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Chinese Valentine's Day (August 25th) is one of the important national traditional festivals in China. In order to protect and inherit this intangible cultural heritage, give full play to the carrier role of traditional festivals in promoting the excellent culture of the Chinese nation and strengthening the ideological and moral construction of citizens, educate and guide the people to establish a correct view of love and marriage, and promote family harmony and social harmony, the branch decided to launch "Our Festival" in August. The specific implementation plan of the theme activity "Love is on Qixi" is as follows:

1. Guiding ideology

Deepen the theme activity of "Our Festival" and extensively carry out the theme activity of "Our Festival Chinese Valentine's Day" based on the construction of the socialist core value system. Through a series of colorful activities, Chinese Valentine's Day's cultural connotations such as love loyalty and family happiness are highlighted, and people are guided to recognize, respect, inherit and carry forward the tradition, so as to promote the healthy growth of modern family concepts and form a spiritual force of striving for progress and a spiritual bond of unity and harmony in the whole society.

second, the theme of the activity

with the theme of "faithful love and happy family", people are guided to pursue a beautiful life of faithful love and happy family.

III. Activity Contents

1. Carry out "Love is on Qixi. Chinese classic reading "activity. The sub-bureau organizes the collection or reading activities of love poems, and advocates a loyal view of love; Various departments organize Chinese classic reading activities such as reciting classic love poems and telling beautiful love stories, guide people to feel the charm of traditional culture, and strive to convey positive life pursuit, noble emotional realm and healthy life interest to cadres and the masses.

2. Carry out various cultural activities of "Love on Qixi". The sub-bureau will organize a bonfire love song party to carry forward the traditional Chinese civilization of loyal love, create an atmosphere of happy family and social harmony, and push the theme activity of "Our Festival Love on Qixi" to a climax.

IV. Activity requirements

1. Attach great importance to it and organize it carefully. "Our Festival Qixi" is an important part of the theme activity of "Our Festival" initiated by the Civilization Office of the Sub-bureau, and it is also an important carrier of mass spiritual civilization creation activities. All departments should strengthen leadership and elaborate organization in combination with the ongoing civilized unit creation activities of our bureau, so as to achieve extensive participation, diverse forms, richness and profundity. All departments should carefully organize activities to deepen the reading of Chinese classics during the festival.

2. Highlight the theme and have various forms. We should take cultivating people's noble sentiments as the main line, highlight the theme of love loyalty, family happiness and social harmony, pay attention to the content, form and carrier of innovative activities, closely combine Chinese traditional culture with modern civilization, lead civilized fashion, cultivate noble sentiments and enhance civilized accomplishment.

3. Strengthen publicity and create an atmosphere. It is necessary to increase publicity, give full play to the role of various media, widely publicize the activities of "Our Festival Love on Qixi Festival" carried out by all units and departments, report the experiences of the cadres and the masses in time, and create a strong festive atmosphere. The planning scheme of the Qixi party in the bar 2

Sponsor: Bar

Co-organizer: Shanghai Chuangu Culture Communication Co., Ltd.

This Qixi, the time of Qixi brings male and female guests * * * to the appointment; When it comes to love, fate begins here ...

Origin: There are more and more young people who yearn for true love but are alone in the city. Traditional matchmaking makes them embarrassed, and it is difficult to distinguish the level and authenticity of online dating, so they would rather be single forever.

1. Purpose of the activity:

1. Culture: Let outstanding single men and women in the city show their true selves, open their hearts, gain friendship and meet true love through this activity.

2. Commercial aspects:

①. Through this activity, the brand appeal of Moonlight Bar in the surrounding industry market will be improved.

②. Increase the average daily turnover.

second, the theme of the activity:

Chinese Valentine's Day, meeting love.

China Valentine's Day in 21xx-Tanabata (August 25th, 21xx)

Registered member of 1, Night Time.

2. Moonlight Friendship Alliance.

3. Special guest performer.

4. Applicants in other ways.

3. Activity methods and fees:

1. Integrate the customer resources of all departments of the company, and uniformly release the activity information to the guests in the form of short messages.

2. Publish the activity information, contents and methods to the guests who have recently visited the company through print advertisements, dj tables and led display screens.

iv. Activity arrangement

①. The planning department revised the plan according to the general manager's opinion and prepared to implement it.

