the definition given by the travel agency World Tourism Organization is that "retail agencies provide the public with information about possible travel, accommodation and related services, including service fees and conditions. This article is a model travel agency plan I compiled for you, for reference only.

Model article 1 of travel agency plan:

Introduction

Travel (group buying) agencies are low in capital investment, wide in consumers, fast in recovery cost, and don't need much facade requirements (there is no condition or even direct dormitory work in the store). Generally, apart from keeping store rent, labor and daily expenses for about 3 months, travel agencies don't need much working capital for operation and management, so travel agencies have great potential.

Market research and prospect analysis

At present, there are 561 travel agencies in * * * in the whole province, among which about 156 travel agencies in Wuhan are basically saturated. The efficiency of many travel agencies is declining. Faced with fierce competition, many travel agencies just fight price wars blindly, so that people who have achieved a basic well-off level call "petty bourgeoisie sentiment" on holidays. The latest news shows that the number of trips in the National Golden Week this year exceeded 711 million. In the face of such a market and such a consumer group, we are fully confident to test the water.

profit model

the people we target are mainly college students in our school, as well as other schools or other people around us. Through the cooperation with the school tourism society and photography society, we will make a notice in the school, and organize the arrangement according to the level of consumers' wishes. Finally, we will buy tickets for scenic spots through the network platform and arrange shuttle bus transportation to let customers travel without worry. We draw considerable intermediate profits from it.

Location

Based on the small scale of our travel agency and facing the crowd, we set the travel agency in the dormitory, which can basically meet the office needs. In this way, we can invest most of our funds in marketing and other funds in daily management and expenses.

basic office equipment

wholesale a certain amount of colored cardboard, a box of black colored pens and a box of multicolor colored pens from the Internet, and other office equipment, including computers, pens and paper.

Customer service management

In the increasingly competitive shopping malls, customer service is an important factor to keep every household apart from the service industry's efforts to improve the service itself. Our team has four handsome guys and beautiful women who have good customer service and good oral expression.

Public relations management:

A public relations object

1. Coordinate and develop cooperation with school travel agencies and photography clubs.

2. There are many travel agencies in Wuhan, but only a few of them are aimed at students at school, and the price is relatively high. Therefore, according to our profit model, we have enough room to do better.

3. Support the work of the school management department, and strive for various preferential policies without violating discipline.

4. strengthen understanding and contact with traffic, scenic spots and scenic consumption places.

public relations means

1. information publicity: mass media (school bulletin board and our self-made off-campus bulletin board) to establish corporate image.

2. Collecting information: public opinion supervision, opinion polls, and conducting opinion polls in my travel agency.

3. Contact feelings: by giving souvenirs and other means, strengthen our contact with customers, strive for repeat customers and win the favor of potential customers

.

4. Optimize services: mobile phone, QQ, MSN Weibo Fetion WeChat, etc., so as to facilitate tourists to know about our travel agency.

Marketing strategy:

1 Pay attention to the overall design of tourism products and supporting innovative design of tourism. Innovation is the soul of travel agency development.

2 market pricing should fully consider the cost, market, marketing objectives, policies, product quality and other factors, and adopt a satisfactory pricing method in pricing strategy, which not only ensures a certain initial profit, but also can be accepted by tourists. In addition, in the psychological pricing strategy, we can adopt the auspicious number pricing strategy, and adopt the strategy according to people's superstition and taboo about numbers.

3 promotion. Pass the information about travel agencies and their products to target consumers through various ways of publicity, attraction and persuasion, so as to make them understand and trust our products and services, guide them to buy and achieve the purpose of expanding sales. 4 differentiated marketing. Couples' self-help tour, class tour, roommate tour, family tour and other services you enjoy at different preferential prices; Record the information of all customers who come to our store, and select five lucky customers and one ticket for scenic spots in the province on large holidays; Distribute two free tickets to teachers at school every month to drive them to invite friends and friends; The customers will be awarded points according to the points system.

model article 2 of travel agency plan:

1. company summary.

