Creative small store business plan

Introduction: creative projects are generally able to attract people's attention, so as to open up new markets. Below I have compiled a creative small store business plan!

Creative small store business plan a

Estimated market share and sales

"Handicraft workshop" once operated, it should be able to quickly open up the market, the customer is not unfamiliar with this kind of similar handmade workshop, so there is no hard to accept the difficulties. The company is not only a collection of different works of art, but also a collection of different works of art. Our company is not only a collection of projects and advantages of different workshops, but also has its own characteristics and new projects, which will surely make customers' eyes shine. We expect that the company will be able to take up about three times of the local market share at the beginning of the new launch. Sales should also be relatively optimistic.

Stage analysis of the current life cycle

According to the survey, China's birthday gift market of 185.5 billion yuan, a small county with a population of 100,000 people on the ten million market; there are 280 billion yuan of couples gift market; 380 billion yuan of educational products market; 120 billion yuan of cartoon and animation market; coupled with the personalized Digital, celebratory items, jewelry, flowers, student supplies so the market capacity adds up, that is a countless huge astronomical figures. Our company will be these projects thick and whole So, through the DIY personalized creative concept of entrepreneurship, why worry about no market?

High-speed social and economic development, people's material life has been greatly enriched, spiritual life has also put forward higher requirements, especially in the past two years, handmade DIY as a spring-like development, the market is also doing more and more big. From the point of view of the current development, the market value of DIY workshop is getting bigger and bigger, and the scope of its application field and process development is getting wider and wider. But like our company this comprehensive comprehensive DIY workshop is not much, in the initial stage of development, so it is a great prospect, full of opportunities and challenges.

Future market development trend

With the development of our "dream workshop" and the growth of the customer base, we will start to develop their own franchise, chain stores. On the other hand, there should be a comprehensive DIY workshop similar to our company in the market, and it is essential that they will occupy some of our customers and market. Our company's goal is within four years, with good management and management, novel and attractive goods to recruit more customers, to do the country's first in this industry.

The development of the national economy, so that people's living standards continue to improve, the material civilization is rising year by year, leading to people more and more important in the spiritual cultivation of sentiment. DIY industry for the modern people to provide a way to reduce stress, relaxation. Secondly, there are more and more kinds of gifts, the general style can not meet people's needs, DIY gifts are novel, unique, rich in heart. Therefore, its development potential is huge.

Competitive products and competitors

Open the Internet, search for handicraft production, you can see thousands of web pages and articles and handicraft companies. One can only imagine how fierce the competition is in this field. The products are even more varied, from traditional to fashionable, from mainstream to non-mainstream, from paper-cutting to carving, from painting to weaving. Competitors are countless, so the competition in this field is extremely fierce.

Peer competitors (DIY handmade workshop)

According to the degree of development of the DIY handmade workshop market, the domestic market of DIY handmade workshop is mainly divided into three categories:

(1) large cities in the developed coastal areas. This market has a more mature urbanista handmade stores, and the website is closely integrated. Competition is fierce.

(2) Certain large and medium-sized cities in central China. Traditional pottery handmade workshops. Competition is relatively small compared to the first.

(3) Small and medium-sized cities that do not yet have DIY handmade workshops. No competition.

Potential Competitors

Bars, Internet cafes, KTV and other places where consumers are mostly white-collar workers, young men and women and students, the share of the entire entertainment market is very large.

Competitive Advantages and Disadvantages

(a) Competitive Advantages: Our company adopts advanced modern management concepts and traditional production techniques, and has a group of elite team, folk masters of handicraft production and high-quality service personnel. The handicrafts produced have high standard and quality, and have a strong competitive advantage.

(ii) Competitive disadvantages: business management experience and lack of funds. The company is not well known. Market share is almost zero.

Target Market

Short-term target: Tianhe District market.

Medium-term goal: Guangzhou and Guangdong market.

Long-term goal: the national market.

Brand

The company adopted a single brand strategy in the early stage of development, initially designated as "Dreamworks", which is conducive to the establishment of a clear brand image in the customer to enhance the company's corporate and brand image, and to realize the value of intangible assets. The establishment of trademark protection network, registered brands and trademarks, including related or similar brands, trademarks, the use of relevant international treaties to protect their rights and interests; advance in the network to register the company's domain name, for the development of e-commerce to lay the foundation; publicize the product brand, improve brand awareness.

Products

Company's products: provide DIY production of handicrafts services; the sale of small crafts; on behalf of the sale of the store consumer's handmade works.