(2) The Marketing Department shall make and install the advertising rack according to the drawings before July 23rd.

(3) The hall department and the private room department set up staff to cooperate with the artist to do a good job in arranging the yard on August 1.

④ the finance department shall arrange and distribute raffle tickets and prizes and purchase activity cards.

⑤. The DJ station in the lobby and the program department will arrange the adjustment of music routes and programs during the activity, and report the program list of the general manager on the 24th.

⑥. The marketing department should contact the advertising space before August 25th to make room and catering arrangements.

⑦. The planning department will launch activity advertisements (including outdoor and computer) before August 1, and design all kinds of cards.

⑧. All departments of our store will make overall arrangements and unify the rehearsal activities on the 1 th. The planning scheme of the bar's Qixi party is 3

x month and X day, which is a traditional festival in China-Qixi Valentine's Day. Legend has it that the seventh day of the seventh lunar month is the day when Cowherd and Weaver Girl meet at the annual Magpie Bridge. In recent years, Qixi Valentine's Day has become a special festival for young men and women to pursue fashion and express their love. With the rapid development of social economy, the pressure of life and work is increasing day by day, so that many people still live a "free and lonely" single life due to their own and social factors, although their jobs are stable and their careers are successful. In order to build a platform for young men and women to communicate, get to know each other and love each other, and promote the construction process of "Happy and Livable, Coming to the West", the office plans to hold a "Love in Qixi" matchmaking event on the eve of Chinese Valentine's Day, and the following activities are specially formulated:

1. Purpose of the event:

Adhere to the principles of fairness, openness and justice, and build a platform for young men and women to choose their spouses and love through free and romantic activities.

second, the theme of the activity:

"Looking for a dream on Chinese Valentine's Day, Love in Shaling River"

third, the activity time:

fourth, the venue:

Shaling River Park in X Road

fifth, participants:

Working and living in Laixi City, over 21 years old, loving life and morality.

VI. Registration requirements:

(1) Each person attending the blind date meeting should provide two 2-inch bareheaded color photos and fill in the registration form.

(2) Applicants are required to provide two personal ID cards, two originals and two copies of graduation certificate.

(3) Take the registration method of going to the neighborhood committees' offices in each community, and then summarizing them to the residence management office.

VII. Event schedule of the blind date meeting:

1. The host introduces the form and content of the event and the division of the participants' activities.

2. Speech by XX, Shuiji Street.

3. Artistic performances.

4. Quizzers go to the riddle area to participate in prize-winning quiz, make friends and set up a prize-winning area.

5. There is a blind date corridor on the west side of the park. Participants can look up information and find the right person by visiting the promenade.

6. Ask the successful blind date to give a love speech on the stage.

7. The successful blind date * * * releases love balloons. The planning scheme of the Qixi party in the bar 4

According to ancient legends, the seventh day of the seventh lunar month is the day when the cowherd and the weaver girl in looking for a marriage meet at the annual magpie bridge. Up to now, especially in recent years, Qixi Valentine's Day has become a special festival for fashionable men and women to pursue fashion and express their love.

with the rapid development of social economy, the pressure of life and work is increasing day by day, so that many people put their lifelong events behind their careers and work, and the number of older unmarried people is rising. Most of these people have become the backbone of society, with stable jobs and successful careers, but due to their own and social factors, they still live a "free and lonely" life.

"Seeking Fate on Tanabata, Love in Wuxi" held a blind date meeting, which was planned and undertaken by Wuxi Qingshang Culture Communication Company. This activity combines making friends, love and entertainment.

First, the purpose of the activity:

Choose spouse and love through fair, open and just organizational principles and free and romantic activities.

second, the significance of the activity:

through this activity, a large number of single men and women in Wuxi area will have a good marriage opportunity. It can also improve the image and social influence of the organizer's enterprise.

third, the theme of the activity: seeking love in Wuxi on Tanabata

fourth, the activity organization:

1, the organizer: Xx

2, the organizer: Xx

3, the media support: Xx

V, the activity time:

August 28th

VI.

registration place: Xx

VIII. Activity flow of the blind date conference:

Opening music:

(1) "Find the goddess in your heart"-17: 31-18: 31

1. Through the introduction of the guests, the guests choose their favorite object

(Introduce yourself for 2 minutes/. If there are multiple male guests to choose, the male guests will have 1 minutes to express their love, and finally the female guests will choose 1 favorite ones, and the speed match will be successful. )

2. If both men and women agree, the first round of speed dating will be successful

(2) "Handsome men and beautiful women meet each other" —— 18: 31 —— 19: 31

1. The blind guide (7 pairs of men and women are selected to complete the game together)

The rules of the game are to be played in groups, and one of them is blindfolded. The group that passes smoothly and takes the least time will get a small gift.

