Before developing U Order, Li Huayan and the team first studied the pain points of customers. In the process, the team found that the traditional model of merchants have to face the problems of long offline channels, too many layers of dealers, terminals can not directly reach and control. In order to solve these problems, U Ordering was formally established and eventually developed and launched.
The current version of U Order can provide a B2B e-commerce ordering platform for enterprises to help dealers or merchants to realize the full order management, easy online ordering, real-time update of inventory information, online pricing policy, convenient and fast payment of funds, to solve the B-end user's needs in a successful 2C model.
Taking Cangzhou Hongye as an example, the agent of food,? chemical, with a product range of more than 70 brands and 8,000 commodities, is the largest primary distributor in the region. After using U ordering, you can directly select the goods on the system, one or two minutes to solve the problem of ordering. The dealer can check the progress at any time after the order is placed.
And in addition to providing the most basic ordering services, U ordering can also provide customers with credit checking, inventory composition integration, regular reconciliation and other services. More carefully, for users with less than 30 dealers, U ordering real? s free policy.
It is like the online shopping experience like Jingdong and Taobao, and we want to achieve the same goal, using the 2C model or concept to do 2B transactions, according to Li Huayan.
From the functional level? In terms of U ordering we will still strictly control the planning of the function, the following how to develop? Li Huayan think, this need to U order this product into the B2B2C overall e-commerce strategy to consider, and this involves the whole of the U-Products strategy of the big transformation.
Li Huayan hopes that in the future to be able to connect the heavy big B, small B all together, and gradually open up to all dealers in the potential supply directory, so as to realize the free aggregation of their internal joining and recruitment of allies. At the same time, the B-side mall model and C-side mall model further integration, so that the small B dealers and customers and small C malls are integrated with each other.
We want to build this platform up to serve hundreds of thousands of homes offline. We claim to be 600,000 customers, I hope to provide a complete solution for these hundreds of thousands of offline heavy enterprises, to provide all the resources of the online service, to provide a larger source of goods, and even to the enterprise geographic location service to the door of the platform construction.
Talking about the next development direction of U ordering, Li Huayan revealed that the future will be divided into two stages of development: one side? is to put it simple business page? The ordering page is a page of the mall, and the ordering page is a page of the mall. Slowly turned into a mall page, based on the mall approach to in-depth service operations; another? The other side is into? Multi-level channel hierarchical management, digging deep channels and channels between the operation.
Based on the present and future needs of enterprises for the application, UFU Yupu has formulated a plan to launch a socialized business platform. Truly use a cloud to solve various problems in operation and management, which is not simply to cloud ERP, but to subvert ERP to form a social business platform to realize the interaction between multiple enterprises.
SaaS market differentiation strategy
In the cloud market SaaS industry has long been shown to compete for entrances, ecological, PaaS, big data state, how to really become the best in the SaaS market?
SaaS applications have had a significant impact on enterprise informatization, especially broadening the scope of ERP. Fu Qiang, assistant president of UFIDA Yupu, pointed out that in the era of Internet + enterprises want is no longer a single application.
Currently there are four main types of SaaS services in China, the first, segmented applications, focusing on a niche area to cut into the market; second, integrated applications, applying more functionality on the basic applications; third, the platform, building PaaS platforms to form an industrial ecosystem; fourth, ecological, the introduction of third-party participants on the platform.
Looking at the SaaS service providers in the market, 80% of them are the first kind of market entry from the application field, and then slowly develop into a platform to form an ecosystem. UPC is standing in the medium-sized enterprise application of cloud computing thinking and planning, positioning the social business platform this eventual formation of ecological.
UppCloud has also evolved over the past few months, with the rapid development of field-level applications such as Supercommerce and Enterprise Space, and the integration of UFIDA NC and U8+, as well as the integration of related services such as financial services and human resources services, to become the mobile portal for UFIDA's large and medium-sized businesses.
Additionally, the 3U products consisting of U Ordering for dealers, U Mall for consumers, and U Easy Link for WeChat mobile marketing are also developing at a high speed, and their functions are being optimized continuously, and some new products, such as U Kanban and U Recruitment, are now online.
Wang Gang, general manager of the online business department of Ufo Uppu, mentioned that the cloud business has been operating for nearly a year and a half since the beginning of the super customer, and the biggest change is the expansion from a single type to a variety of business types. Currently there are more than 3 million users and the overall market demand is strong.
A new generation of platforms is just around the corner
UserUpload's strategy for enterprise promotion is to sell ERP with cloud services, and in addition, the cloud runs on the application, so it also pulls back the sales of ERP, forming a cross-benefit will be more than 10 times the benefits, and this model is more long-term and stable compared to the opportunity-based sales of other service providers.
In the process of operation Ufo Uppers summarized a lot of experience, at present Ufo Uppers is also developing a new generation of pure cloud platform, is expected to be on line in June 2017, which is also an important strategic component of the positioning of the social business, the product has not yet been named.
The new product has invested 70% of Ufo Upp's R&D team to develop an integrated SaaS socialized business platform using the latest technology. It can solve internal management and operation problems, such as sales, purchasing, marketing and various other functions, and different enterprises can automatically form supply chain and socialized business relationships on the platform.
From the product description we can see that there is no similar platform in China that can provide the relevant functions, and more independent SaaSERP applications do not realize the real social business.
This is also based on the new requirements of medium-sized enterprises for SaaS, first, the overall ability of the product; second, excellent service capabilities, third, openness; fourth, connecting the industry chain, especially the fourth point is the advantage of Uppu Cloud. UFIDA Yupu cloud services division deputy general manager Li Ruiming pointed out that the enterprise to use an application to solve all the problems is the final form, each participant has different permissions.
Cloud and traditional ERP implementation is completely different, but in the process of enterprises on the cloud dealers did not lose value. UPC Cloud provides each reseller with an account, and it can better track customer usage in the system and react to operations.
Easy ordering online ordering system
Easy ordering is committed to helping enterprises quickly build an exclusive omni-channel marketing interactive platform, strengthen the business collaboration between enterprises and external customer relations, the order business transactions between enterprises and downstream partners and customers generated by the flow of information, capital flow, logistics of all information real-time in the easy ordering software to process, to achieve the full ordering business transactions E-commerce and decision-making data. It is because of Iridium's deep knowledge of the SaaS field and insight into the trends of the enterprise market, grasping the direction of the enterprise software market, easy ordering on the first line received widespread attention, and become a high-growth enterprises to strengthen internal and external collaboration and marketing transformation of the core weapons.
Over the past four years of persistence and dedication, hundreds of thousands of product iterations, and constantly study the market and focus on customer scenarios demand, easy ordering more and more recognized by enterprise users. At the same time, in order to protect the customer's information security, easy ordering spares no effort to continue to deepen the development, and obtain ISO27001 information security management system certification.
Nowadays, according to the backstage data of easy ordering software, easy ordering enterprise-level upstream and downstream users have exceeded one million, covering 12 major industries such as restaurant chains, fresh produce agriculture and trade, food and wine, and fully realize profitability, as of the first half of 2017, easy ordering platform B2b orders totaling nearly 10 billion to close the transaction order number of more than 2.5 million pens, the annual growth rate of sales revenue of more than 300%, becoming a rare dark horse in the industry.
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