Sales Channels

There are two types of sales channels to be adopted:

Self-built sales network;

1, the company's store site direct sales services.

2, the city's jewelry stores.

3, schools. Combine the company's services with primary and secondary school art labor classes, both to enhance the company's image, but also to cultivate a wide range of student consumer groups.

4, the provincial scenic area crafts trafficking store.

5, network ordering, joining. With the continuous improvement of the company's sales network, will gradually reduce the scope of **** with the business. The establishment of the company's website and customer resource management library, and actively promote the company's own store, to establish their own marketing network. Because self-built channels are more costly and time-consuming, the company will parallel the use of indirect channels for the sale of products and services.

Utilizing existing channels:

The company is in the start-up phase, using some shopping malls, restaurants, amusement parks and other venues, to take a packaged business model, profit *** enjoy, risk *** share, and to attract a good relationship with the network, the ability to agents, to improve the self-built sales network.

Promotion Strategy

Trial promotions: a large number of complimentary products, taking into account the company's long-term strategy and competitive advantage, the amount of complimentary tentatively set for the first year to try to play the number of people for 1,000, the second year to try to play the number of 2,000, the third year after the number of people trying to play the number of 1,700 people per year.

Prize promotions: regular prize promotions in university campuses and busy areas, winning can get free consumption coupons. This will increase the popularity of the company.

Membership marketing system: the system implements a points system, the development of a number of loyal members, and not only to explore the potential members, and members of the implementation of discount strategies.

Advertising: make full use of print media, broadcast media and online media. Print media, we can also regularly put up posters, in major newspapers and other advertising, distribution of flyers. Broadcast media in the wireless radio and television to do high-density publicity activities. Network media is the establishment of the company's website, and the company's website to publicize; in the city-owned cable television advertising.

Investment returns and risks

Our company is a collection of traditional Chinese handmade, the introduction of foreign fashion handmade elements of a modern handmade leisure workshop. Standing at the forefront of fashion and leisure, there is a broad `market and good prospects for a higher rate of return on investment, a large opportunity for gain and less risk. However, there are still certain risks, such as poor advertising benefits poor visibility and scarcity of customers resulting in reduced profits or even negative profits.

Creative small store business plan Part II

Entrepreneurial background

According to China's authoritative institutions of China's women's jewelry market survey shows that China's women's jewelry market per capita occupancy rate of less than 5%, while the developed countries are generally about 45%, the highest of which is Japan's Tokyo for 98%. According to experts' estimation, the consumption rate of women's accessories in China is increasing at an annual growth rate of 19% per year, especially the school students, with the development of society's demand for jewelry is getting higher and higher, and the huge market space and poor market share can be expected to form a stark contrast. For the time being, there are not many products available for consumer satisfaction, and the products and store forms in the market are uneven, good and bad. So the jewelry industry market development space is very large.

Project Overview

Personalized jewelry stores originated in the United States, popular in Japan, meaning unique style, more specialized, creative jewelry stores. In the store flying today, personality is the soul of the store, is the life of the store. Due to the relatively large demand of students for jewelry, we will sell student jewelry as the main, to provide a variety of jewelry to meet the requirements of students, toys and a variety of home decorations as a supplement, to provide a variety of toys and personalized decorations

Market Analysis

China is a country with a large population, with China's economic With the development of China's economy, people's demand for life is getting higher and higher, especially children on a variety of novelty toys and jewelry. Primary and secondary school students on the requirements of jewelry is no longer good-looking, simple, cheap, more demanding novelty. Girls are beautiful, most girls have long flowing hair, head flowers have become their necessary jewelry, generous and beautiful nature has become their minimum requirements for jewelry. When it comes to toys, every child has, most of the girls in the college students like toys, after the survey, many girls spend money on jewelry is their total spending 30% ~ 40%, which is a very good market. But because there are a lot of jewelry stores, so the competition is also very big, so we must provide the most novelty jewelry, the most personalized jewelry, and the best service in order to get the development in this market, therefore, we provide the opportunity to learn to do a variety of jewelry, so that they are not only full of eye candy can also be personally experienced to do jewelry, experience the joy of it!

Market Environment

Online store, there are many benefits, the most important are the following outstanding advantages:

(a) less investment, fast recovery, and does not matter the inventory, so it is particularly suitable for small stores and individuals to start a business online.

(1) from the start-up capital, the traditional ground store, storefront rent plus renovation costs, as well as the first batch of stocking funds, to say the least, also need tens of thousands of dollars of start-up capital. And online stores require much less start-up capital, according to our program, you just have a computer with Internet access and your diligence (is used to manage your own website) you can open for business! An online store is much lower than a ground store of the same size. Online, you don't have to increase your rent for additional business space, or add extra costs for extended business hours.

