what is the difference between wenlv real estate and commercial real estate? According to experts, the purpose is the same.
A home purchase project that integrates tourism, leisure, vacation and residence, which is built on the rich tourism resources around it, can be called tourism real estate.
compared with ordinary real estate, the characteristics and advantages of tourism real estate are that it is a seamless grafting of tourism and real estate, with better natural landscape and architectural landscape, perfect supporting functions and high investment value.
Business is a necessary part of life. The commercial part of Wenlv Real Estate accounts for a relatively large proportion, and the consumption standards of each scenic spot are different. At the same time, it has the characteristics of high tourists' consumption and high rents for merchants to open stores. People often "spit out" that the scenic spots are too commercialized during the travel process! There is a lot of resistance to this.
commercial real estate
real estate used for commercial purposes, some of which are called shops and facades, are different from residential houses with main residential functions. General commercial purposes include retail, wholesale, catering, entertainment, fitness and leisure, which serve life, facilitate life and increase currency liquidity!
Commercial real estate has developed rapidly, and it has spread from first-tier cities to prefecture-level cities in a short time, from large shopping centers to community businesses. At the same time, the unit price of commercial sales and rental in different areas is different. On the one hand, it is affected by population density, on the other hand, the degree of "packaging" of commercial real estate also determines its own value.
the more commercial real estate, the better or the less?
the large quantity reduces the phenomenon of "monopoly", which slows down the possibility of sitting on the ground and starting the price, which is more beneficial to consumers! For example, in the past, because a commodity belongs to the sales terminal, there were few market competitors, and the profit margin was almost determined by itself. There was a big gap according to the different prices in the areas where it was sold. With the continuous development of commercial real estate, the total number was increasing, and real estate was once recognized as a value-added and value-added product, which made people place great investment expectations in real estate. The meaning expressed in "Wen Zi Jiushou" is: the natural development of the operation of heaven and earth follows the profit and loss of the sun and the moon. When it comes to commercial real estate, the rental cost of shops increases, while the number of businesses is still increasing, the operating profit of businesses decreases. In order to occupy a place in the market, the competition of product quality and service is very important! For consumers, the choice is wider, and the best choice is just in line with the "business road"!
with a small quantity, the phenomenon of "monopoly" has increased, which increases the possibility of sitting on the ground and starting the price, which is more beneficial to businesses! Why is it that the less commercial real estate, the more businesses like it? As we all know, merchants set up shops in leased shops for the purpose of making profits, but the profit is more or less affected by many peer competitions. Once the number of peer merchants is larger, consumers can spend more, which reduces the possibility of spending in their own stores. The owner of a smoke hotel often complains that a commercial building is not large, but there are many smoke hotels, almost one within 51 meters. These bosses really dare to invest and are not afraid to make a loss-making business. In fact, why don't these colleagues worry about this problem? It's just difficult to find a more suitable location. On the one hand, the rent with a good geographical location is high, and I'm afraid to "work" for the landlord! On the other hand, I am used to doing business, and it is inevitable that I will not be used to temporarily changing careers to "work". Instead of being on the road of running, I might as well settle down first.
(1) It is used for production and processing, mainly in industrial parks. For example, factories and aquaculture are inseparable from real estate, and it is also a manifestation of commercial land use. This kind of commercial real estate is mostly used to pave the way for online or offline, continuously export raw materials and get some profits from it.
(2) For wholesale, the rental price of such shops is relatively cheap, which is usually planned by the government and built by developers, accompanied by production and retail. For example, building materials market, tea market, grain and oil trading market, etc., the use value of shops here is increasing. On the one hand, people gradually tend to "one-stop" development mode, from production to sales in one step, reducing costs for consumers. On the other hand, businesses are full of competition, and their own brands need to be scaled and standardized, thus establishing brand image, which can be seen from direct chain stores, such as KFC, Nike and Maotai.
(3) It is used for retail, which has always been a common sales method. It is operated by dealers, earning the price difference between producers and consumers. The information difference is the profit support point, and it is mainly operated by leased shops. At present, the retail industry is subject to online competition, and the producers are establishing contact with consumers directly, which makes the retail industry face great challenges. From the current commercial real estate, the rental cost is the direct influencing factor of commercial real estate. Many merchants began to ask owners or developers to reduce rents to maintain their own operations. In my city, rent reduction exists in some real estates. On the one hand, there are shops in their own real estates for sale, which requires business atmosphere (popularity). On the other hand, the long-cherished wish of merchants needs to be solved. After all, owners and merchants are "grasshoppers in the same rope" to some extent.
(D) Shops used for experience business are gradually emerging, upgrading the traditional sales model, mainly focusing on live experience. For example, children's playgrounds, gyms, cultural experiences, etc. are the innovations and upgrades of traditional businesses. Some of them have been strengthened on the basis of tradition, while others have created new products. A good example is the opening of a beer barbecue restaurant with book clips, which became popular on the Internet a few days ago. The seemingly simple small video has actually been adjusted again and again.
wenlv real estate
(1) promoting local economic development
one is to help the poor. For example, in Danzhai Wanda Town, on October 7, 2119, the Danzhai project of Dalian Wanda Commercial Management Group won the 2119 National Poverty Alleviation Award for Organizational Innovation. Belonging to the core project of precision poverty alleviation, it was built in the local Miao and Dong style, combined with Danzhai national intangible cultural heritage, ethnic handicrafts, Miao and Dong cuisine, Miao medicine and Miao medicine, and * * * was formed into a unique comprehensive commercial complex and tourist destination. In fact, the entry standard of Wanda far exceeds that of county towns, especially poverty-stricken counties. Wanda invested 2 billion yuan in the construction, and most of the merchants came from Guizhou, which provided tourists with a tourist destination and promoted the city at the same time.
second, we will make use of our unique geographical advantages to carry forward the cultural tourism real estate in China. According to the industry report of the tourism department, the number of people leaving the country is as high as 145 million, and no matter how much the total consumption is, how much will the economic growth of these scenic spots increase if half of these people leave the country and come to domestic tourist attractions? We don't know the result. A friend works in an insurance company, and the company provides excellent employees with overseas travel welfare rewards, and rarely visits domestic scenic spots. From the circle of friends, some of them are even worse than those in China, but every time they go abroad, except for the company's reimbursement of air tickets, the rest are all spent by themselves. This friend spent 41,111 RMB before and after traveling to Japan, including many goods for friends and relatives. It can be seen that the tourism industry has always been a "resort" that people are willing to spend!
(2) Spreading regional cultural values
Some friends will say, aren't all tours for sightseeing? In fact, this is only a pure natural landscape tourism, and the pure natural landscape is monotonous, lacking in food, housing, transportation and experience, which promotes the rapid development of cultural tourism real estate, especially the cultural tourism real estate with minority culture, more for the purpose of carrying forward the cultural customs and cultural heritage of different ethnic minorities in China.
It can be seen that the development of Wenlv real estate is also a major historical process of real estate. Although Wenlv real estate has many inevitability, it also has many disadvantages. For example, developers and merchants with ulterior motives have raised the prices of shops and commodities several times in Wenlv real estate, which makes tourists bored. Once tourists have resistance, it will inevitably affect the position of scenic spots in the eyes of tourists.
will wenlv real estate become the next "commercial real estate"? The key lies in whether it is different from "commercial real estate", and different cultural tourism real estate reflects local characteristics more than just "copying". Only by letting tourists experience real fun, cultural tourism real estate can continue to export its most real value!