Chongqing Bayufeng International Travel Service

General Manager: Chen Xiaoyong

Financial Supervisor: Liao Yalan

Marketing Manager: Chen Dahong

Public Relations Manager: Hong Hong

Human Resources Manager: Li Qiqi

Main industry: Travel Agency

Main products and services: with the grace that "green leaves never forget to follow" And undertake international and domestic tourism projects, agent air tickets, boat tickets, train tickets, passport agents, booking class rooms and catering services.

competitive advantage: 1. Local advantages II. Differential marketing strategy

Established on _ _ _ _ _ _ _ _ _

Location: No.15, Beijing North Road, Urumqi

Tel:

Company tenet: all for tourists, all for tourists, all for tourists.

company goal: strive to receive 5,111 tourists in the first year, and promote exchanges and development between the two places.

ii. competition and marketing

we have made a very detailed and profound market research. at present, there are about 151 travel agencies in Urumqi tourism market, which is basically saturated. The efficiency of many travel agencies is declining. Faced with fierce competition, many travel agencies just blindly fight price wars. As a new travel agency entering the market, we should be unique in marketing strategy, concept and strategy in order to defeat our competitors.

Compare the advantages and disadvantages of new and old travel agencies:

The advantages of those old travel agencies are that they enter the market first and are familiar with all aspects and departments related to travel agency business. Most of them adopt indifference marketing strategy, which has the advantage of saving costs. Because undifferentiated advertising can save promotional expenses. Without market segmentation, it also reduces a lot of expenses brought by market research, product research and development, and the formulation of various marketing strategies and tactical plans. However, it should also be noted that the needs and preferences of tourists are extremely complex, and it is rare for a product to be generally welcomed by the market. Even if we can win a certain market for a while, but competitors imitate each other in this way, it will result in fierce competition in a certain part of the market, but the needs of other market sectors cannot be met.

and our advantage is that our headquarters is in Chongqing, and here is Urumqi branch in Xinjiang. The tourism products we develop for the Xinjiang market will have unparalleled superiority in price due to local advantages, so it is difficult for ordinary competitors to compete with us. Furthermore, according to the current situation of Urumqi tourism market, we adopt a differentiated marketing strategy, which just meets the unsatisfied tourists. The products we developed this time adopt the concept of theme marketing, and are a series of theme tourism projects such as "seeking roots-visiting relatives-red holy land-folk customs-looking forward to new Chongqing" with the theme slogan of "green leaves never forget their kindness". According to our survey, among the migrants in Xinjiang, Chongqing and Sichuan account for a large proportion. Many people have been away from their hometown for decades and have deep nostalgia for their hometown. After settling down in Xinjiang, they all hope to have the opportunity to take their family with them and go back to their hometown. We firmly grasp this target group and think it has great market potential. According to the results of market research and analysis, we also made the following strategies in marketing:

1. Pay attention to the overall design of tourism products and innovative design of products. Innovation is the soul of travel agency development.

2。 Market pricing should fully consider the cost, market, marketing objectives, policies, product quality and other factors, and adopt satisfactory pricing method in pricing strategy, which not only ensures a certain initial profit, but also can be accepted by tourists. In addition, in the psychological pricing strategy, we can adopt the auspicious number pricing strategy, and adopt the strategy according to people's superstition and taboo about numbers.

3。 Promotion Pass the information about travel agencies and their products to target consumers through various ways of publicity, attraction and persuasion, so as to make them understand and trust our products and services, guide them to buy and achieve the purpose of expanding sales.

We can make some very beautiful tourist brochures, or ask professionals to design comprehensive, thoughtful and specific web pages so that tourists can know the latest news.

In a word, the competition among travel agencies is fierce. If you want to be in an invincible position in the competition, you must have products and services superior to your competitors. Due to the progress of science and technology, the competition based on hardware has little effect in the market competition, and it is easy for competitors to follow suit. Therefore, we believe that the competition among travel agencies is mainly soft competition based on service. Our agency will sincerely serve tourists in line with the purpose of all for tourists, all for tourists and all for tourists.

III. Travel plan of Chongqing Bayufeng International Travel Service (byf-no-111)

Schedule

Accommodation of urban transportation sightseeing content

On the first day, Urumqi-Chongqing Aircraft North Hot Spring, Chongqing People's Auditorium Chongqing Hotel

On the second day, Chongqing luxury tourist bus porcelain mouth, Hongyan Village, Zhazidong White Mansion, Metropolitan Shopping Plaza, Nanbin Road Hot Pot Famous Restaurant Chongqing Hotel

On the third day, Chongqing-Yongchuan-Dazu-Chongqing luxury tourist bus Chashan Bamboo Sea, Chongqing Wildlife Park, Dazu Stone Carving, Chongqing Hotel

On the fourth day, Chongqing-Fengjie luxury passenger liner feng du Ghost Town, Shi Baozhai, Zhangfei Temple, and Baidicheng Fengjie Hotel

On the fifth day, Fengjie-Wuhan luxury passenger liner Yangtze Three Gorges (Qutangxia, Xilingxia).