(2) from the liquidity point of view, the traditional store stock funds less than a few thousand dollars, more tens of thousands of dollars, while the online store does not need to press the funds, you can be completely in the case of a purchase order and then go to the goods.

Introduction

1, the company's business purposes and objectives

Our company adhere to the integrity of the business purposes, the interests of customers first. We will always pay attention to customer needs, the company's website as a platform, pay attention to customer feedback, to provide customers with a variety of consulting services. And market-oriented, accelerate the speed of product updates, so as to ensure that our jewelry of high quality and fashion, to meet the pursuit of individuality, simplicity, the trend of desire. Relying on thin profit, we take the business flow, with quality and design, we earn customer recognition. We believe that relying on the efforts of our company members, our products will win a good reputation and help customers create a warm and comfortable home atmosphere while gaining a good profit. Realize a win-win situation for both the company and the customers, this is our goal!

2, company profile

(1) company name: Nishang jewelry

(2) business scope: a variety of head flowers, toys, and home accessories, such as all kinds of wall hangings, vases, cloth cushions, ceramic paintings, ceramic vases, small carpets, electrical appliances sets, and so on.

3. Company Management

(1) Management Ideology: Guided by quality management theory, the company requires that personnel and products must be continuously improved, learn and grow, while the business process is thoroughly rethought and redesigned so as to make a major breakthrough in performance measurement and complete corporate reengineering. The company adopts a networked hierarchical management system, unifying stability and change, and unifying monism and diversification.

(2) management team: the general manager as the management center, under the director of product services, marketing director, website technology director, financial director, jewelry designers and so on.

(3) management decision-making: the general manager as the core of the company's meetings, the heads of departments to participate in, *** with the discussion of company-related matters. Involving the company's strategic direction and different work units to determine the scope and boundaries of autonomous labor issues, the general manager has the highest decision-making power. Company management emphasizes unity of command and a certain degree of centralization while also focusing on decentralization. The front-line personnel within the work units, i.e., the department heads, are authorized to deal with possible emergencies autonomously within the parameters of the company's strategy.

Market and Competition

According to the development of society, as most families today have only one child, it is natural that this child will be pampered by everyone, and there is competition among parents for pampering their children, and of course, all kinds of toys for the children will pursue innovation, so the company will introduce the newest toys in order to meet the requirements of parents. Therefore, we will introduce the newest toys to satisfy parents' demands. For students who can dispose of their own money, buying fine jewelry for them is also a competition, cost-effective more reflect their pursuit, so the company will have a great market.

Nowadays, most of the boutiques are storefronts, in order to earn store rent, many stores will be to raise the price of products to achieve profits, and the company will be all commodities clearly marked price, because the company is an online store, so there is no store fee, the price of goods is certainly lower than the market price, the customer through the price of the online comparison to decide whether it is worthwhile to buy online, this is the company with other market stores, and the company will be the first time to buy the goods. This is the company and other market stores in the competitive advantage!

From the network development point of view, most families now have computers, online shopping than to go to the market shopping is much more convenient, the market shopping not only have to consider whether the crowded outside, but also worry about whether they will encounter thieves, making it simply can not be wholeheartedly to select their favorite items, and the company is an online shopping company, there will be no crowded market phenomenon, and will not worry about their wallets. In addition, the company is the goods before payment, only after the customer is satisfied with the company's products to pay, so that customers can be more assured in the company to buy products, and do not have to worry about will be cheated.

Marketing

Honesty, Fashion, Loyalty, Exquisite.

-- Neishang jewelry brand connotation

According to the market analysis, market competition and the company's business objectives, the company has determined its own brand marketing strategy, mainly divided into three stages, the first stage, with a year's time to set up their own brand image on the Internet. This stage is mainly to "exquisite, beautiful, generous" as the theme of publicity and planning, to create a new corporate image, so that consumers understand our brand, focus on our brand, love our brand. The second stage is to establish the integrity of the brand in the publicity stage, on the basis of the brand's trust to increase the brand connotation, strengthen the brand's imagination, the "integrity, fashion, loyalty, exquisite" concept into the brand. The third stage will be our brand fashion, so that people better understand our brand, trust our brand, and then set up a free experience of the base station, we will hire special designers to teach hobby jewelry design consumers, so that customers in the eyes of the full at the same time "full" hand blessing.

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