Catering location refers to the location selection of catering business premises. The choice of store location is not only related to the market development ability of enterprises, but also has a strategic impact on the long-term benefits. Below I will solve the considerations for the location of catering enterprises, hoping to help you. Factors to consider in the location of catering enterprises

1. The commercial conditions in different areas of catering stores are different: < P > When catering stores are located, consumers in different areas have different purchasing needs and laws for different commodities, and the factors such as passenger flow scale, purpose, speed, direction, time and composition in each area are also different, and the business environment around chain stores is also different. Therefore, the choice of store location should also refer to the commercial conditions of city type, urban planning, consumer characteristics and so on.

2. The area and structure of food and beverage outlets shall be standardized:

The area and structure of stores in chain enterprises shall be standardized. In this way, on the one hand, we can establish a unified corporate image, on the other hand, we can realize the standardization of management. Moreover, if the fixed pattern is applied to shop design projects such as plane layout, three-dimensional display and equipment installation, the design cost can be reduced.

3. Consider the radiation area of food and beverage outlets:

The purpose of developing food and beverage outlets is to cover a wider geographical scope, occupy the vast market and form a business network. However, the regional scope that chain operation can radiate is always certain. This requires operators to consider the radiation area of chain stores when selecting sites. The main factors affecting the operation of radiation areas are: the types of goods operated by enterprises, the size of shops, traffic conditions, competitors, means of promoting enterprises, and the location of enterprises. The factors of location selection of catering enterprises

1. Investigation before opening a store

The population of the leisure service store, the nature of the unit and the nature of work where the accessories are gathered, the consumption capacity and habits of the region, whether there are similar stores, and if so, how their business conditions are. If you can get to know the target customers better, you will be able to get what you want when you decide.

2. Only after investigation can we have the right to speak

Some people look at the transfer of a certain store, feel that its facade is good and the price is not expensive, so they rashly take over, but they don't know that the target market is too small after opening the store, or even cause it? Nobody came to the door? The dilemma. If you observe carefully at ordinary times, sometimes you will find that the word sublet is often written on a shop, and the boss has changed one after another, indicating that no money has been made. On the contrary, some stores have not changed for several years, which means that the store has business to do and money to earn, and its choice is correct. Generally speaking, the market survey before opening a store includes: whether the location is attractive, including whether the surrounding environment is good or bad and whether the traffic conditions are convenient for customers; Whether street facilities are beneficial to small shops; Population situation in the service area; Income level, consumption consciousness and taste of target customers, etc.

3. Environmental conditions

The quality of the environment has two meanings. One refers to the environmental conditions around the store. For example, some restaurants are opened near the public toilet, not far from the garbage dump, the gutter or the dusty outside the store, or the neighbors are smoky chemical plants. This is a bad store opening environment; The other refers to the prosperity of the store. Generally speaking, if the store is located near the station, in a commercial area or in a densely populated area, it should have great advantages to open a store in this environment.

4. Traffic conditions

After customers come to the store, whether it is convenient to park, whether it is convenient to transport goods and whether the traffic conditions are convenient also have a great influence on sales.

5. Surrounding facilities

Although some small shops live next to the main roads in the city, the fences on both sides of the main roads have greatly affected the business, so we should pay attention to this when choosing the pavement facing the street. There are two kinds of Dianli Street: one is that there are only cars and sidewalks. When the cars are driving on the road, the line of sight can naturally sweep the pavements on both sides of the street, and pedestrians walk on the side and naturally enter the store. However, the width of the street is not more than 31 meters, which is too spacious and sometimes not popular. Experts' investigation and study found that the street is 25 meters wide, which is the easiest to form popularity and customer flow. Another typical street is that lanes and sidewalks are separated. In fact, this is a closed traffic, and it is not good to choose this position.

6. Population in service area

Generally speaking, the more people near the store, the denser the better. At present, many large and medium-sized cities are relatively concentrated in various areas, such as commercial areas, tourist areas, university areas, etc., and we should pay attention to analyzing the specific situation when opening stores in different areas.

7. Target customers' income

Setting up jewelry stores and high-end fashion stores in areas where the rich gather is the characteristic of high income of target customers. The villas or graded communities around the city are one of the places where the rich gather.

8. Choose a good location

Generally, a location with a fork in the road and a corner is a good location, while a location on a slope, a remote corner and a high floor is poor.

in a word, there are many factors that affect the location of the store, so don't worry about them. The position is relative, not absolute. The quality of business depends not only on the location of the store, but also on the content, mode, service and image of the store. Opening a shop is by no means following your feelings. Only when rationality and sensibility are combined can it come naturally. Site selection criteria for catering enterprises

1. Choice of business circle: business area or near bustling market, or other well-known markets; In front of the shop, five closed traffic grands, greenery higher than 1.8 meters, and wire poles directly facing the door;

2. Target customers: business customers

3. Area: 151-11111 square meters

4. Building requirements: there must be a corresponding parking lot in front of the restaurant, with biochemical treatment devices for sewage discharge and limited discharge channels.

5. Rent bearing: The lower floor is 1.5 yuan (square meters? Days) above, depending on the location, business district to determine the rental price. The rent of the restaurant upstairs is slightly lower.

6. lease term: more than 3 years.