstream and downstream
When will people consider restaurant consumption, such as plaza shopping malls? Generally, after going out shopping, the motivation to consider consumption is quite large, so these places should be considered!