One, appropriate financing, reasonable investment
Don't be in a hurry to start a business and open a store, in order to raise the franchise fee, deposit, everywhere in the debt, and even borrow loan sharks. Although the restaurant chain has a mature management concept however the new store opening will have a period of cold period, profits in a short period of time can not be earned. But with the need to raise money to pay off debts every day, entrepreneurs can't afford to be completely distracted by the business.
Entrepreneurs who have limited funds, it is recommended that you can first invest in a number of small restaurant chain projects, slowly accumulating start-up capital. Appropriate financing, reasonable investment, the franchisee to live within their means, choose to invest in chain projects suitable for their own threshold. Otherwise, entrepreneurs are in debt, worrying all day long, the operation of the store has a great impact.
Two, communicate directly with the restaurant chain headquarters
The restaurant franchise chain companies are many, coupled with the opening of a restaurant chain to earn substantial profits, making some of the emerging restaurant chains and franchisees are more impetuous.
Some entrepreneurs are eager to start a business, only to listen to some promotional materials of the chain company hastily signed investment to join, wait until there are disputes only to find that the headquarters of the restaurant chain than their own store is still small, or even an empty shell, there is no ability to solve the problem of joining the project and experience. Therefore, entrepreneurs personally visit the headquarters of the restaurant chain is very necessary.
Three, carefully read the contract, inquire about the legal person
The contract is the only one with binding an important credentials. The most important thing is the duration of the contract, the domestic more than three years or five years, because some franchisees in order to insurance, taking into account certain factors on the franchise constraints, so the contract is set for a shorter period of time. The development of a more stable franchise company contract is generally longer, mature management concept to ensure that the franchisee can be in the industry stable development.
In fact, entrepreneurs in the signing of the franchise contract before the contract should be in-depth understanding of the contents of the contract to ensure their rights and interests. Do not think that the franchise contract is the headquarters of the model of the system can not be modified, the contract should be made through mutual agreement.
Entrepreneurs have the right to request a revision of the content. If the entrepreneurs do not know enough about the contract, you can also consult the relevant legal professionals. Do not ignore the role of the contract, and pay attention to their own interests.
Four, adjust the running capital, planning a good business strategy
Restaurant franchise business process of cost control is very important, the cost compression in the lower range is absolutely necessary. At the same time, investors should plan a good purchase strategy, allocation of capital turnover, to ensure that the business process sinks in the funds can operate normally.
Store should be avoided as far as possible to avoid the pressure of goods, many novice entrepreneurs often appear goods serious situation, the capital operation is stretched to the limit, and soon fell into difficulties, entrepreneurs in the franchise can be coordinated with the franchisee to deal with the problem of the backlog of goods first, so as to ensure that the funds to normal operation and thus do not affect the progress of the operation.
Catering business considerations:
One, the loss of employees and dishes
The development of every business, can not be separated from the staff, especially in the early stage of the business of those old employees, they play a great importance in the development of the enterprise. Catering business is the same, with the development of a catering business, will slowly precipitate their own corporate culture, and the old staff is the core of the corporate culture.
The culture of a catering company is mostly created by the old staff of the company, including the characteristics of the dishes, the characteristics of the food, the characteristics of the service. Therefore, the development of catering enterprises, the need to prevent the loss of employees and dishes, the loss of employees, dishes are also lost, but also lost the root of the catering business.
Two, the price does not match
A food price, by a variety of factors **** the same decision, including geographic location, business size and service conditions. The same is a plate of garlic shredded pork, in the city can be sold to 15 yuan, near the station can be sold to 12 yuan, in the suburbs can only be sold to 7, 8 yuan, which is the geographical location determines the price of the dish.
The same is a shredded pork with garlic moss, in the roadside stalls or perhaps as long as 6 yuan, in the home-cooked dishes need 7 yuan, and to the hotel will need more than 10 yuan, which is the size of the enterprise and the degree of service determines the added value of the dishes. Therefore, as the early stage of the catering business, not their own loyal customers, must grasp the market positioning, to the price of food pricing must not be too high.
Three, there is a clear direction of development
The development of catering enterprises, in the site selection, opening a store on a great learning. The positioning of catering enterprises should be based on the audience to grasp, if a high-end catering hotel opened next to the school is certainly not;
Likewise, a popular home cooking museum opened in the busy city center will certainly be because of the cost of the enterprise can not make ends meet. Catering companies, especially those that have only just started up, must open on time and never fish for three days and sunshine for two days.
Today, the mood is good to open the store, tomorrow, the mood is not good to open, catering stores to survive, the most important thing is to keep loyal customers, if you store to open a ride without a ride, the willingness of the guests to come to the door will also be greatly reduced over time, the door to the guests will be more and more less and less.