how should food and beverage outlets be promoted? Do you still insist on handing out leaflets with little effect? Looking back, it is found that competitors have already gained a lot of economic benefits with the help of the viral spread of the mobile Internet.

Next, AdBright advertising starts from the promotion case of the catering industry APP-Public Comment, which has been served, so as to extend how to promote food and beverage outlets ~

Creative intelligence is targeted accurately, and it is not difficult to acquire new customers

Brand background

Public Comment Network is the leading local life consumption platform in China, and it is also the first independent third-party consumer comment website established in the world. Public Comment is the first enterprise in China to develop local life mobile applications.

marketing pain point

At present, the installed capacity of public comment is too high, and there are many competing products in the market. It is the primary task to attract potential users to download and activate through online promotion in Weibo.

delivery effect

within the scope of brand requirements, the delivery effect has been significantly improved. The click-through rate of advertisements increased by 1.21%, the CPA dropped by 51% and the retention rate on the 7th increased by 35%.

Optimization strategy

Public comments: At present, first-and second-tier cities cover a lot. Comparatively speaking, small cities have more potential users. In terms of geographical orientation, small and medium-sized cities are targeted, such as "online celebrity Shop Planting Grass", "Snack Shop Exploring" and "Overlord Meal Free". The promotion materials are themed and complete sets. Cater to the preferences of people in different regions and seasonal characteristics, and truly adapt to people, places and times. The pictures are real and attractive, so it is no longer difficult for new customers to get them.

from this point of view, the effect of information flow advertising in restaurants is very remarkable. In addition, Xiaobian shares an excellent advantage about mobile advertising in restaurants.

The greatest significance of mobile advertising is that users can have access to such an advertisement when they are walking around, and even the next second after contacting this advertisement, he decides which store to spend. This is the traffic of feet, which is different from the traffic on the PC-side Internet. Take a popular example:

The location-oriented function of mobile Internet advertising is very beneficial for restaurants to attract customers. Because the location or the distance from this advertisement will highly affect the user's interest in the advertisement, the distance of this interest lies in the distance of 3 kilometers. We see that if a store places advertisements within 3 kilometers, the click-through rate of its users will be much higher than that of advertisements beyond 3 kilometers.

Therefore, it is absolutely right for restaurants to choose mobile information flow advertisements for online promotion!