4. Public relations plan

My position is at the front end of the travel agency, which is the image endorsement of my travel agency. We adhere to the "one-stop service" and provide you with quality services at any time. Our 24-hour online service hotline is:

Our department's institutional functions mainly include: drawing up the public relations plan of travel agencies, guiding the work of our department, coordinating the relationship between departments and travel agencies and relevant external organizations, reporting to the general manager on a regular basis and providing all kinds of information consultation.

Our plan is divided into six parts:

(1) Quality requirements of public relations personnel:

Professional ethics: sincerity, credibility, willingness to help others, selflessness and hard work

Public awareness: emotional awareness, innovative awareness, good image and public image

Psychological quality: optimism. Physical ability in one

Attitude: Insist on creating a happy and harmonious work, be calm in times of crisis, and keep calm in times of crisis

2 Personalization of the public relations subject: Cultivate the golden key figure of my travel agency

The image of the travel agency is mainly reflected in the hearts of customers, and the excellent contact service personnel can bring a good reputation to the travel agency. Now every enterprise cultivates its own tight key task as a corporate image representative.

(2.) Public relations object:

1. Coordinate with various publicity media and local travel agencies, with the former strengthening publicity and the latter making progress

2. There are many travel agencies in Xinjiang, but few of them are mainly engaged in "new-heavy" tours, so we have enough room to do better on this route.

3.

4. coordinate development with hotels, transportation, scenic spots and scenic spots.

(3.) Public relations means:

1. Information publicity: mass media, establish corporate image, establish good relations with journalists, and publicize favorable materials for our travel agency.

2. Collect information: public opinion supervision, opinion polls, in the opinion polls conducted by my travel agency. 72% people are willing to visit Chongqing, which proves that our research and development route is feasible.

3. Contact feelings: by giving souvenirs and other means, strengthen our contact with customers, strive for repeat customers and win the favor of potential guests.

4. Optimize services: online ticket purchase and consultation; Telephone consultation; All kinds of leaflets are convenient for tourists to know about our travel agency.

5. Serving the society: participating in public activities, funding social welfare and improving social visibility.

(4). Collect information from all directions:

1. Our image: popularity, popularity and support rate

2. Product information: mainly engaged in "new-heavy", "seeking roots to visit relatives-red holy land-folk customs-looking forward to new Chongqing"

3. Public information:

Public age: 111. 26-41 41

%; 41-61 22%; Above 61, 15%

Education level: below high school, 13

%; College, 31%; Bachelor degree or above, 41%

Sex: male, 42%; Female, 58%

4. Public needs: group travel, individual travel, family travel, all-inclusive price, all-inclusive price; Different needs for food, shelter, transportation and customs.

(5) internal information;

1. The internal channels for obtaining information to guide the normal operation of our agency are: network; Statements, business statistics, financial analysis; Work report; Internal writing instructions; Work notes; Internal publications; Communication tools.

2. Guide to the development of external travel agencies: public publications and statistical data; Tourism trade fairs and fairs; Tourism information feedback; Exchanges among industries; Questionnaire survey

3. Adhere to the principle of effective, applicable, timely, true, appropriate, fresh and timely information.

(VI) Annual Plan:

Our agency belongs to Urumqi Chongqing Branch, which was established on 2114-11-1. Next year, our public relations department has the following plans:

1. Make statistics on the routes of existing travel agencies in Xinjiang to Chongqing.

2. Promote the characteristic route of our agency (make a "new-heavy" journalist tour if possible).

5.

3. Statistics department personnel distribution, increase the general staff, and expand department construction.

(7) Department management:

1. Personnel management: there are three personnel (Hong Hong, Zhang Peng, Wang Gongan)

2. Fund management: rational use of 211,111 yuan

3. Information management: collecting competitor information and expanding strength.

4. contact with upstream enterprises: establish long-term friendly and cooperative relations with hotels, airlines, transportation departments, scenic spots and shopping departments.

VI. Financial Department Analysis Plan:

1