The first sentence pattern

If you say ... it must be ...

If you say ... it must be ...

I saw this sentence pattern in an article, and the original text is like this.

"If there is one thing in this world that can make people crazy about eating, it must be durian.

If it is more appetizing than durian, it can only be durian Melaleuca. "

the first step, "If you say …… it must be ……", leads to a big category; the second step, "If you say …… it must be ……", leads to products. With the preparation of the first step, the second step is very natural.

when I read it for the first time, I couldn't help but sigh: a blunt advertisement can be turned into a funny soft text in just one sentence, and it's not blunt at all.

You can take this "opening golden sentence" in your pocket, keep it for later use, and learn it immediately. Because it is applicable to almost all industries. For example, if you pay for selling knowledge and sell training courses in Tik Tok, you can quickly write a great beginning by applying this sentence pattern.

How about the second sentence

A story

This sentence is also very easy to use. Everyone's life has all kinds of blind spots, troubles and anxieties. She hopes to get valuable information to help her avoid pain and get happiness. What should she do? When you help her ask questions, she will be surprised: Wow, you are talking about my heart. I want to see if you have an answer here!

We have a friend who makes full use of this sentence pattern in real life.

She is a paid lecturer in knowledge and teaches entrepreneurs to write business reports. I'm sure you've read a lot about this kind of course copy, which begins with nothing more than writing "5 years of business report training experience, gold medal lecturer &; & Teach you six elements of business report, grasp the hearts of investors and impress investors quickly! " It's tempting to just look at the title, but there will be doubts. I don't know if what you said is true or not. Do you have the strength? At the same time, there is no point to let him take action immediately.

Compared with the above copy, my friend wrote it like this.

The data is intuitive and clear, and he has done business report counseling for 111+ and Fortune 511 companies, which directly shows his experience. After reading this, I believe many people will have doubts about the figures. Is this too exaggerated? How can I confirm that what you said is true?

The fact that the next three entrepreneurs got 1 million financing proves the effect of his empirical method. Even though this may not be true, this data has convinced most people.

If you are an entrepreneur who wants to get financing, and if you happen to be poor at writing business reports, you will be eager to read on. Your mind may be full of questions: what did you write in the report with 1 million yuan? How did you do that? How much does it cost to write a report with this teacher?

Let's take another example. For example, in a community, if a friend sells quilts, you can immediately use this sentence and write a sentence that your mother can't help reading.

"How to make the baby stay awake until dawn?"

Then, in the tone of a mother with two children, tell the story that she used a quilt to let her 1-year-old baby sleep till dawn. Mothers will definitely read on, and will definitely see the end and consider whether to buy it.

The third sentence

Most people ... but ...

This sentence is not applicable to all, only to innovative products. This sentence can subvert readers' cognition, suggesting that the following will provide new value information and attract readers to read on.

If you often wash dishes and hate soaking your hands in detergent, you will be eager to read this sentence. As mentioned above, it gives readers a double attraction. First, it subverts the cognition that "everyone needs to wash dishes", and readers are very curious. Why is this? Second, the copy implies that the next step will be to talk about the method of not washing dishes, attracting readers to find the answer.

Summary

1)? If ... it must be ...

If ... it must be ...

2)? How to (ask questions) ...+tell a story step by step

3)? Most people ... but ...

Have you memorized all three sentences? Remember to apply it to your soft text or poster!

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