2. Surfing with intelligence, a race against time game

We ask some questions on the spot, which are answered in the form of scrambling. Whoever answers the correct answer in the fastest time will be the winner. The group that answers the most questions correctly will get a small gift.

3, love song duet

Some love songs are presented by the host to snatch the opportunity to sing love songs on the spot. During the competition, participants are free to play their own strengths and strive to express themselves. The group that sings the most love songs will get a small gift.

(3) "Deep understanding of handsome guys and beautiful women"-19: 31-21: 31

Through talent shows, the guests from both sides show their talents, their charm, their personalities and their favorite objects.

both parties make the final choice. If both parties agree, the speed matching will be successful. If not, wait for the next round of speed matching (if there are more than two groups of people who disagree, another round of speed matching can be conducted among those who disagree. Until the speed dating is successful. )

(4) "Make a wish before the flowers bloom and under the moon"-21: 31-22: 11

1. Make a wish in the air:

On this loving day of Tanabata, close your eyes and silently make a beautiful wish in your heart. Pray for God's blessing, and may all lovers get married.

2. Cultural performances:

Male and female guests * * * give some programs together. Let's have fun, sing and dance, play games, etc.

3. Lottery activities:

Lottery activities are interspersed in the activities, and the host draws the lucky ones from the lottery box with relevant card numbers on the spot.

4. Free activities: Eat the festive food of proper fruit

Tanabata, and proper fruit is the most famous. Proper fruit, also known as "Kiki Kiki Fruit", prepares some proper fruit and some snacks, so that everyone can have fun and chat while eating proper fruit, which will give both sides a chance to get to know each other.

End —— 22: 11 —— 22: 31

Match the successful partners on the spot, and have a simple ceremony in the blessing of everyone, wishing them a happy marriage as soon as possible. The planning scheme of the Qixi party in the bar 5

The first part is to extract ideas

1. Define the purpose of the activity.

through the analysis of the operating conditions and surrounding environment of the western restaurant, we must first make clear what problems we hope to solve through the Qixi marketing activities. Is it to quickly enhance the popularity and brand image of western restaurants? Or is it mainly to promote sales? Different direct purposes will lead to differences in the theme and details of the event.

according to the analysis of the general industry situation, the catering industry is not worried about having no guests at home during the festival period. For mid-to high-end western restaurants, I think it is more important to create a good image and consumption atmosphere of the restaurant through the analysis of the target consumer groups (mainly those aged 21-41) and the packaging and publicity of the event theme in advance, so as to attract the attention of the target groups in advance. Simply put, it is how to better, more and more accurately grasp the target customer base before the festival to ensure the sales during the festival.

2. Refine opinions

Attracting more audiences' attention is the key to this marketing activity, and no matter what form the event is implemented, it must be very attractive; No matter where the venue is chosen, there must be a considerable flow of people; No matter how many people participate in the activity, it is most important to grasp the target audience.

part ii strategy introduction

1. analysis of target audience of western restaurants

considering three questions, who will go to middle and high-end western restaurants for consumption? How do they spend? What are the expectations in the process of consumption?

Mid-to-high-end western restaurants have gradually become an ideal place for people to make friends, have business talks and get together. Besides consuming meals, consumers pay more attention to the environment and atmosphere. This group of people have established values, love life, have certain opinions and tastes, and they pay more attention to spiritual enjoyment besides the product itself.

according to the marketing background of Qixi Festival, we will target the middle and high-end people aged 21-41.

when they eat in a restaurant, they not only hope that the food is delicious, but also pay attention to value-added factors such as environment, atmosphere and culture.

Their consumption expectation is: Is the meal delicious? Does the restaurant have style? Is it fun? Is there any discount? What spiritual benefits did it bring to them?

2. How?